Sneakers Alert.
Introducing 'B33' sneakers by Kim Jones, from the
#DiorMenFall
2023 collection. Each pair is equipped with an encrypted key granting access to a secure platform and exclusive services. Sign up to be the first to shop them online from July 6.
@Dior
Not just a marketing strategy, the authentication attribute and follow-up VIP services should be the typical business strategy in web3 retail world.