ARNOVA Message Strategy Common Interest Group
@MessageStrategy
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@ARNOVA group connecting scholars of 3rd sector #communications. We research, teach, & practice #NPO/#NGO and #philanthropic #messaging. #ARNOVA
ARNOVA
Joined November 2019
Mark your calendars for the #ARNOVA2022 Message Strategy CIG meeting Thursday morning! We're planning a collaborative research project on fundraising messages across cultures & languages. Join us! Thurs, Nov. 17 at 7:30 am in room 307. #ARNOVA22
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Interested in third sector & philanthropic communication? Join us as we plan a collaborative research project on fundraising messages across cultures & languages! We’ll brainstorm @ARNOVA Message Strategy CIG meeting Thurs, Nov. 17 at 7:30 am in room 307. #ARNOVA2022 #ARNOVA22
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Interested in third sector & philanthropic communication? Join us as we plan a collaborative research project on fundraising messages across cultures & languages! We’ll brainstorm @ARNOVA Message Strategy CIG meeting Thurs, Nov. 17 at 7:30 am in room 307. #ARNOVA2022 #ARNOVA22
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What Happens When the People a Charity Serves Tell Their Story to Donors? A Real-Life Experiment Aimed to Find Out.
philanthropy.com
An appeal created by community health volunteers raised more money than one created by fundraisers, though the money came from fewer donors.
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NPOs should "adapt their strategy to more effectively engage stakeholders when microvlogging, which suggests there may be a "new hierarchy" of engagement for microvlogging platforms"
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Join us for our #ARNOVA21 virtual Message Strategy Common Interest Group meeting on Saturday, November 20, 8:00 AM EST. We'll have (virtual) coffee and talk about ideas and potential collaborations in nonprofit communications. See you there!
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#ARNOVA members, have you published an article on third sector communications? Share it here! We’re always happy to read work on NPO/NGO messaging, framing, appeals, online strategy, web content, mission statements, etc. DM us with the link, and we’ll help you get the word out!
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#ARNOVA20, join us at 11:45am EST today, when Patrick Dwyer, Aya Okada, and Zeeshan Noor will present their papers on message strategies in fundraising and volunteer recruitment. @ayaokada102 @ZeeNoor10 @ARNOVA
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Don't forget: The deadline for the #ARNOVA20 awards and scholarships submissions has been extended to May 27th! Complete your submission at: https://t.co/622qIXCQpW
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New research: consumers are more willing to help when viewing ads with happy children over sad children. The effect of a happy victim image is attenuated when consumers are asked to buy cause‐related products rather than donate to charities.
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"During the Ebola crisis, the private grief & mourning of African families were transformed into a public spectacle for Western consumption ... Unlike the victims of Ebola, the tragedies of coronavirus victims are demonstrated in numbers, not photographs." https://t.co/F97hd8PP7K
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“Sneeze but don’t scatter!” Pandemic Posters Through the Years - The Atlantic
theatlantic.com
Before technology allowed us to alarm ourselves with up-to-the-minute information, public-health messages were communicated using a fundamental graphic medium: the poster.
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The desire for the latest facts on COVID-19 is curbing interest in partisan websites which have defined the media landscape in recent years.
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Does the label #ChineseVirus stigmatize Chinese immigrants while reduce the blame toward the federal government for COVID-19 outbreak? Here is the answer from me and @YixinLiu320. Preprint: https://t.co/nmBnSlpYSa via @OSFramework Comments are welcomed! @SebJilke @JohnHolbein1
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