✨In our latest #ingameadvertising video Adam Pattison walks you through the player-first features of our new clickable ad units including the #InGamePlay Magnifier which drives intentional clicks to deliver better #gamemonetization and attention metrics. https://t.co/O03szTXPl8

💡Industry trends: Smarter Global Monetization The latest Mobile Games Developer Trends Survey from @pgbiz offers some great  insights into how studios are overcoming the challenges of 2024 and embracing industry shifts, including: 🎯 Developers are looking to Hybrid

🔑 Unlocking Hybrid Monetization at #GamesforumBarcelona Team AdInMo are in Barcelona for @gamesforum 's two day mobile game monetization event. On Day 2 at 4:30 PM our CEO & Co-founder @krixmeister will be on stage with our partners @SuperScaleGames for “The Perfect Love

🎤 How do you create more valuable players? Find out at PGC London 2025 Our CEO & Co-founder, Kristan Rivers will be talking all things player data next week at @PGConnects  London on 21st January alongside @usercentrics, @GameBizConsulting  and @numbereight_ai. The session,

Annual trends report card: B ✔️ Every year our CEO and Co-founder, Kristan Rivers marks his own homework by grading his monetization and adtech trend predictions. He did pretty well last year with a solid B average, with only the prediction that the games industry would move on

🚀 Achieve 5X Better UA Performance with AdInMo's CrossPromo Campaign @nox_games ran a CrossPromo campaign in Merge Tanks and thanks to the InGamePlay Magnifier driving intention and engagement saw an outstanding ✨13.5% Click-To-Install rate that outperformed other UA activity

🔑 In-game ads in Match 3D games In the second installment of our Beyond Banner Ads series, monetization expert Tiffany Keller evaluates the monetization strategy of breakout hybrid-casual hit, Hexa Sort, from Lion Studios and explores the impact of adding in-game ads. The case

🚀 Beyond Banner Ads The growth of the hybrid casual market has shown that players will choose to play games with ads based economies and still pay for power progression - but design and ad formats make all the difference when it comes to impact on player engagement. In part 1

🔍 InGamePlay 3.0: Engaging Players. Boosting Brand Impact Latest metrics show how powerful the InGamePlay Magnifier at driving measurable attention and engagement for advertisers 🔹 69% Attention Rate – unparalleled brand impact and insight into player interaction, far beyond

😱What keeps monetization managers awake at night? Anyone working on the $ side of a studio can be sure their job will never be boring. Whether it be policy, player behaviours or market shifts away from hypercasual and towards hybrid monetization there’s a lot to unpack that

72% of game makers to advance hybrid monetization - what does that mean in practice?🤔 In our survey in association with @gamesforum  there was a resounding thumbs up (emoji?) for kick starting or advancing hybrid monetization in the next 6 months from both publishers and

👑King of the metrics: LTV Whether your game monetizes with In-App Advertising or In-App Purchases KPIs like LTV, Ad ARPDAU, and CPM are how teams communicate success. ARPDAU is the undisputed ad metric that best unites downstream CPM, impressions and ad engaged DAU.

📈 IAP growth to steal the show in 2024? In our industry survey with @gamesforum over 2X more games were able to grow their IAP revenues vs. IAA in the last 12 months. The trend is for games going all in on smart hybrid monetization that brings revenue mixes closer to 50/50

🚀 Just landed! The results of our 2024 industry Hybrid Monetization Survey. Our latest industry survey, in partnership with the lovely folk at @gamesforum and with analysis by Tiffany Keller highlights the evolving landscape of in-game monetization for free-to-play mobile

💥 AdInMo InGamePlay 3.0: Metrics That Matter 💥 In our latest video Adam dives into some of the stats from our InGamePlay 3.0. Developer Programme. Game makers and advertisers who’ve had early access to our new clickable ad units are delivering outstanding performance with

Developer NOXGAMES shares InGamePlay 3.0 campaign results in their hit game, Robot Merge Master! 🤖 👉 Banner Ads and r InGamePlay Magnifier for advertiser brand awareness and direct response campaigns 👉 Video Ads playing directly in-game with audio on delivering higher gh

NOXGAMES sees 5X better UA performance with AdInMo’sCrossPromo campaign 🚀 Just weeks after joining our InGamePlay 3.0 Beta Programme, @nox_games ran a CrossPromo campaign for their game Merge Tanks and achieved an incredible ✨13.5% Click-To-Install rate✨ The CrossPromo

🚀 Excited to share the first case study from our InGamePlay 3.0 Beta Programme featuring NOXGAMES. In this video, Adam Pattison shares the incredible results NOXGAMES has seen since joining our SDK 3.0 Beta Programme. We dive into product features, key metrics and future roll

We’re at @dmexco and having a blast! ✨We have the coolest popcorn machine and experts ready to help you optimize user consent for better results, explore consent data strategies, and talk about Privacy-Led Marketing 💙 Visit us at Hall 6, A042. #DMEXCO #Usercentrics

📢Our very own @krixmeister just made his @dmexco debut on the tech stage with @numbereight_ai's  Abhishek Sen as part of the Ad Tech Summit supported by our partners @usercentrics. ▶️ We need to engender trust with players and see privacy as a feature not a benefit ▶️ Knowing