Andrew Arenge
@MrArenge
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Director of Ops @PennPORES @Penn_FoxLeads | @NBCNews Elections Unit | Usually analyzing digital political ad data
Philadelphia, PA
Joined August 2013
Been working on tracking the paid digital geotargeting efforts of the presidential campaigns for a while. Here's a 🧵 with latest update. Highly recommend digging into it all yourself with these dashboards:. TRUMP: HARRIS/BIDEN:
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As we’re taking about drawing new maps thru the redistricting process, I would contend that gov’t should be required to tell affected voters they been moved to a new district. I’m still mad about being redistricted in 2012 & not finding out about it until I went to vote.
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On Monday, when Sherrod Brown announced he was running for the OH Senate again, his campaign spent over $80K on Facebook + Instagram ads. This is over double the amount Brown has spent on Meta ads on single day over the last 6 years (including his tough re-election fight in 2024)
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Still wrangling the Google data to get it into this interactive dashboard, but there are 3 political advertisers that have spent over $1M on Google ads running in specific CDs as of now:. Save My Country Action Fund (~2.7M).American Action Network (~1.4M).Unrig Our Economy (~1M).
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Just had first political advertiser pass $1M spent on targeted digital ads running in specific CDs on Meta's platforms. Craziest part is that American Prosperity Alliance started running ads just over a month ago. Dig into the data:
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Yesterday, MoveOn started running this paid digital ad about the Epstein files on YouTube. What's intriguing is their targeting. Running only in specific cities: NYC, Los Angeles, Miami, Houston, San Antonio, Austin. Versions of ad is targeted at men under 35 in those cities
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The first Snapchat ad targeted at a Congressional District of the 2026 cycle just started running in CA-40 - GOP Rep Young Kim's district. The ad - from Planned Parenthood - is being targeted at women between 18-35 years old. Started running yesterday & is due to run thru Monday
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The group Preserve Protect & Defend PAC started running their first digital ad today on YouTube going after a GOP TX State House member (John Lujan) for "playing shameful political games" with funding for the flooding victims. Lujan won his district in 2024 by 3.4 points
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Update to spending by Gavin Newsom on Facebook/Instagram ads. Have data thru Fri. Spent over $125K on both Thurs + Fri last week. Other then one day during National Guard fight from June, it's his highest spending on these digital ads in the 6 years I've been tracking the data
The latest data from Meta (which is from Saturday) shows an uptick in spending by Gavin Newsom, pegged to fundraising for the redistricting fight. We've now seen 2 upticks over past few months where he's spent more on Meta ads on those days than any other moment in last 6 years
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CA-27 Whitesides.CA-45 Tran.CA-47 Min.IN-01 Mrvan.ME-02 Golden.MI-08 Rivet.NC-01 Davis.NJ-09 Pou.NM-02 Vasquez.NV-01 Titus.NV-03 Lee.NV-04 Horsford.NY-03 Suozzi.NY-04 Gillen.NY-19 Riley.OH-09 Kaptur.OH-13 Sykes.TX-28 Cuellar.TX-34 Gonzalez.VA-07 Vindman.WA-03 Perez.
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The data updated since the NRCC launched this ad - it's actually running in 25 districts. Here's the list - it's all of the districts their targeting to flip except for NH-01 since Pappas is running for Senate now:. FL-09 Soto.FL-23 Moskowitz.CA-09 Harder.CA-13 Gray.
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.@AffordablePA recently started running this digital ad in PA-10 on YouTube going after GOP Congressman Scott Perry. The ad has been running for two days so far. The group has spent ~$5K on it for ~200K impressions so far.
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Mike Collis (@TeamOverhaulGA) - who's running for the GOP Senate primary nomination - started running this paid digital attack ad against Derek Dooley yesterday on Facebook & Instagram. "Derek Dooley has spent his life on the sidelines, avoiding the fight to save America."
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Congressman Mike Lawler (NY-17) just started running this digital ad today on YouTube targeted in his district touting the SALT deduction that was included in the OBBB. "It wasn't easy. I had to stand up to opponents in both political parties." (flashing images of AOC & MTG)
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I guess one way to stand out in the California Governor's race at this moment is to run targeted digital ads in. Texas (?) . Stephen Cloobeck just started running versions of this ad on YouTube targeted at 45 zip codes in Texas. See for yourself:
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This video isn’t running as a paid digital ad (at least not yet). It’s possible Newsom puts money behind it at some point, but right now it’s not available in any of the digital political ad archives (Meta, Google, X, Snapchat, etc).
Trump’s election rigging comes to an end now. California won’t stand by and watch Trump burn it all down — we are calling a special election to redraw our Congressional maps and defend fair representation. This is a five alarm fire for Democracy. Vote YES November 4.
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NRCC started targeting this digital ad today on YouTube in 10 specific CDs - all currently held by Democrats:. CA27 Whitesides.CA45 Tran.NC01 Davis.NJ08 Pou.NV01 Titus.NY03 Suozzi.NY04 Gillen.OH09 Kaptur.TX34 Gonzalez .VA07 Vindman. Ad:
If I see a weird quote in an ad, I like to chase down the source. New NRCC has Hakeem Jeffries saying "chip at it, aggressively, until we unravel the whole system." This after a clip of Mamdani on abolishing private property. What was Jeffries talking about? (1/2)
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They spent ~$230K on this latest round of ads, per a new filing with the FEC
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Had missed this - JB Pritzker's group Think Big America has been running nationwide ads on Facebook + Instagram promoting the Illinois Governor. The group has been running digital ads on Meta for the past month. Before that, the last time they advertised was in Nov 2024
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Keep America Great Again PAC has started running a new digital ad going after Nate Morris, a GOP candidate for Kentucky Senate. This ad started running today on Youtube and Twitter/X. "Fake Nate Morris, fully woke and full of sh*t."
Things are heating up in KY (10 months from the primary). Keep America Great Again PAC (a group aligned with Andy Barr) started running this ad on Facebook, Instagram + YouTube going after Nate Morris. "He plays MAGA on TV, but donated thousands to Nikki Haley & Mitch McConnell"
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Lindsey Graham started running this banner search ad about his support for Israel on Google's platform on Monday. Interestingly, it's only being geotargeted in FL, NY, NJ + PA
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