Et ensuite on verrouille avec les chatbots pour être sûr de laisser le client dans la merde.

Vol @AirFranceFR annulé sans raison. Report du soir pour vous proposer une alternative qui vous oblige à passer une nuit quasi blanche. Aucune solution de logement. Facile quand on voyage avec 2 enfants en bas âge et 2 personnes âgées. 👏👏👏.

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🤔.Maybe Google should rather fix Gemini first. #ppc #ppcchat.

Today @tldrnewsletter shared an article about GA4. I wanted to learn more about someone who could be so enthusiastic about GA4. I found it was no one else than a Customer Success Manager at . #Google. Is it not what we called Sponsored Content 🤣?.#ppc #ppcchat #ga4

Does anyone know the total spent by advertisers annually through Performance Max?.I’d say between $30bn and $40bn in 2023. #PPC #PPCchat.

It’s funny how the digital industry likes to talk about ROAS when most of people found it complex to manage manual biddings. #PPC #PPCchat.

I hope that Apple is getting a better reporting than advertisers in their PMax campaigns .#PPC #ppcchat .

Dealing with brand in Google ads should be so much easier. This article is pretty meaningful @jyllsaskingales . Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out

Machine learning and SB strategies are supposed to make life easier for advertisers. It's funny though to observe the change history in so many accounts where the manager:. - updates its target CPA three times a week .- needs to add tons of negative keywords daily. #PPC #ppcchat.

PMax in digital marketing is akin to fake news in the news industry. PMax relied on rapid spread, outpacing advertisers' ability to assess their impact. Advertisers, especially online retailers are starting to discover the truth on their real performance. #ppc #ppcchat.

Judging a PPC manager on the number of modifications he's completing on an account is like judging a plane pilot on the number of times he'd touch his control panel. A PPC manager is not like a sales person. I see it more like a portfolio manager taking positions. #ppc #PPCChat.

Trying to AB test bidding strategies in Google Ads just makes no sense statistically. It often lead advertisers to take the wrong decisions. #ppc #ppcchat.

In many accounts I am auditing, it's obvious that many PPC managers have given up on search terms' management. If you are wondering whether your account is correctly managed, just have a look to the negative keywords. It will tell you how rigorous is the manager. #ppc #PPCChat.

I am surprised to read very few references in Google's trial about smart bidding strategies. De facto it lets Google deal with advertisers' bids in a context of a "shadow" ad ranking methodology. It should be even more frightening no? @lutherlowe @jason_kint .#ppc #ppcchat.

In June, I wrote this extensive article to explain how Google was putting an end to the free and transparent auction models that had been in place in Search for years. Maybe worth another share with respect to last week's confessions. #ppc #ppcchat.

I doubt that someone can pretend to be analytical or data-driven when using broad keywords in its Search campaigns. Segmentation is just the basics of data. #ppc #ppcchat.

This is certainly the right moment to question the extent to which Google's profitability is impacting advertisers' campaign profitability. #ppc #ppcchat .

Funny to see that the only positive feedbacks come from Google Partners’ agencies. #ppc #ppcchat #googleanalytics .

When someone promotes PMax, always check his website. It’s probably a Google Partner. #ppc #ppcchat.

While more budgets are spent towards hidden search terms for so-called privacy reasons and black-box campaigns such as Performance Max, this article from @WSJ should increase advertisers' vigilance. #googleads #PPC #ppcchat.