The most popular youth sports today, per @MorningConsult data Also laid bare in this chart: Just how much household income impacts kids' sports participation (always a thing, but likely intensified in recent years thanks to the ongoing professionalization of youth sports)

Last summer, I wrote that Americans were on a sports kick thanks to their increasing attendance at professional sporting events & more frequent engagement with sports media properties. Though another year has passed, this data reaffirms that our enthusiasm for all things

Americans keep getting sportier. Case in point: The share of U.S. adults who say they exercise or play sports at least once per week has been steadily rising since the pandemic. In 2021, this figure was 43%; today, it’s 58% (+15 pts) Per @MorningConsult data

Gen Z men & women's political ideology from 2016 to 2025, per @MorningConsult intelligence data

A key takeaway from @MorningConsult 's report on Gen Z's evolving politics from earlier this summer: https://t.co/cdCieDEUf2

The 20 companies that Gen Zers' want to work for most relative to the general population, per @MorningConsult intelligence data... TikTok tops the list by a wide margin Has there ever been a company so uniquely beloved by young people & so disliked by the rest of the public?

Fun, local angle fact on this @NFL kickoff day 🏈 The league's first HQ building was in Columbus from 1927 to 1939. 16 E. Broad Street — still standing today!

Ireland x Steelers feels like a natural alignment Now I'm curious what other countries have big fandoms around other NFL teams

Between his roles as an analyst for @CBSSports & as the head of @OhioStateFB 's NIL collective (@TheFoundation1_), Cardale Jones is someone everyone should be paying attention to if they care about college football It was a pleasure to chat with him about what he's been up to in

Everything is content & all content is protein

Nike seems to be going all out for their 'No Cupcakes' activation around the OSU/ Texas game This is currently hanging on a local coffee shop that's 2+ miles from campus

Joel Klatt told me he gets "absolutely no briefings" from his @FOXSports broadcast partner Gus Johnson about the '-isms' & catchphrases he's known to whip out during game calls. He says they sometimes even come as a surprise to Johnson himself: "I remember the first time Gus

Joel Klatt on the Big Ten vs SEC, Fox vs ESPN, and being a trusted voice for college football

Some notables from @FOXSports CEO Eric Shanks on a panel at OSU about the 2026 @FIFAWorldCup just now ⚽️ 📺 -- Said production of the tournament will be the "biggest logistical undertaking" in Fox history -- Said Fox is planning to have two traveling studios & a major home

Got to chat at length with @FOXSports Lead CFB analyst @joelklatt ahead of his packed live taping of the @JoelKlattShow tonight on OSU's campus (where a student got a 2025 OSU Natl Champs tattoo live on stage) Check out @awfulannouncing tomorrow for his thoughts on the state of

Just learned the mother of Tom Brady's first child is Natasha from Sex & The City

Negative chatter around Cracker Barrel's rebrand is breaking through to a MUCH larger extent than anything American Eagle experienced related to their Sydney Sweeney campaign last month Cracker Barrel's reputation score also dropped to its lowest-ever level (62) in