Mihir
@MihirFactorial
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Co-founder, 1702 Digital. Capitalist. Love DTC biz. Love meeting founders. Love Liverpool https://t.co/QNb79rw4Qt Cheesecake. CFA + Engg + MBA
Mumbai, India
Joined February 2010
Built a new super awesome SEO Strategy dashboard. Excited to see @1702Digital's clients use it to increase sales. But why create this dashboard? [Thread]
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Nah, I ain't fleeing Dubai Mama didn't raise a quitter She raised a tax evader
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Hi @AkasaAir. Yesterday took your airline from Mumbai to Delhi which was support to depart at 8 15. I had checked in a brand new @TommyHilfiger luggage. When I received the luggage, the paint was completely damaged. Who is responsible for this ?
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Take loan against property. He will easily get 70 cr. He can start any business he wants. Our ancestors understood basic finance more than Insead returns ever will.
My friend own a 100Cr house in Delhi. His grandfather bought his house some 40 years ago (the value now stands around 100Cr). - Since the house has a sentimental value: he is unlikely to sell it. - Even if he sells it he will get 70Cr in black. And, risks an ED raid. - He
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8/ Stop hiring for volume. Don't stop hiring for ownership. The "Operating System" of your company matters more than the LLM you're using. End.
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7/ If you remove the "owner" before you stabilize the system, you aren't optimizing—you’re just finding a faster way to make mistakes. The winners won't be the companies with the fewest people. They’ll be the ones where one person leads a system of ten tools.
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6/ The Hard Truth for 2026: The constraint isn't "Model Capability." The constraint is your Company Operating System. AI is incredible at compressing tasks, but it’s terrible at owning end-to-end outcomes.
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5/ The fix? They didn't go back to the old way. They hired ONE senior operator to "own the constraints" and build guardrails into the AI. CAC recovered by 18%. Why? They treated AI as leverage, not a substitute.
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4/ The AI was fast, but it was blind. It missed the regional language nuances and audience exclusions that humans catch instinctively. The efficiency of the tool was wiped out by the inefficiency of the results.
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3/ A real-world example: I worked with a growth team spending ₹2.5 crore/month. To "optimize," they replaced two junior performance marketers with AI tools. The Result: 🚀 Creative throughput went up 4x. 📉 Conversion rates dropped from 3.1% to 2.4%.
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2/ We are seeing faster output but slower outcomes. Swapping people for tools without redesigning workflow, leads to • Coordination Debt: We now spend more time managing tools than wokring. • Thin Review Layers: Error rates spike. • Worsening Economics: Tool costs+rework
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1/ The "AI will replace everyone" narrative is breaking startups. 📉 Founders are 3x-ing their AI budgets while capping headcount. The logic? "Our flat team can ship more with Copilots." The reality? It’s creating a massive "Coordination Debt." 🧵
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I have never understood how HINDU astrology is based on GEORGIAN calendar when all Hindu festivals follow lunar calendar ?
Mukesh Ambani = 19 April 1957 → 1+9+4+1+9+5+7 = 36 3 + 6 = 9 → Mars’ number (Empire builder) Ratan Tata = 28 December 1937 → 2+8+1+2+1+9+3+7 = 33 3 + 3 = 6 → Venus’ number (Legacy & influence) Drop your Date of Birth Find something about yourself. RT, Follow and Like.
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How does one group have all table toppers while the other one has all second placed teams? What logic is this!
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We go ga-ga over CEOs of foreign companies sipping coffee in India while thousands of MSMEs struggle every day for delayed payments, arbitrary labor laws, unchecked competition from foreign brands, etc. Angrez chale gaye...
When @SundarPichai drops by for a sip, you know it’s truly worth it! ☕ The world is raising a cup to Bharat GI Coffee at #IndiaAIImpactSummit2026. 📍 Bharat GI Coffee Lounge, Bharat Mandapam (Hall 14, First Floor) 🗓️ 17–20 February
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Please never do this. This is literally what leads to financial demise. Mutual fund returns aren't linear. EMI payments are linear. Finfluencers like below ones put engagement traps like these but it is common folk who are gullible who suffer the most for "likes" and "shares"
My uncle put ₹30 lakh in Mutual Fund @ 13%. Took ₹20 lakh loan @ 8%. Bought a small shop. MF interest + rent covered EMI After 10 years: SIP matured, loan cleared, shop free, money grew. Moral: Use interest to p… show more
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I lost my son sahil Dhaneshra a 22+ year old young and most talented boy whom I raised for 23 years alone as a single mom ,was killed brutally by a scorpio N bearing no.UP57BM3057 driver is an unlicensed driver and his sister while making speed fun reels in #dwarka #delhipolice
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The whole arc of using AI humans in place of actors will prove why actors get paid so much. People will realise it is Stars that draw people to big screens, not stories and visuals.
Bad news: Actors are cooked. Stuntmen are now obsolete. Good news: Actors will no longer be seen as "stars" but mere models. They will return to their proper place in society, as they were in ancient times: at the lowest rung. https://t.co/4KcHgXaOP1
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New AI idea : A tool to keep up with AI tools because I’m losing my mind with the amount of new stuff coming out everyday.
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