Mark O'Sullivan
@MarkOSullivan94
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Building a Airbnb alternative called Caza de Casa
Ballymoney, Northern Ireland
Joined April 2009
In a world which has more and more AI content being authentic and building trust with the people by making content is a BIG differential. Share your journey. Build in public. Be real. There's no quicker way to build trust than being open and transparent about what you're
Building in public doesn't make sense. For most companies. Most of the time. Even indie ones. I guess it does if you're building for builders. But I don't think you should. Overcrowded. Winner-take-most. Incentive to grift (a bit). But if you're building for the other 99.9% of
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The day has come - we just launched the @affordihome Premium Edition. For the past 1.5 years, I've been curating properties for our free newsletter. But here's what frustrated me: 90% of the best deals I found never made it in. The off-market villas, hotels, B&Bs, working farms
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Sonder is shutting down It's never nice to see alternatives to Airbnb close down The industry needs MORE competition not less
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Próximamente 🇪🇸 This next update for Caza de Casa is going to be HUGE Some of our hosts who joined our waitlist only speak Spanish and so couldn't advertise their properties NOT ANYMORE
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🏡 ¡Caza de Casa ya casi llega en español! ¿Listo para encontrar tu próximo hogar? 💛 Entra a https://t.co/4yxyRc94Y3 y únete a la lista de espera. Sé de los primeros en probar la app. 🌎✨ Allí también puedes contarnos, ¿En qué lugar te gustaría ver una alternativa a Airbnb?
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Caza de Casa X Jetpac Jetpac are one of the leading eSIM providers in the world. Easy to setup. Fast speeds. Always connected. Are you travelling and need to stay connected? Use our code "CASA15" to get 15% off one of their eSIM plans.
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Caza de Casa X Jetpac Jetpac are one of the leading eSIM providers in the world. Easy to setup. Fast speeds. Always connected. Are you travelling and need to stay connected? Use our code "CASA15" to get 15% off one of their eSIM plans.
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FINALLY a proper social analytics platform is here. No more having a separate tab open to check the performance of each individual account. One place. All the KPIs.
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Here's the full article by @TheEconomist
https://t.co/TAnR9T0Vto
economist.com
Brian Chesky, its boss, wants to offer more than just a bed to sleep on
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In October 2025 Airbnb introduced a social feature that "allow users who meet through an Airbnb experience to stay in touch" Is this a sign of things to come? Will we see Airbnb move to become more of a social network in the future?
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The expansion into offering hotel stays suggests Airbnb is becoming more and more like Booking. Booking offer a loyalty program (Genius) to help retain customers. Is it only a matter of time before Airbnb offer something similar?
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Airbnb still have work to do when it comes to these additional offerings. "Viator, one competitor, offers ten times as many experiences in big cities such as London and New York." Charging a lot more than your competitors will only alienate existing users. "paid $44 for a
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What's the difference between Airbnb Experiences and Airbnb Services? Experiences: Outside your Airbnb (e.g. tour guide) Services: Inside your Airbnb (e.g. private chef)
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Airbnb Services was launched in May 2025. This is not the first time Airbnb entered a new market and expanded beyond vacation rentals. Airbnb Experiences launched November 2016 to take on Viator, GetYourGuide and TripAdvisor who offer similar activities and experiences.
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The core markets (USA, Australia, Britain, Canada & France) represents 50% of nights booked through the platform according to AirDNA. In recent years percent change in nights booked has been falling in these countries. To combat this Airbnb has boosted bookings outside of their
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How is Airbnb reacted to the growth slowdown? - Growing bookings in new countries (Brazil, India) - Entering new markets (services) - Expanding offerings (hotels) - Testing the water with new ideas (social features)
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What has caused the decrease in the rate of growth? - Uncertainty caused by President Donald Trump putting off tourists coming to the USA - Policy makers banning Airbnb or implementing heavy restrictions - Competition from other platforms (Booking, Expedia)
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"$86bn-worth of bookings made through the platform in the 12 months to June". A 10% increase vs the previous year. However the rate of growth has been decreasing and analysts predict more signs of slowdown in the Q3 2025 earnings report due on Nov 6.
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A couple days ago The Economist published an article leading with this question: "Has Airbnb reached its peak?" A thread 🧵
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