Mallory Hiser
@MalloryHiser
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Director of Branding and Creative Services, @athleteNIL | prev: Director of Creative Services, BGSU Athletics | BGSU ‘18
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Joined January 2018
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Life update!
So happy to share that I joined
@AthleteNIL
as Manager of Creative Services in September! Beyond excited for this new chapter and forever grateful for my time and experiences with
@BGSU_Athletics
🧡
#AyZiggy
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lots of people have reached out to ask how i've been doing these and since there's no room for gatekeeping in this industry; here's my really bad and really fast attempt at a tutorial
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I’ve never once brought this up on purpose. Ever.
Keep your art in perspective in Illustrator with this helpful perspective tutorial:
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knew as soon as I took this picture I had to use it on this graphic
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I've been struggling with burnout for months; too behind to get ahead & working too fast to be excited about what I'm creating.
So, enjoy my summarization of the process because I was excited about this snappy 'lil graphy & haven't felt that way in a while.
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everyone, meet my court.
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everyone, meet my center ice design.
Center ice will have a new look when the Falcons return to the Slate! 🏒 🚨
Season tickets are on sale now 🎟️:
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It's not always easy (actually- is it ever?) but I am so grateful for the life I have built for myself within this industry and the opportunities I would not have had otherwise.
Celebrate a woman in sports today, trust me, she deserves it.
#NGWSD
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'23 Baseball Branding - had a TON of fun with this one!
*full transparency: I started gameday the day before and finished the final score after the game had started. This time of year is hard, give yourself some grace.
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took me until my fifth season to figure out we should stop trying to do what everyone else is doing. absolutely cringing at these old designs :)
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So excited to share that I’ve been promoted to Director of Creative Services here for the Falcons. It’s an honor to work for my alma-mater, and I’m so thankful to
@jknavel
+
@TJeffBGSU
for working so hard to make my dream come true. So grateful for this opportunity and next step!
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Was finally able to get through everything I shot on Saturday's W over Marshall
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I broke a personal record by not designing the score graphics as I sat in the press box for game 1.
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the hardest sport to shoot is agility dogs, i will not be taking comments or questions at this time.
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“just jump over me i trust you”
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little late, but here are a few of my favorite shots from the first half of '22
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Outside looking in, you don’t know what this means to us.
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𝗖𝗢𝗡𝗘𝗡𝗧 𝗣𝗔𝗖𝗞𝗔𝗚𝗘 𝗡𝗦𝗗𝟮𝟮
This year's concept focused on driving BGSU's brand while laying the framework for each player's potential NIL branding. Veering from the typical orange look with the intention of the NSD Package standing out from the timeline.
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hockey senior night series ft. wonky typography and *mostly* my photography
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I felt creative this morning, for the first time in weeks.
It felt GOOD.
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Here’s to another year of being a woman in a male dominated industry. grateful for every challenge and opportunity but mostly for the coaches, players and coworkers around me 🧡 (oh and every time I’ve been trampled on the sideline)
#NationalGirlsAndWomenInSportsDay
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not me masking the bad lighting with a black and white preset. again.
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obsessed with this inspo board and not even realizing my work was on it
Graphic Designers,
Mondays Suck..
Thankfully it’s Wednesday though. So here is my morning inspiration board focusing on layering and texture. Consider the flows, picture inserts, and color contrasts.
W}40 Enjoy!
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Cringing at some of these less refined ones BUT progress is progress. If COVID-19 has brought me anything, it’s been some of my best designs.
Implied motion, energy in visual branding for
@BGathletics
.
@MalloryHiser
and team in Bowling Green.
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Been workin’ hard 🥲
FBS college football programs with the largest percent increases in social interactions generated in 2021 from 2020.
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Lovin’ my job a little extra today, and it’s cause of this team.
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*every college athletic department*
Every college football program needs to focus on one crucial aspect: building their brand.
It begins with investing in creative talent and compensating them appropriately.
These creatives are the storytellers behind your favorite team, playing a significant role in Saturday
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lots of photoshoots and lots of graphic design led to this day 😂 Happy NSD to all who celebrate
A Running back from Buckeye Country, Jaylen Jennings (
@JaylenJennings4
) totaled 2,800 rushing yards over the last two seasons, including 22 touchdowns as a junior.
#ToTheMoon
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I nearly forgot how to do cutouts — certainly forgot how to do shadows
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