Next major fashion brand to jump into web3: Dior
The approach for brands to integrate web3 into their products quietly is trending.
Sneakers Alert.
Introducing 'B33' sneakers by Kim Jones, from the
#DiorMenFall
2023 collection. Each pair is equipped with an encrypted key granting access to a secure platform and exclusive services. Sign up to be the first to shop them online from July 6.
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@Megan_Kaspar
so glad this is happening in the bear market and may actually stick
how much of it is a brand vs. monetization play?
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