@MelissaCole 100% this. Why didn’t someone in QC or marketing or SOMEWHERE realise at some point before the bottling stage that pink bottles with ‘beer for girls’ on would only ever backfire catastrophically?

@davidclewis So, so many reasons, starting with the idea that everyone will stop and listen to them because they’re Brewdog - but there’s a reason they are frequently referred to as ‘Brodog’

@MelissaCole I honestly believe that all their marketing efforts are designed with maximum outrage in mind - and that all the discussions and criticism over the past 24hours is exactly what they hoped for. Just look at the media coverage its caused - Maybe I'm being overly sceptic

@MelissaCole That pretty much sums it up in 3 easily digestible points. I definitely think #pinkstinks

@MelissaCole 🤦🏻‍♀️

@MelissaCole their second post, with the #sarcasm was either pure cynicism or the response I'd associate with a 12 year old who's been caught out "I was jooooking". I find it hard to believe their marketing dept is that stupid, but who knows. Or cares.

@MelissaCole @beckygracelea I’m not sure understand the thinking behind this beer. Beer is beer.

@MelissaCole I just like good beer thanks to a visit to Bruge. I don't care if it's in a girl or boy bottle. Just make good beer. It will sell itself

@MelissaCole I just love the fact that it's pink. Traditionally pink was warn by boys as it was Aston colour and wasn't appropriate for the fair sex. We'd have to wear blue.... Yet here we are

@MelissaCole and d) they do seem to be the current focus for hatred.

@MelissaCole Such a shame - there’s 1000 better ways they could of approached this. But that wouldn’t be very ‘Brewdog’ would it.

@MelissaCole But apparently it’s ok because women were involved in the creative process, so no-one can argue with the logic. Nice idea, but so poorly executed.

@MelissaCole @chiller My son said that he'd buy it because it's (apparently) cheaper...am trying to work out if that's some sort of win!

@MelissaCole Enjoying the womansplaining around this marketing campaign.

@MelissaCole @CaptainToss Trying far too hard to be "edgy"

@MelissaCole @michaelguyperry Was wondering about your take on this!

@MelissaCole d) It does nothing to destroy the men/women bullshit e) pink is a banal representation drawing attention away from the real problems underneath f) enough with the shitty marketing gimmicks and more support to the real fighters g) sarcasm is really hard to master

@MelissaCole @deathbycrabs

@MelissaCole I have been waiting for your response to this and I am 100% with you. Why couldn't the women inside the business just have talked about what they do?

@MelissaCole Completely agree. The idea was a 'sarcastic' take on gender and marketing, but a pink bottle with 'beer for girls' just comes across the wrong way. It looks really shit. I think they failed to consider the immediacy of branding. You don't stand and pontificate over a beer label.