Daisy Chen
@MeetIndieDaisy
Followers
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Following
238
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78
Statuses
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Founder at @cvformatter_ (Best AI Resume Formatting Tool for Headhunters) In the 🐇 hole of B2B Sales & Tech
Joined June 2023
Don't wanna be here?
Send us removal request.
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It took me 29 years to realize that a lack of consistency has hurt me more than a lack of talent.
What's the realization that hit you hard lately?
#buildinpublic
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#indiehacker
#buildinpublic
Being an indie founder sometimes requires an unexpected, external push to speed things up. 😂
I was happily surprised by the release of my interview with my friend's startup community, GenieFriends this morning.
But - I got NOTHING updated on
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#buildinpublic
What's your current goal for marketing?
- Branding
- Getting a prospect list
- Getting prospects to book a call
- what else?
Your strategy should vary as your goal changes.
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#buildinpublic
Had to admit we made a HUGE mistake for cvformatter's development.
We thought React was the right way to build templates. But we picked the wrong approach and spent thousands on dev costs only to find out it's not the best route.
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#builinpublic
#indiehackers
Why won’t some B2B solutions disclose their pricing information? And many won’t even let you try out their products (censoring work emails etc)
Makes me wonder if I’m being overly transparent with CVFormatter. Seems transparency is not valued here.
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#buildinpublic
Sharing a sneak peak of re-branded
Added some colors to make it more lively 🎨
Tmrw - starting marketing slowly...
- write the 1st copywriting
- send to a beta user for testing (incorporated their template already)
- LinkedIn reach out
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The most effective
#BuildInPublic
strategy is prob to create a product that creates value for you and many others, where your product becomes the best ad for itself. Inspired by
@audiencon
's
It can be more challenging for my niche B2B SaaS tho...
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#buildinpublic
For the 2nd launch of , I've
1. drafted messages to 10 warm leads
&
2. Set up 2 new Li outreach campaigns:
- a. owners of <1yo recruitment agencies (startups are the easiest category)
- b. decision makers who changed jobs in the last 30d
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Signed the first ANNUAL user (20% off for the annual subs) today for . 🙏🏻
#buildinpublic
Any tips for scaling a B2B SaaS from 1 to 100 fast?
I'm bootstrapping it, so any advice w/o hiring a 3rd-party will be great.
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Day 2 as a no-code founder with
@weweb_io
:
The pre-built UI kit is a lifesaver for newbies — whipped up a responsive sidemenu in just 2 mins, looks great on all devices!
#NoCode
#buildinpublic
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#buildinpublic
Just got off from the very first demo call of V2
She said YES and wanted to pay for the lowest tier ($49) right away
BUT I couldn’t help telling her to wait and used up the free trial credits first LOL
Am I being too kind? 😂🤣
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Back after taking care of Mom after her surgery & hospitalization. It's the third day of CNY, and we're back to work with
#buildinpublic
:
- Interviewing freelancing devs for CVFormatter optimizations
- Launched the first auto Li outreach campaign using Expandi (1200+ contacts)
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#buildinpublic
Just did one last thing before sleep: Rrmoved my previous titles from the bio.
This is not LinkedIn.
My product is my value.
My tweets are my voice.
My corporate working experience?
It really doesn’t matter much now.
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#buildinpublic
Someone once mocked at an indie newbie in this BIP community for showing an 'ambitious' MRR goal on his Twitter banner.
I don't care.
I know if I give my best in 2024, there's surely a good chance of hitting my $10K MRR goal.
You're the only one who knows what
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#buildinpublic
5 months into building, my key lesson is clear:
As a non-tech founder, relying on a developer means your vision is in their hands.
What's your biggest takeaway so far?
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✅ New landing page for
✅ API parsing optimized
✅ Cold email marketing > continuing
✅ Cold Li Dms > continuing
Onwards to try out marketing on Reddit. Any tips?
#indiehackers
#buildinpublic
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Heard quality matters when it comes to B2B outreach on LinkedIn.
So I
- spent ~2 hours crafting 2 messages (1 is starter, 1 is follow-up);
- spent 1 hour sending 15 messages. I also did a bit of personalization for all the messages by myself. I can be quicker though as I'm
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The future of AI Agents is modularity?
Tools like Coze provide basic blocks such as LLM, Code, Knowledge, Condition, and Variable. We can use these basic blocks to design and assemble a workflow.
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haha ended the week perfectly with my first ever completed coding course.
Ultimate HTML course (Beginner level) from Codefinity
PS: I've used Pomodoro to track the study time so I know clearly it took me ~5.5 hours (I took time to practice & take notes too)
#100DaysOfCode
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One big mindset shift in my late 20s:
Over-analyzing the past doesn’t bring the wisdom I want, but keep myself stuck in what can't be changed.
I’m training my brain to get used to this new mindset: vividly imagine my desired future and then simply work on it.
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#buildinpublic
It always feels great when you not only satisfy you customer with your product, but actually learn new things from them, too.
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Dazzled by
@weweb_io
's doc right off the bat! 🤩 This is how a
#UX
-centric progressive intro can resonate with the right audience and creates a welcoming vibe.
Locking in today & tmrw for building on WeWeb.
Sharing thoughts later this week.
#100DaysOfNoCode
#buildinpublic
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AI Indie hacking ≠ short-term game
Relying solely on a GPT wrapper biz is not the way. Sustainability still matters. Y'all know that.
Success in
#SaaS
hinges on 2 factors:
1. Unique database
2. Deep user sector knowledge
It's not a race. Deepen your moat.
#buildinpublic
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#buildinpublic
Which Hero section, A or B? 😊
Do you find the green-to-pink gradient in the 2nd one weird?
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Just casually sharing the 1-min tutorial video of CVFormatter for some 👍 and better stats :)
Want to make a guess about which 2 tools I used to make it?
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#buildinpublic
Been searching competitors’ backlink sites using Semrush.
It’s unexpectedly fun to see various biz models in this space, and even more fun to explore all the opportunities for partnerships along the line.
Overall speaking, marketing is a fun game. 🎮
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A sneak peak at CVFormatter's landing page (hero section), a B2B SaaS for boutique recruiting agencies.
Not sure if the current tagline has the best impact and appeal:
"Slash Resume Reformatting Time by 60%"
Open to any thoughts or suggestions!
#buildinpublic
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#buildinpublic
How do you think of the pricing for CVFormatter, an SaaS that transforms resumes into recruiting agencies' own style?
Context:
Avg cost per resume, using CVFormatter = $0.2-$0.6
V.S.
Avg cost per resume mannually = $1.5 or above
Love to hear your feedback🙏
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The idea that changed my life is to be as specific as possible.
E.g. yesterday, instead of setting a vague goal of prepping marketing for my new project, I broke it down into:
✅Create a LinkedIn company page
✅Refined the logo and banner in Canva
✅Read 1 Li marketing article
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#buildinpublic
Builders / Content creators,
Have you ever tried voice recording when an inspiring idea pop out in mind? And then later transcribe it to more structured content.
I imagine it’s so often that an idea or thought appears when we don’t have a notebook or phone at
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Day 8/30 of
#30DaysofHabits
CVFormatter:
- New rev structure (credit-based)
- Revamp Pricing visual
Others:
- Church Mass
- Altcoin research
- Stretching
- 30min reading
#buildinpublic
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Since I joined this
#buildinpublic
game, I'm reminding myself it's cool if someone whipped up an MVP in a weekend.
Grateful for the nocode & AI era that's unlocking my potential.
Keep grinding and stay positive. ☀️
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Gonna take a marketing expert's advice and work on my Li personal branding today:
- Profile page rewrite
- 2 more posts for SEO & branding (blog is being integrated on the site meanwhile)
A sneak peak of my current Li banner👇
#buildinpublic
#indiehackers
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"
#buildinpublic
Just spoke with our first beta user! 📞
Key takeaways:
- Product: Need to boost parsing API accuracy
- Users: Real usage by boutique agencies is lower than anticipated
- Design&Marketing: Make our pricing discount visuals more appealing!
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#30daysofHabit
- Day 19/30
CVFormatter: 🕙 Aiming to launch officially on Jan 22
✅ Explainer video filmed
✅ First editing (tmrw finish it up)
Others:
✅ Altcoin - harvested decent return 📈, thank You Lord for the gift 🙏
✅ Bible study day 19
✅ 30min reading
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#buildinpublic
#indehackers
It's Thursday - Networking Day!
Here's my LinkedIn:
Leave yours below 👇 so we can connect beyond X!
Gonna take a marketing expert's advice and work on my Li personal branding today:
- Profile page rewrite
- 2 more posts for SEO & branding (blog is being integrated on the site meanwhile)
A sneak peak of my current Li banner👇
#buildinpublic
#indiehackers
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#buildinpublic
I think I've finally understood why some fellows in the community have ambitious goals like "Building X SaaS in 2024".
Ideas are cheap. MVP is the real test of value.
Build fast. Then either fail fast, or succeed fast.
Never fall for mediocre success.
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#buildinpublic
The deeper I'm into B2B tech, the more crucial having a solid process becomes.
Tech stacks won't save a broken process.
Set it up yourself or talk to an expert to figure it out.
Don't go to tech sales for advice. They will only sell you the solutions.
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#buildinpublic
A glimpse of , an AI-powered B2B SaaS that helps recruiting agencies rebrand resumes easier and faster, cutting down time and cost for branding.
Took 4 months to develop... not an easy ride. But still lucky that I got my first client :)
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2 great tips of avoiding pracrastination that can ruin your work and life:
1. Ignore your feelings and just start a 20-minute Pomodoro. Once you get going, you'll feel better about it.
2. Learn to focus on process, not product.
From <Learning How to Learn> by Barbara Oakley
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Been procrastinating on an idea for nearly 1 month now due to its complexity.
A real-time co-pilot that assists anyone with the whole lead gen / pitching / negotiating process. This may involve voice-to-text, multi-agent, RAG, CRM integration...
Any thoughts folks?
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When you're starting out, keep trying everything at the same time.
Sometimes, success involves luck.
#buildinpublic
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#buildinpublic
#indiehackers
4 thoughts about targeting users and marketing:
1️⃣ Consider user feedback as just one of many inputs
2️⃣ Try not to 'perfect' your product when it's early. I know it's hard, but momentum is crucial
3️⃣ With limited resources, prioritize survival by
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Why do I feel like most B2B ticket size is ~$1k?
My highest pricing is $359 per month, and the lowest is only $49.
And what's crazy is the cost of getting B2B leads is the same... Does cold emails/calls still work for this case?
#buildinpublic
#indiehckers
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Google announced to root out AI-generated, spammy Google Search content.
While Claude seems to mimic human writing styles pretty well.
Is there a way for content creators to 'trick' Google?
#buildinpublic
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#buildinpublic
Some on-the-go marketing chain of thought🧵
1/3
Traffic & branding are often intertwined:
What boosts your site traffic will also enhance your brand, and what strengthens your brand can get you more traffic through word of mouth or SEO ranking.
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#buildinpublic
As a founder, what daily tasks would you like to automate or streamline the most?
For me:
- sending outreach messages and emails
- cold calling leads to set up appointments
- write and schedule daily, high quality pieces
Leave your thoughts below 👇
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#buildinpublic
"The formula your AI company actually needs has these multipliers: (Data + Model) * UX * (Distribution + Perceived Value to Customers) = Your new AI MVP"
Which leads me to emphasize more on branding, marketing & users' perceived value.
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#buildinpublic
Back after my Beijing + Seoul trip, a serious fever, the Nth round of optimization...
Happy to get my first client's template implemented as well.
Gonna make 2 videos (long & short) for promo & application for government grant~
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#buildinpubic
#indiehackers
I LOVE my work.
1. Did a new site revamp for . Gratitude goes to all who've roasted it 😄
2. Mind showing some love 👍 to the new 1-min tutorial video ?
As always, ask me any question you have.
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Just did a small revamp for our little dining table with:
- A painting (30*40)
- A cushion (80*80)
Grabbed 2 croissants from Starbucks and for the first time I realized how great Starbucks’ visual design is :)
Have a lovely day ahead,
#indiehackers
!
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It’s a shame to say I haven’t used Perplexity AI properly yet 😳 Even though I’ve heard of it for more than a year now.
Will AI-native search engine transform the way we do SEO and content marketing? What do you think?
#buildinpublic
#indiehackers
Yes, it’ll happen soon
11
Not in the next 3 years
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Can’t agree more. That’s why online communities like
#buildinpublic
and
#indiehackers
are so precious.
Thanks to all my internet fams!
Increasingly convinced we should not think in countries anymore but subcultures who are not geographically tied
It makes no sense to talk about Brazilians or Dutch anymore
There's now subculture groups of people spanning 100+ nationalities who are more similar to eachother than
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#buildinpublic
Planned these 3 major traffic sources for CVFormatter after its new version this week (hoping for delivery on time):
- LinkedIn posts
- Pinterest (new try)
- Tik Tok (new try)
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Entrepreneurs / Indie Hackers in
#HongKong
, what are some of the best
#coworking
#space
in town?
I'll name a few i've been to:
- Soho House (great aesthetic)
- Sun House (great coffee)
- WeWork (my least fav)
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I've beenn using Notion calendar for over 3 months to track my daily to-dos. 🗓️
I adore its sleek design and seamless integrations. But the struggle to copy & paste unfinished to-dos to the next day is real! 😅
Anyone else facing this little trouble? (I doubt I'm alone! 😄)
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My tech partner is optimizing the site. Ready to launch CVFormatter beta over this weekend.
Meanwhile, I've done my marketing prep so I'm now:
- wearing my investor hat & doing some altcoin research for the next bull run🤞
- continuing learning html&css
Make every day count.
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Day 14/30 of
#30DaysofHabits
CVFormatter:
- damn, our freelancing dev is slowly quitting and delaying his work... gonna find 1-3 backup devs for 2024 :/
Others:
✅Bible study day 14
✅ Sunday Church
✅ Workout (Abs, Hip, Stretching)
✅
#100DaysofAI
- day 3
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2024 'routines' so far:
✅Daily bible
✅Weekly church
✅Weekly workout * 3-4x
✅Weekly cleaning
✅ Weekly cooking * 2-4x
✅ Li automation outreach
To build💪:
- >1hr Daily AI & No-code (maybe morning)
- Weekly Li post * 1
- 2hr weekly book reading
🤖
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Today's tasks:
1/ Make landing page for (empty rn) as the backend tool is 99% ready.
2/ Draw initial workflows for the next project on iPad - the next-generation Call Assistant targeting recruiting agencies (I just love the niche).
#buildinpublic
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Day 7/30 of
#30DaysofHabits
CVFormatter:
- Edit an interview article
- Pricing table new visual
- New email template
Others:
- 3hr Altcoin research
- Bible study day 5
- 30min reading
(Today I will take it easy, going out at night to meet a friend)
#buildinpublic
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By this - i mean marketing. It has given me a small headache tbh. But I'm figuring out my strategy this week. Will share more soon!
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Actually 30% done for my email warmup ✅
I'm on Smartlead's 14-day free trial right now - it's totally worth it.
#buildinpublic
First-time SaaS builders, does your admin email land in users' spam?
1st impression is key. So, warm up your email!!
A week ago, a beta user reported that our email ended up in spam.
Solution:
I've started using Smartlead AI to enhance my admin email's
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#buildinpublic
Inspired by the beautiful design of , I created a GIF to showcase core features of CVFormatter.
Designers and builders, welcome any thoughts ❤️
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I once thought the strategies that helped me navigate college and job interviews in my early 20s would still be effective in my late 20s.
But habits that worked in earlier years can turn around and bite you.
Unlearning is just as crucial as learning, esp. for adults.
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#buildinpublic
#indiehackers
#b2bSaaS
Here's my marketing plan on how to onboard first 5 clients for within the next 30 days (aka Marketing Strategy v1)
🌟Current main target:
- local, boutique recruitment agencies who value the impact of tech
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#buildinpublic
On Dec 26, 2023 (Boxing Day!)
✅ softly launched (final testing right now) 👏
See the rough demo video below XD!
✅ HK Cyberport CMFF Government funding submitted 🤞
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#buildinpublic
Hey builders! What are your favorite tools & strategies for lead gen & cold outreach?
I'm using Smartlead AI to warm up my admin email (14-day free), avoiding emails falling into spam.
Share your tips, and let's connect!
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#100DaysofAI
- Day 3
Started this Building apps with AI course through No-code MBA before my bedtime today (yeah, I procrastinated again... but hey it's SUNday!)
From tomorrow onwards, I am committed to not delaying my learning activities any longer 💪
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The no.1 priority for the coming 2 weeks:
Get 3 testimonials!
It’s the best you can&should do for a B2B MVP.
#buildinpublic
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Another day of overthinking before sleep
#buildinpublic
Calculating no. of recruiting agencies *
% of need for resume formatting tool *
% I can reach&convert *
profit margin
Feel like I’m back to the uni days of prepping for consulting firm interviews :)
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#Indie
founders - Let's connect and learn 👇
- 1 sentence to tell us what product are you building?
- Are you in any niche or rather a broader space?
- How do you find
#BuildInPublic
works for you?
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#buildinpublic
Marketing Plan for Next 7 days:
- Prep 10 daily content for blog & Li (for keyword search)
- Add backlinks on 10 directories
- Add backlinks on 5 recruiting blogs
- Reach out to 5 co-working spaces for partnerships (e.g. I can host AI workshops for free)
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Day 6/30 of
#30DaysofHabits
CVFormatter:
- Financials rework for New Pricing
- Add pricing for template
- Pricing table: new visual
- 1 new email template
Others:
- Altcoin moves
- Bible study day 4
- Workout: back
- 30min reading
#buildinpublic
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With the prevailing use of AI, it's becoming more essential if freelancers/job applicants can check their bot setting for outreach messages - even with automation, this is a waste of opportunity :/
Ironically, Upwork pushed this candidate to me as the "Best match" out of 11
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#30daysofHabit
- Day 20/30 (rest day)
CVFormatter: 🕙 Aiming to launch officially on Jan 22
Others:
✅ Gym - Stretching, Abs, Arms
✅Bible study day 20
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Dear
#buildinpublic
and
#indiehackers
friends, a sincere question for you🙏
For 2024, assuming you have these 2 choices at hand, how would you allocate your time to each?
1️⃣~1/3 of chance of generating half of your current net asset value, extending your runway by ~12 months
Choice 1
1
Choice 2
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#buildinpublic
Just built landing page on WeWeb, a
#nocodetool
!
Then I thought I gotta try this:
1/ Create a Custom GPT for "Image to React"
2/ Take screenshots with notes
Example: See what GPT can do with the Hero section
(Check GPTs configs 👇)
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2 votes for AI newsletters and 2 votes for tech blogs.
Takeaway:
Seems there’s a gap for AI-focused blogs in the market. Am I right?
#buildinpublic
Hey,
#indiehackers
building any AI-powered startups via
#buildinpublic
, what's your No. 1 source of getting AI news feed daily?
My 2 fav AI newsletters are:
- The Neuron
- AI Tool Report
Any more recomms?
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#buildinpublic
Most businesses have to start small - this thought occurred to me while I was considering who are CVFormatter's current target users.
Big clients often want extra features like compliance and software integration.
Small clients, with fewer resources, are more
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P.S. a harsher self-reflection is here: I think the reason why many first-time founders like me tend to perfect our product at its v1 is either laziness or ego 😂
We’re either too lazy to spend effort on marketing, or have so much ego that we want to take pitching or marketing
#buildinpublic
#indiehackers
4 thoughts about targeting users and marketing:
1️⃣ Consider user feedback as just one of many inputs
2️⃣ Try not to 'perfect' your product when it's early. I know it's hard, but momentum is crucial
3️⃣ With limited resources, prioritize survival by
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1
0
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#30daysofHabit
- Day 17/30
CVFormatter:
✅ Testing
✅ Optimization
✅ Waiting for dev to fix a user template in a few hours (lesson learned: never trust a freelancing dev off the freelancing platform)
Others:
✅ Bible study day 17
✅ 30min workout
✅ Altcoin airdrop
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The proven, cost-effective marketing for
#soloenterpreneurs
and
#Indiehackers
is
#BuildInPublic
IMO, it's about the giving spirit—sharing your true self, struggles, and wins.
Top spots to shine:
Product Hunt
Indie Hacker
X
Reddit (r/sideproject, r/saas)
Keep grinding 💪
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Day 5/30 of
#30DaysofHabits
CVFormatter:
- Onboard our first beta user
- Publish 1st article on Li
- Reach out to 100 recruiters, & Li groups
Others:
- 1-2hr Altcoin research
- Day 3 bible study
- 30min reading
- 15min stretching
#buildinpublic
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#buildinpublic
Am I crazy if I want to do all these 3 things full-time?
1. Scale the SaaS,
2. Run the blog to get both traffic & additional revenues
3. Run a new blog on AI
🧠💥
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It's been a hectic week but I promised I will deliver my marketing plan.
Let's hope for this weekend, otherwise next week :)
CVFormatter update:
- Updating product features with dev this week
- Reached out to hundreds on Li > 6 interested + 3 happy to refer me (gonna reach out next week after feature update)
- Published the WP blog with 3 articles within 2 days!
Check out !
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#buildinpublic
Being an entrepreneur is about doing small optimizations.
I just spent ~50min re-making the explainer vid - already so much better than v1.
Do you think I should replace the current GIF on with this longer vid? 🤔
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#buildinpublic
#indiehackers
Should an early-stage entrepreneur do bookkeeping?
- DIY if you have basic knowledge
- Leveraging third-party bookkeeping tools/services if it’s affordable?
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#buildinpublic
Expandi, has helped me so much with outreach automation.
Got a few interesting feedback and tons of connections already. Cconstantly amazed by how kind and helpful some people are :)
This week - I'm setting up a WP blog for CVFormatter to get backlinks, too!
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@benjaminboman_
@lizengco
@enjoy_eom
@seren_ity_
Thanks Benjamin! Nice to have found 2 other female builders here.
Just followed
@seren_ity_
and
@enjoy_eom
and looking forward to reading more of their insights in PM and SEO :)
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#buildinpublic
Update:
Prepping for CVFormatter's (SaaS for boutique recruiters)
#marketing
launch.
Focus:
- Content: LinkedIn, X, emails
- Clients' working spaces
- Conferences, meetups
- online communities (IH/PH/HN/Reddit)
Unsure:
- affiliate marketing
- Instagram/TikTok
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I was once a HUGE drama binging queen.
This morning, I started a new series and stopped after just 2 episodes! (it's a great show btw)
This is done thru a week spent on rewiring my brain:
- focusing on my life's WHY
- using Pomodoro for study/playtime
Now back to work mode 🧠
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Btw - this is also why getting some small pre-seed investment might be good, even for indie makers.
Fingers crossed for a good result of my HK government grant application in Feb!
(Will update here no matter what the result is)
#buildinpublic
#buildinpublic
5 months into building, my key lesson is clear:
As a non-tech founder, relying on a developer means your vision is in their hands.
What's your biggest takeaway so far?
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Product friction is acceptable for MVP, but NOT really when it comes to the core feature.
Lessons learned:
1. Analyze your key competitors' way of development, cuz they probably do it for a reason.
2. Don't rely on dev' opinions 100% and ask the hard questions & do your DD😂
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#buildinpublic
Hey founders, I appreciate your advice on pricing for my B2B SaaS with 2 payment steps:
1) One-time template conversion fee
2) Monthly subscription, starts after step 1
How to manage payments when users subscribe before completing step 1, for a smooth process?
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