Max Mykhailenko
@MaxMykhailenko
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COO@Memcrab
London
Joined April 2011
what a clever concept.. when the design explains the purpose perfectly
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Apple’s attention to detail is INSANE. You can’t watch this and not smile.
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If something succeeds on the first try, it feels like a miracle, not the norm. It’s no longer about “working well.” It’s about at least working.
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We’ve reached a point where systems are so complex that no one really understands how they work.
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Payment fails? Support at the bank has no idea. Support at the service has no idea either.
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Now booking a hotel or flight online feels like a quest. First, find a device where it sort of works. Then, pray you don’t get a random error at checkout.
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Reliability used to be the norm in tech. Websites did their job. If something broke, you could see what went wrong. 🧵
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Safety is not just a feature. It is a feeling. That’s what makes UX unbreakable. #Design #DesignThinking #UserExperience #Innovation #UnbreakableUX
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When people trust the product, they explore more, engage more, and stay longer.
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It should handle: • Random clicks • Forward/back navigation • Clumsy thumbs missing the button
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Good design should never feel fragile. A page should not fall apart because of one wrong tap.
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Unbreakable UX. If users are scared to click, your product is already broken. 🧵 #UX #UXDesign #UIDesign #ProductDesign
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Cross-disciplinary insights can change how we design. Which lessons from other fields have shaped your approach to UX?
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A learning path in UX might look like this: Business understanding UI design Photography and framing UX principles Video editing Human physiology Cognitive science
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Film has a longer history and bigger budgets, so there’s more refined knowledge there. UX designers can borrow those lessons.
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Why the similarities? Because physiology is the same. Our eyes ignore what’s outside the focus. We follow the action, not the background. It’s true in movies. It’s true on websites.
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Scrolling is storytelling too. But attention is fragile. Every 3–4 seconds, you need a visual change in rhythm to keep people engaged.
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UX has its own “cuts.” When users move between pages or states, we should: • Keep visual continuity • Respect hierarchy • Maintain the focus point • Use motion to explain what changed
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