MARKETECH APAC
@MarketechAPAC
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MARKETECH APAC is a marketing-centric publication focusing on the Asia-Pacific region.
Philippines
Joined July 2020
Developed with Ogilvy China, Huawei Device’s new global campaign, “Now Is Yours”, marks the next evolution of its brand story and aims to strengthen its emotional connection with young consumers. #brandcampaign #marketing #global
https://t.co/eSCOmeo4QT
marketech-apac.com
Huawei Device has launched its new global brand campaign, “Now Is Yours”, marking the next evolution of its brand story and aiming to strengthen its emotional connection with young consumers.
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Havas Media Network Singapore strengthens its leadership lineup with two senior appointments, naming Jean Lee as managing director of Havas Media Singapore and Zoheb Gafoor as general manager–Digital, Southeast Asia. #appointment #leadership #singapore
https://t.co/Mo6mpBWZo9
marketech-apac.com
Havas Media Network Singapore appoints Jean Lee as Managing Director and Zoheb Gafoor as General Manager–Digital.
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.@GoogleCloud has introduced PanyaThAI, a new transformation program aimed at helping Thai organisations build and scale enterprise-grade agentic AI solutions. #agenticai #technology #thailand
marketech-apac.com
The company said the initiative aligns with the member organisations’ commitment to responsible AI adoption.
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.@CommBank framed the sponsorship with the Asian Football Confederation (AFC) as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game. #football #sportsmarketing #asiapacific
marketech-apac.com
The bank framed the sponsorship as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game.
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SW Network will now handle FILA’s digital presence and Foot Locker’s mainline creative strategy in India, aiming to strengthen engagement with style-conscious audiences and support the country’s growing athleisure market. #creativemandate #marketing #india
https://t.co/omK8XOv4wY
marketech-apac.com
SW Network has been appointed by Metro Brands Ltd to manage digital creative for FILA and mainline creative duties for Foot Locker in India, focusing on storytelling and audience engagement.
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The campaign for @boostmobile , done alongside WiredCo., uses distinctly Australian humour and slang to highlight what the company describes as its commitment to delivering strong mobile deals. #marketingcampaign #telco
marketech-apac.com
The agency said the campaign stems from cultural insights around the pressures facing Australians.
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The films, done alongside MBCS, are designed to showcase the imperfections and authenticity of daily family life, aligning with @umobile's U Family Plan. #marketingcampaign #telco #malaysia
marketech-apac.com
The campaign features five short films depicting a range of family scenarios, including a father shielding his child from the rain and siblings sharing emotional moments over ice cream.
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McDonald’s and Ogilvy Taiwan’s new breakfast campaign reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up in time for breakfast. #marketing #campaign #taiwan
https://t.co/FordKUa4nE
marketech-apac.com
McDonald’s has teamed up with Ogilvy Taiwan to launch a new breakfast campaign that reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up...
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Broadsign has acquired Place Exchange, a US-based independent out-of-home (OOH) supply-side platform, in a deal backed by a minority investment from Crestline Investors. #oohadvertising #advertising #acquisition
marketech-apac.com
The integration is expected to strengthen Broadsign’s global programmatic digital OOH offering, opening additional demand sources for Broadsign publishers and giving Place Exchange’s DSP partners...
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POP MART Thailand has unveiled its largest outdoor pop-up event globally with the launch of the “POP LAND Exclusive Festive Event in Thailand.” #marketexpansion #activation #thailand
https://t.co/2hl6y20YrD
marketech-apac.com
POP MART Thailand launches its largest global outdoor pop-up in Bangkok, transforming into a festive POP LAND wonderland.
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We explore how @Spotify in Indonesia, alongside Ambilhati, leveraged fan-first strategies in making Spotify Wrapped Live Indonesia 2024 a movement that is grounded in presence, recognition, and belonging. #fanengagement #entertainment #indonesia
marketech-apac.com
This case study discusses how Spotify in Indonesia leveraged fan-first strategies in making Spotify Wrapped Live Indonesia 2024 a movement that is grounded in presence, recognition, and belonging.
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Speaking on his move to Kantar Media, Mark Read stated that he is excited to join the company to bring 'greater clarity to the media ecosystem at a time when audience behaviour is changing more rapidly than ever'. #leadership #appointment #marketing
marketech-apac.com
The announcement comes after Kantar Media’s recent sale by Kantar Group and Bain Capital to H.I.G. Capital, a transaction completed in August.
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Coca-Cola’s latest Coke Studio release features artists from the Philippines, Australia, and New Zealand in a single cross-regional track developed through coordinated fan engagement and creative collaboration across three markets. #campaign #marketing
https://t.co/OZRIACPGlk
marketech-apac.com
Coca-Cola has released its largest cross-regional Coke Studio project, bringing together artists from the Philippines, Australia, and New Zealand for a collaborative track following months of...
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IG Markets is behind the bright green triangle installations across Singapore, offering instant prizes to anyone who pushes the button. #activation #marketing #singapore
https://t.co/0Z92XMit63
marketech-apac.com
IG Markets has launched its bright green triangle pop-up across Singapore, offering instant prizes, app sign-up rewards.
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GoTo Group has announced a major leadership change, nominating COO Hans Patuwo as the new CEO to succeed Patrick Walujo, who is stepping down after leading the company through a strategic turnaround. #leadership #marketing #indonesia
https://t.co/F4SbDt0ovv
marketech-apac.com
PT GoTo Gojek Tokopedia Tbk (GoTo Group) has announced a major leadership change, naming long-time executive and COO Hans Patuwo as its new CEO, succeeding Patrick Walujo, who is stepping down after...
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Atome Philippines and SEAOIL have teamed up to offer cardholders fuel discounts through pre-purchase via the PriceLOCQ app. #partnership #marketing #philippines
https://t.co/7jDxUUf457
marketech-apac.com
Atome Philippines has partnered with SEAOIL to allow cardholders to pre-purchase fuel and receive discounts, reflecting ongoing efforts to provide flexible payment options for everyday essentials.
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The new feature from @OpenAI's ChatGPT is meant to support more complex decision-making by asking clarifying questions, referencing information from quality online sources, and surfacing options for users to refine. #artificialintelligence #onlineshopping
marketech-apac.com
The feature is optimised for categories that require detailed comparison, such as electronics, beauty, home and garden, kitchen appliances, and sports and outdoor gear. For simpler questions—such as...
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Bidon, a veteran adtech executive with more than 20 years of global experience, will lead @weareogury's next stage of growth and oversee its worldwide operations. #adtech #leadership #appointment
marketech-apac.com
In his new role, Bidon will oversee Ogury’s strategy, business development, and operations across the Americas, EMEA, and APAC.
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McDonald’s Philippines’ latest Ride-Thru activation showcased the brand’s approach to accessibility in a campaign that gained strong traction on social media and reinforced its inclusive positioning. #activation #marketing #philippines
https://t.co/pFUpUiFikH
marketech-apac.com
McDonald’s highlighted the inclusivity of its Ride-Thru with a playful digital campaign featuring a variety of riders, from skateboards to mythical creatures, capturing widespread attention online.
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ANZ businesses value emotional connections with customers, immediate gratification at the point of sale, and flexible technology platforms that can adapt without constant recoding. #customerloyalty #industryinsights #anz
https://t.co/S4qq3Hbhgs
marketech-apac.com
These executives also believe the right technology partner is critical for making a meaningful difference in delighting customers and achieving business objectives.
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