Matt Craig
@MrMattCraig
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storyteller | alum: @bsusportslink + @medillschool
Los Angeles, CA
Joined June 2011
As theatrical releases decline, Mark Wahlberg has become the most bankable star on Netflix, Amazon and Apple—earning $20 million or more a movie—in a major paradigm shift of Hollywood economics. Full story: https://t.co/vTNu09yPSz 📸: Justin Ng/Avalon via Newscom
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I spoke with Dana White about today's big news--the UFC's new 7-year, $7.7 billion media rights deal with Paramount. Now up on Forbes: https://t.co/3NgMqPrvDc
forbes.com
UFC's CEO reveals why he wanted David Ellison's muscle behind his MMA giant, why pay-per-view events no longer work, and what a potential UFC fight at the White House would look like on CBS.
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UFC confirms to @Forbes they are planning to host an event at the White House, as Trump suggested earlier today. However, the date is not yet set. Here’s my cover story on Dana White from February: https://t.co/drnRc6E4oZ
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UFC confirms to @Forbes they are planning to host an event at the White House, as Trump suggested earlier today. However, the date is not yet set. Here’s my cover story on Dana White from February: https://t.co/drnRc6E4oZ
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Ever wonder why there are 25 minutes of previews before every summer blockbuster? @MrMattCraig goes Inside The Secretive, Pay-For-Play World Of Movie Trailers https://t.co/3Z8vM5UkoF
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In a world where there are 25 minutes of previews before every summer blockbuster, @MrMattCraig goes inside the secretive, pay-for-play world of movie trailers. https://t.co/bmP8BmF0jy
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"Donald Trump’s genius marketing instincts forged a political movement. Now his pugnacious style has inspired a more tribal business model. And nobody embodies that better than UFC’s combative chairman." - By @MrMattCraig
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Great cover story on Dana White by @MrMattCraig
Populist Capitalist: How The UFC’s Dana White Epitomizes Business In The Trump Era https://t.co/3qFid2HCe7
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Re-upping my story from last week:
Viewers for Game 2 of World Series in .. USA: 13.8 million Japan: 15.9 million (Sources: Fox, MLB)
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Baseball has long been known as America’s pastime, but during these playoffs, the US is not even home to the sport’s biggest audience. I got viewership numbers and details on media rights in Japan, where Ohtani-mania seems to have fully taken over: https://t.co/VOHipWQ04K
forbes.com
With the Japanese superstar in his first postseason and an impressive roster of his countrymen playing, baseball ratings have surpassed the United States—for a fraction of the price.
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The D-O-Double-G! Wrote about how Snoop Dogg became America’s favorite stoner uncle for @Forbes
https://t.co/A0txBiYnyN
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Check out this article "How .@SnoopDogg Bet Big - On Himself" by @Forbes Staff Writer .@MrMattCraig 🫶 https://t.co/KQBaIXcqj5
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"I want to be a fan of your music so, from a producer standpoint, I know what I want to hear from you." @MetroBoomin, Grammy Award-nominated diamond-certified producer, DJ and artist, spoke at the 2024 #Under30Summit in Cincinnati. https://t.co/M6ou4tzri2
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"It's always been a goal of mine to put together a soundtrack for a movie." @MetroBoomin, Grammy Award-nominated diamond-certified producer, DJ and artist, spoke about creating the original soundtrack for Spider-Man: Across the Spider-Verse at the #Under30Summit in Cincinnati.
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"There was a good idea in there in the first place that got you going... you've just got to really see it out, and it's just about patience." @MetroBoomin, Grammy Award-nominated diamond-certified producer, DJ and artist, spoke at the #Under30Summit. https://t.co/M6ou4tzZ7A
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On stage today at the #30Under30 summit w Metro Boomin!
"It's always been a goal of mine to put together a soundtrack for a movie." @MetroBoomin, Grammy Award-nominated diamond-certified producer, DJ and artist, spoke about creating the original soundtrack for Spider-Man: Across the Spider-Verse at the #Under30Summit in Cincinnati.
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I flew to Vegas, where Dana White walked me through his crazy $20 million plan to bring sports to the Sphere. Will it work? "Who knows!' My latest for @Forbes: https://t.co/brkut0KMpZ
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I spoke to Caitlyn Jenner (!!), Misty May Treanor and Mikaela Shiffrin for @Forbes about capitalizing on Olympic glory with the help of an iconic cereal box endorsement. The question I kept returning to -- in 2024, does the Wheaties box still matter?? https://t.co/OakN5XCm4W
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Thank you @Forbes Back in the golden era of the Olympics! Being a gold medalist on our nations bicentennial and titled the world’s greatest athlete was the honor of a life time and I’m sure you all remember the @wheaties Box! This was a fun interview. https://t.co/37o3VgqKQd
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Great piece on the changing economics of the TV industry, by @MrMattCraig (I'd love to see a follow-up piece on how big stars now actually have to plan their financial futures more along the lines of doctors and lawyers (still good, ofc) than princes and kings.)
The advent of streaming means that hit shows no longer have downstream $ from syndication. "With less money to go around, talent representatives and studio executives are left to argue over how to divide up the pieces of a rapidly diminishing pie." https://t.co/2Q9hgQIz8k
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