Maël Roth
@MaelRoth
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🇪🇺 Co Founder of @wearetagtu | 🏀 fanatic 🤘 afficionado, half 🇫🇷, half 🇩🇪| GER 》 @MaelRothDE
Düsseldorf, Deutschland
Joined December 2011
I had a lot of fun discussing Customer Centric Content with Jennifer in this one @HubSpotDACH and very honored to have been a guest on the 🇩🇪 @HubSpot Podcast 🧡.
Was macht guten kundenorientierten Content aus?. #CustomerCentricity bedeutet, Kunden und Kundinnen ins Zentrum zu stellen. Doch wie genau macht man das? Das fragt #DigitalHelpdesk Host Jenny den Head of Marketing bei ELISE, @MaelRoth . 🔗
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RT @wearetagtu: “Employees understand the climate impact of long-haul flying and are willing to curb their travel. But they expect top mana….
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RT @wearetagtu: 8 out of 10 travellers find themselves wishing they had (been able to) invest a little more in planning their #businesstrip….
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This is the best 30 Mins you can spend if you're not sure if you should stick to remote/hybrid work as an organization. Great stuff 🧡 @searchbrat @kippbodnar
open.spotify.com
Marketing Against The Grain · Episode
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🥳 Very happy to share that we've raised 14.5 Mio € in our Series A in a round led by renowned investor @sparkcapital (Twitter, Slack, Discord to name a few portfolio companies) and participation from @CherryVentures @UVC_Partners BMW i Ventures + @VentureStars! 🚀
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RT @MaxCRoser: More and more countries achieve to decouple economic growth from CO₂ emissions. Just made this new chart that shows the ev….
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As a manager, your job is NOT to know everything. As a manager, your job is NOT to know everything. As a manager, your job is NOT to know everything. As a manager, your job is NOT to know everything. As a manager. .
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#Marketing is changing. for the better. I share most of @dougkessler's thoughts in this post: we have everything we need to make marketing more honest, more targeted, less sleazy and less "noisy". #b2bmarketing #b2bsales.
velocitypartners.com
The biggest change in B2B marketing is invisible: it's a new marketing mindset that comes from two entirely new forces. And it changes everything. The biggest change in B2B marketing is invisible:...
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“"The dirty little secret of in-person events is you're all competing for the biggest number — but the bigger the numb…”
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RT @filipacanelas: I've gathered 49 insights from the top 49 content marketers, a list published by @BuzzSumo. There is value for everyon….
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RT @wearetagtu: Business travel won't be sustainable unless companies take action via @wef.
weforum.org
Employee travel is one of the greatest contributors to carbon emissions, yet research shows most companies aren’t taking real action to make it any greener.
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Some people love it, some people hate it. But remote work is here to stay. If you ask me, that's a good thing.
corporate-rebels.com
Global Workplace Analytics published a comprehensive report on the benefits to employers, employees, the environment, and society. The findings are…
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I need to say this: has @salesforce @Pardot fired all UX designers years ago? A quick linkedin search for "UX Design" and pardot has not returned any results. That would explain so much. 🤬.
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Going forward more than ever, cross- and omnichannel orchestration is more important than ever. Why Brands Need Customer Journey Orchestration
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