Brands can’t afford to ignore creator-led strategy IPA's groundbreaking study showed that influencer marketing delivers the strongest long-term multiplier effect of any media channel. https://t.co/u4GP62u8U6 #marketing #influencermarketing

Has your business bought into the myth of the 'January reset'? Penquin says strategic consistency, not reinvention, will build stronger brands in 2026. https://t.co/aFLOY0FBoc #marketing #brandgrowth

Real assistance dogs don’t have time to film content. The South African Guide-Dogs Association for the Blind partnered with VML to do the next best thing: they built an AI pupfluencer based on a real dog for a new campaign. https://t.co/YDephTkHxd #advertising #marketing

The iPendoring Awards celebrate excellence in creative communication across South Africa’s indigenous languages. The 2025 winners have been announced. https://t.co/CdXDsfe0cC

Launching a campaign unlike anything the South African animal-welfare community has attempted before, dogs Buster, Oscar and Titan are the stars of a new music video created by Lucky Hustle to help them finally find a home for Christmas. 🐾 https://t.co/WpY1l6fD2B #marketing

Gen Z isn’t shopping for hype this black friday. They’re shopping to stay sane. https://t.co/xHzxG21OGi #blackfriday #marketing

Darren Morris, CEO of Lucky Hustle, says that every year, the advertising and marketing industry turns its gaze toward awards season. But as the lights dim and the hashtags fade, are we celebrating the right things? https://t.co/ltLZ2HfITU #marketing #advertising

Following another record-breaking Nedbank IMC Conference, the organisers have released the official 2025 Nedbank IMC White Paper. https://t.co/pk2WpgP9ND #marketing #marketinginsights

Effie Awards South Africa unveiled the 2025 winners. Modern Marketing is a proud media partner. Congratulations to Grand Effie winners City Lodge Hotel Group and TBWA\ Hunt Lascaris. See all the winners: https://t.co/v9v3sOdbjC #marketing #EffieAwardsSA

Congratulations to the @loeries winners! 🥳 The final day of the Loeries Creative week wrapped up with a celebration of the very best in the region’s brand communications sector. Modern Marketing is a proud media partner. https://t.co/76jkNV9d7n #loeries2025 #thegreathunger

The 2025 WesBank @NewGeneration_0 Awards winners have been announced! 🎉 Congratulations to all the industry trailblazers! 🔥 Modern Marketing is the proud media partner of these prestigious awards. Read all the highlights here: https://t.co/U3gpLCiiMR #marketingawards

Unlock your marketing potential at the Modern Marketing Power Hour sessions. Top industry experts will address your marketing challenges like leadership, creator partnerships and performance marketing. Book your free seat: https://t.co/FKp4Jajq8c

Unilever South Africa is a Bronze Sponsor of this year’s WesBank @NewGeneration_0 Awards. Modern Marketing interviewed Tamryn Taylor from Unilever about how to create the most impactful marketing campaigns, influencer marketing trends, and more. https://t.co/kuq4lrEoFP

Graeme Stiles from Algorithm Agency will give a presentation at the free Modern Marketing Power Hour that explores the real reasons why your performance marketing isn't performing . Book your free seat: https://t.co/FKp4JaiSiE 11 September. 12:30. Gallagher Convention Centre.

Are you trying to crack the code of effective creator partnerships? Attend Jonty Fisher from @Publicis Groupe Africa's talk to solve the mystery. Book your free seat: https://t.co/MEEy46cUpW 🗓️ 10 September at 12:30-13:30 📍 Modern Marketing Expo, Gallagher Convention Centre

What are the leadership principles that modern marketers need to future-proof themselves and their teams? Find out at the free Modern Marketing Power Hour. Book your free seat: https://t.co/HO2cpzGuY1 🗓️ 9 September at 12:30-13:30 📍Gallagher Convention Centre

After three exhilarating weeks of deliberation, the judges have revealed the finalists for the 2025 WesBank @NewGeneration_0 Awards. https://t.co/eSQA6Hv6Lg A huge shoutout to all the talented individuals who reached this impressive milestone! #marketing #newgenawards

Want to supercharge your marketing? 🦸‍♂️ Industry leaders will share their expertise and insights at the FREE Modern Marketing Power Hour. Book your free slot: https://t.co/2V5DqAAgTv #modernmarketingexpo #marketing

As a media partner of the WesBank @NewGeneration_0 Awards, Modern Marketing interviewed Lebogang Gaoaketse from WesBank. He shared insight into what it takes to create a successful marketing campaign; and 2025 marketing trends https://t.co/2MuiMS87mf

The WesBank @NewGeneration_0 Awards jury, which consists of industry leaders and creative luminaries, has been announced. https://t.co/uh5HkRXQUK If you haven’t entered this year’s awards, there is still time! The entry submission deadline on Friday, 25 July, at midnight.