Jeffrey Slater
@Moments_Later
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Author, blogger & marketing consultant. About me: https://t.co/8pGSMPkqXf https://t.co/vvVisxUwz8
Raleigh, North Carolina
Joined March 2010
Hop to It: How Athletic Brewing Flexed its Non-Alcoholic Muscle https://t.co/EFa81SLQtD Check out my substack about how #athelticbrewing found the white space in the beer market. #nonalcoholic #beer #branding #marketing #substack
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Sign up for my substack to get my reviews of food and beverage brands and advice on branding and marketing. https://t.co/fAW4hxwa8m
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BREAKING: This moment during Kamala Harris’ interview with Fox News was by far her best moment of the campaign. Retweet to make sure every American sees this powerful moment.
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BREAKING: Sarah Matthews, Donald Trump’s former Deputy Press Secretary, just went on CNN to tell the world how clear it is that Donald Trump is in cognitive decline. Retweet to make sure all Americans see this.
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Can you write an obituary for your home of 71 years? I did. https://t.co/syqZjuKFv0
#springfieldnj #homesweethome #20warwickcircle #slater
@mpslater
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Who Will I Call at 5 O’Clock? - The Marketing Sage - the eulogy I wrote to celebrate@my Mom’s life.
themarketingsage.com
With the passing of my mom, Bea Slater, I am not sure who I will call at 5 o'clock each day. A life well lived.
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I was adopted. I was dyslexic. I got in a LOT of trouble as a kid. I am short (and shrinking). I’m not going to win any “best-looking human” contests. Listen to this podcast that extracted some emotional, personal stories and my philosophy on life: https://t.co/deZZCGQjlV
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When a #brand changes #packaging, it can be a big deal. In today's guest post on The Marketing Sage @Phillip_Oakley shares his experience and perspective with - of all things - dog poop bags. https://t.co/dVEXJebk55
#packagng #packagingchanges @earthrated @mpslater
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#Logos are changing dramatically because of #mobile phones. The shift is happening with brands that last changed their logos in 135 years, like J&J. Simplification is happening rapidly along established brands and in startup #brand design. https://t.co/GHvbE16Kyj
#marketing
themarketingsage.com
In our mobile era, there is an evolution of logos. Simpler. Cleaner. Crisper. Less detail so you can read it on a phone.
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Need someone with Food Network cred to create reels, recipes or a ruckus for your food or beverage product? Connect with Fanny at fannyslater@gmail.com or DM her @fannyslater on IG. @mpslater @DannyRosin
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From The Marketing Sage, my step-by-step approach to finding the white space in a sea of sameness. What snack will you feed your kids after school to recharge their batteries? https://t.co/I1qBbeTWZO
#strategicpositioning #positioning #branding #consumersmind #marketing
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When I worked with my first ad agency, North Castle Partners, in the prehistoric period (90s), they kept mentioning this phrase RTB - reason to believe. I didn't get it. I do now. https://t.co/jvLEl1IzkE
#RTB #reasontobelieve #authenticity #advertising #marketing #branding
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Do you know about the power of moments like the popsicle hotline? Small, peak activities can significantly spark word of mouth about your brand. Cherry, orange, or grape? https://t.co/lIeD59M5su
#moments #peakmoments #powerofmoments #heathbrothers #marketing #wordofmouth
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