
Marketing Harmony Limited
@MarketngHarmony
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We help businesses harmonise #Business, #Marketing & #Digital strategies. #MarketingInHarmony
England, United Kingdom
Joined August 2015
It was great to feature in Basingstoke Gazette this week with an article celebrating 10 years of Marketing Harmony! https://t.co/vKBkZYjsVr
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Marketing Harmony is celebrating 10 years in 2025. Find out more about our growth and success over the last decade, and why building a remote team is beneficial https://t.co/8w6EdVitY8
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Marketing is a powerful tool. Its direct impact on growth and success shouldn't be underestimated. This real example shows how a successful marketing strategy led to the BHF reporting its highest ever income from legacy donations and fundraising this year https://t.co/3juqzGcqWe
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You hear a lot of promises about agentic AI. In reality, it can’t deliver on all of them — yet. But that doesn’t mean you shouldn’t lay the groundwork now for agentic AI’s integration into your content ops
contentmarketinginstitute.com
Agentic AI doesn’t deliver on all the promises just yet. But smart marketers lay the groundwork for agentic AI integration into their content ops.
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Brand owners and their agencies may view AI as the “frenemy” – insisting they can't survive without it even though it threatens their very existence – but those who remain focused on long-term goals are more likely to see the best results according to this
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Have you ever chased a story for marketing because it fit? A campaign worked because it 'felt right' or scaled something because the narrative was good, rather than having numbers to back it up. There is a danger when measurement becomes the supporting act https://t.co/AwgmT6sVtb
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If you think storytelling is just a business to consumer marketing strategy, think again. When 95% of buying decisions are subconscious, made on an emotional level, then trust, credibility and the ability to relate are equally important in the B2B world https://t.co/pJL9hARXay
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There has been much speculation on this - that using the term 'link in bio' in your IG captions and content impacts reach. But IG has now officially addressed the rumours doing the rounds and confirmed there is no active limitation in place. Phew! https://t.co/zTVEn3bu4S
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Do you have a marketing strategy? You may have cobbled something together with a vague idea of what you're going to do. But, a good marketing strategy takes skill to create. We can help set a strategy that will drive your business towards your goals https://t.co/QgeMJ1sclj
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In times of economic downturn or uncertainty, businesses often look inward – streamlining operations, freezing recruitment, and yes, slashing budgets. But one common casualty of these cost cuts can be fatal: marketing
decisionmarketing.co.uk
Why cutting marketing in hard times is fatal for brands. If people don't see you, they won't buy from you. Simple, says Gemma Spinks
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LinkedIn reported that video watch time rose 36% in 2024, with short-form video creation growing at twice the rate of other post formats and shared 20x more than any other content. Now, it has published a new guide to help maximise your video efforts https://t.co/uwRjW5SaZ1
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When it comes to marketing, you might think that the big corporate agencies win business for big-name brands. But a new trend is emerging that is seeing big brands reject well-known agencies in favour of micro agencies. So, why choose a micro agency? https://t.co/EmeMBReaB0
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It's sad to hear that mums are being pushed out of progression in the marketing industry, especially when estimates suggest a 5% increase in female employment would grow the UK economy by up to £125bn a year
marketingweek.com
The seeming incompatibility between seniority and flexibility means mothers are being forced out of careers they’ve spent decades building.
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An interesting article about AI adoption in companies. If you've invested in AI but no one is using it, marketing could fix this problem and drive internal adoption through user research and design https://t.co/OCGKI0SFj7
#AI #marketing
cmswire.com
Your company spent millions on AI. Here's the hidden crisis every CMO must address.
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It’s no secret the marketing industry is suffering from skills gaps, particularly in data, digital and technology. However, this often focuses on junior and mid-level employees. Less often discussed are the skills and capabilities of marketing leaders
marketingweek.com
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
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What’s measured matters as the saying goes, but data suggests not all marketers are analysing the impact their work has on the wider business https://t.co/RFPjjdlLb2
#marketing #marketingmeasures
marketingweek.com
Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.
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To get results from B2B storytelling, treat it as a strategic operation, not just a creative exercise. Here’s how to build a repeatable, scalable story process
contentmarketinginstitute.com
You need a system that scales to get the most from B2B storytelling. Try these four better practices to create repeatable content hits.
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AI overviews appear in more and more Google search results, but that doesn’t mean marketers need an entirely new SEO strategy. Learn how to adapt to this quickly changing search world https://t.co/QOnIjoLtLL
#AI #marketing
contentmarketinginstitute.com
As the power of Google’s AI overview search results grows, marketers should adapt, not throw out, their SEO strategies.
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Marketing budgets are under increased scrutiny according to this article, which suggests the geopolitical environment is the top source of risk https://t.co/hHrDrU7SXZ
#marketing #marketingnews
marketingweek.com
Marketers cite the geopolitical environment as the top source of risk to their business, according to new WFA research.
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It's great to hear of this new partnership aimed at addressing systemic inequalities impacting the creative workforce, including those in the marketing industry https://t.co/JSiHjgTK3n
#marketing #marketingnews
marketingweek.com
Common People is joining forces with education charity Working Options to deliver talks to children in socio-economic cold spots.
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