Mark Cavender
@MarkACavender
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Chasm Institute LLC. We help teams learn, apply, and implement best practices in high-tech marketing.
San Bruno, CA
Joined May 2010
Join my colleague @Tobias_Yergin and @hangwithhang for the "Happy Hour Roundtable: Crossing the Chasm Between Marketing & Sales" https://t.co/pzPtlXbByz
@Eventbrite
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Great working with my client @illusivenw Illusive Networks based in Tel Aviv and NYC. You guys rock!
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A view into the mind of the customer across the four phases of the Market Development Life Cycle. #CrossingTheChasm @geoffreyamoore
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Don't miss my colleague Paul Wiefels speaking at the Churchill Club Feb. 22.
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Last Friday I taught a #CrossingTheChasm workshop to the world...almost. Make that young professionals from Brazil, Spain, Taiwan, India, Italy, Japan, Turkey, China, UK, and Russia via @UCBerkeleyExt. They developed chasm-crossing strategies for drones, robots and 3D printing.
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Great insights from @geoffreyamoore about organizing for the 3 Horizons.
linkedin.com
One of the fun things about blogging and writing is that you get pinged from time to time with real-world challenges to your perfectly presented blog posts! Here is a recent exchange which helped me...
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Great working with the outstanding team from @gigamon. You guys are the best! Back row @hangwithhang @Dianarsh Preetham Gopalaswamy @Kim_DeCarlis @gmelville80 @anandarajagopal @pgriston Greg Mayfield Front row @MarkACavender @mobileOSguy
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Don't miss my colleague @ECKHARDT_Chasm speaking in Downtown Portland Wednesday Sept 27 from 11:30AM - 1:30PM.
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Don't miss my colleague @ECKHARDT_Chasm speaking in Downtown Portland Wednesday Sept 27 from 5:30 - 8:00 PM.
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Don't miss my colleague @ECKHARDT_Chasm speaking in Menlo Park, CA Thursday Sept 28th at 6:00PM.
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For #DisruptiveInnovations, before #CrossingTheChasm, you need to find your first visionary customers.
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Welcome Tobias Yergin, new Director - Strategy Services to Chasm Institute LLC. https://t.co/jNFNoy3IIB
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Executive Development: We Need Our Next Generation of General Managers Now!
linkedin.com
As technological innovation continues to disrupt industry after industry in waves of what Joseph Schumpeter taught us to call “creative destruction,” executive decision-making is being driven down in...
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