Mobile Industry Eye
@MobileIndEye
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Global mobile news, insights and data blog. Life through the mobile lens edited by @infomobster
United Kingdom
Joined March 2018
"...brands must not take the engaged, ‘dialled-in’ consumer for granted; audiences still expect relevant and authentic ads." Shanil Chande, commercial director at @hawkplatform weighs in on #advertising in the #metaverse in our latest EYE Views piece >> https://t.co/sUmM0mk1Ho
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New post: LoopMe secures $120m investment from Mayfair Equity Partners
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The @kochava Summit Series kicks off next week - 5 essential talks to equip #advertisers with growth strategies for 2022 and beyond. Reg here for free » https://t.co/02sg1x5Yln via @MobileIndEye
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New post: App Annie: Consumers spent a record breaking $170 billion on apps in 2021
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New post: Online retail’s worst ever year for growth was actually pretty good
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"The opportunity for brands will come down to how engagement will be measured and how brands will leverage the metaverse across their advertising objectives." @kochava's Brian Cox discusses advertising in the metaverse in our latest post >>
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New post: Hawk Platform launches Hawk Surveys to provide granular insights and ROI for advertisers
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New post: Integral Ad Science appoints Csaba Szabo as EMEA MD
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"...Harness these new opportunities to entertain and engage people but don’t be intrusive." Ad wisdom from James Chandler, CMO at @IABUK in our latest post on #Advertising in the #Metaverse. https://t.co/blNecYJgIH
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Kochava's Summit Series kicks off on Jan 18th with a session looking at how to accelerate growth in the year ahead. Register free and check out the other sessions here >>
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EYE Views: Advertising in the metaverse with comment from @kochavaofficial @AdInMo_Media @Anzu_io @IABUK and many more #advertsing
https://t.co/sUmM0mk1Ho via @MobileIndEye
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New post: VidMob: Creative choices like a model’s eye gaze have a measurable impact on video ad performance
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New post: IAS acquires Context to enhance media classification for advertisers
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New post: Kochava Summit Series – Session 1: Accelerating Growth in 2022 and Beyond
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New post: Smart AdServer launches its curation platform
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New post: Ogury and The Trade Desk partner to offer privacy-focussed programmatic mobile ads
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New post: Infobip processed 4.23 billion e-commerce messages during Cyber Week
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New post: SLA Digital partners with Unitel to launch direct carrier billing in Mongolia
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