Logan Robison ⚡️
@LoganARobison
Followers
4,878
Following
763
Media
173
Statuses
4,509
Running an Airbnb cleaning business and loving it. Follow to learn how to start a profitable service business and leave your day job.
Cleaning biz details in link
Joined July 2019
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Last Seen Profiles
Received a bill from the hospital after the birth of our 2nd kid: $4,000
I asked for an itemized statement and found several things that didn’t apply, so I called them out on it
Just received an updated bill: $2,000
Not sure how some of this stuff is legal…
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8K
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I dated a girl in high school for 3 months before learning her dad owned a private jet and a 9-figure business
They lived in a normal house, drove normal cars, and were 100% down to earth
This is the ultimate goal
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I dated a girl in high school for 3 months before learning her dad owned a private jet and a business worth +$100M
They lived in a normal house, drove normal cars, and were 100% down to earth
This is the ultimate goal
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Check out the new 360,000 sq ft Walmart fitness center in Bentonville, AR for employees and families only
Individuals: $24/mo
Families: $42/mo
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Big news everyone: I have officially handed in my resignation
Time to turn my side hustle into my main hustle 🥳
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If there was an SUV with minivan doors, it would seriously crush it.
Minivans are so functional but too many dads can’t get over the hit to their ego.
I am one of those dads
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I have finally discovered how HVAC companies do so well
Got our system serviced this morning. The tech recommended replacing the capacitor. Would cost $295 for parts and labor
I found the exact part for $15 on Amazon and it took him roughly 10 seconds of labor
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If I were starting a new service business today, I would do this 1-minute Google Maps trick to find out exactly what cities and what industries to target:
1. Search any service business in XYZ city on Google Maps. For the video below I chose "plumbing companies in San Antonio,
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Despite what people on Twitter say, it is really hard to
be an excellent W-2 employee
grow a side business
be a present husband and father
be physically fit
fulfill other obligations (church, volunteer commitments, etc.)
If anyone has found the perfect balance, please advise
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Yesterday was day 1 of full-time entrepreneurship.
Here's how I got here and how you can replicate the process if you are looking to quit some day:
- August 2019: Started full-time at Walmart HQ in finance (analyst)
- February 2020: Started a photo booth business for some
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Someone just offered to sell me their Airbnb cleaning business for $138K
It's owned by a solo cleaner (no employees and 1 occasional contractor). The business normally does $4K a month but last month it did $8K.
So since it's clearly not worth $138K, what's it worth?
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Today, our cleaning company is going to do $713 in revenue for 3 cleans. Our biggest day yet.
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You can identify the average income and age of specific neighborhoods by using a free tool from USPS (Every Door Direct Mail)
Here's how it works:
1. Go to
2. Type in the zip code or city/state you want to research and hover over various mail routes to
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The worst part of entrepreneurship is the endless switching between different Gmail accounts
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There are some luxuries out there that are kind of no-brainers.
Here’s one:
TSA Pre-Check
- $85, good for 5 years, and covers your kids too
What else you got?
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For 6 months at my job, I sat near a VP named Ron
We are graduates of the same school, go to the same church, and have interacted several times
To this day he does not know my name
So far he's called me buddy, chief, BYU-guy, and big sauce
Don't be like Ron
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There are so many ways to get customers for your service business
- Facebook groups
- Nextdoor app
- Yelp ads
- Yard signs
- Door hangers
- Google LSA
- Google search ads
- Direct mailers
- Cold calling (real estate agents, property managers)
- Cold visits
- Facebook ads
-
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I have a customer that I would very much like to fire.
Should I:
A) Raise prices knowing she’ll probably fire us
B) Just tell her “it’s not a good fit” and move on
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Why is there not a health insurance company focused on entrepreneurs?
Just like what
@mercury
did in banking
If there is, send it my way
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True story: I had a garage door repair company come to my house ~2 years ago. When I went to pay, the tech said they only accepted cash or check. I had neither (because I'm a young millennial)
So I took the invoice and ordered checks from my bank. By the time the checks were
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Well, it was only a matter of time
Finished a $400 job today and guess what, card DECLINED
Tried calling the customer multiple times and calls aren't going through (what are the odds?)
Pro tip: set up automatic card holds to ensure funds before sending cleaners
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Had a breakthrough moment last week
Raised my minimum booking to $150
Most cleaners won’t get out of bed for less than $75 and I’m sick of not making 50% margin
Guess what, told the customer the new price was $150 and they said
“Sounds good. Thank you”
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I spent 90 minutes getting my website torn apart by an SEO expert
Here are the 5 dead-simple tasks you need to do today if you own a local service business
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@meetmikehiggins
On my mission I got spit on, doors slammed in my face, cussed out, threatened, you name it.
Made me a stronger, more resilient person with the ability to withstand rejection over and over again.
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Making $100k/yr profit (25%) with a cleaning business broken down:
- $33.3k revenue per month
- That is $1,075/day
- Which is 5 customers @ $215/ea
- Which is 10 Google LSA leads/day at 50% conversion
Everything gets easier when you break it down into small, actionable pieces
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Extremely bullish on partnering with Airbnb owners
Since yesterday, we’ve scheduled 9 Airbnb cleanings for January at a total of $1,205
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Tomorrow is my last day at
@Walmart
. What an incredible 4.5 years it has been. Onto the next adventure!
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Being married to a supportive wife is a game changer and one of the biggest advantages
When I have questions about my business, I don’t go first to the experts. Instead, I ask my wife for an initial opinion
She can see things I can’t and has been right way more often than wrong
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Just closed a new cleaning client that will bring in $48k this year with one cold email
What a ride
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Just sent over the Due Diligence checklist to the target company.
Here's is what we sent if interested!
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I’ve never used an “exploding offer” but I should have last night.
Yesterday at 5pm, I get a call from a frantic property manager. “We have a guest checking in tomorrow. Our other cleaners bailed. Can you clean tonight or tomorrow morning?”
Me: “Let me connect with my team and
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Yesterday we launched the first-ever Pet Services center at Walmart
Building a new business to increase access to affordable pet care has been my sole focus for the past 18 months
Incredible to finally launch it
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Baby
#2
was born this week
Incredibly grateful for modern medicine, paid paternity leave, and a business that keeps on running when I need some time off
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@dennishegstad
The people who try and look rich before they actually are have a tough road ahead
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I am very quickly learning that in a service business, the first one to answer the phone gets the job
Probably 5 people have called and I’ve been slow to get back to them. When I call back they say they’ve found someone else
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@NWischoff
We need to talk about where you were eating in Italy then... lived there for 2 years and am sorely disappointed you weren't amazed by the food
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When I tell people that I quit my cushy corporate job to run a cleaning business, I get blank stares and can feel the judging.
I hope it’s clear that the cleaning business is not my end goal. But it’s a great jumping off point to get me where I ultimately want to be.
You
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If you use
@OpenPhone
, you need to be using the auto-reply feature
If we miss a call or someone reaches out to us outside of our business hours, we send them an automatic text
This is a huge unlock if you believe in boundaries or are working a 9-5 and can't always answer the
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I'm prepared to get a lot of🔥on this opinion but I'd like to say it:
I used to be in camp ETA (entrepreneurship through acquisition) but now I'm convinced it's a pretty bad idea for the majority of people searching unless you meet one of the following three criteria:
1. You
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I spent a ton of time determining the perfect cleaning checklist for my company
Sharing it here so y'all don't have to do the same
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Just finished 6 weeks of paternity leave from my W-2. I spent most of my days working on the cleaning business
And I regret it, big time
A few thoughts below. But first:
“No worldly success can compensate for failure in the home”
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Two months ago we received a cleaner application. We did the typical screening and everything was looking perfect.
We told her that we would do a background check and get back to her. She immediately let us know that it would not come back clean. Four years prior she had been
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In the past week, we received an influx of quote requests from Airbnb owners in our town. We're not doing any marketing so the sharp increase was a little confusing.
Each Airbnb owner said the same thing "Our current cleaner is retiring and she recommended you." I had no idea
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My first full month in the cleaning business we did $1,500
Last week alone we did $2,800
Compounding is real and powerful. Keep doing the small and simple stuff “blocking and tackling” and your business will grow
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My big prediction for 2024:
@Airbnb
will get rid of cleaning fees. Completely.
Here's the sauce:
Guests hate cleaning fees. With a passion, right? Just like a crappy gym membership, people hate additional fees.
(This is all coming from the owner of an Airbnb cleaning company
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@theownerop
woah woah woah pump the brakes my friend. There's a lot to consider here
- Do you have a viable business?
- Do you have enough savings?
- What's your plan B if this fails?
- Is your spouse on board?
Speaking all this from experience. I like to see people replace +60% of their
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Hi all,
If you are following me but have no idea who I am, I thought I'd take a moment to introduce myself
My name is Logan Robison, I grew up in Michigan (Go Green), graduated from BYU in 2019, and now live in Arkansas working for a very, very large retailer
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Some unconventional advice - hire a VA before you’re ready for one
I hired when I was only doing $2k - $3k in monthly revenue. Do it early when you’re still defining the processes and standards.
It will force you to think of your company as a business and not a hobby
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Well, it’s been 10 months since I started the cleaning business and had to step in today and do my first cleaning
It was for a new Airbnb client we just brought on and our cleaners were still sick
Honestly wish I had gone out cleaning before this. It was incredibly insightful
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Requiring photos before assigning a cleaner to a job has significantly improved cleaner AND customer satisfaction
Instead of blindsiding the cleaners, they go in with eyes wide open and do a better job
Would recommend implementing this asap
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The text I got at 4:50AM was from a property manager with 21 Airbnbs
She’s looking for a new cleaning company to do turnovers for all of them
Going out after work today with my head cleaner to win the contract
(Includes 12 tiny homes, a $4M home, and several lake houses)
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Being able to pay yourself from a business you started from scratch is pretty surreal and has got to be one of the most empowering things I’ve ever felt
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In full transparency, I could not have a cleaning business without a VA
I work a pretty intense full-time job and can’t work on the business during the day.
My VA takes care of everything. It’s amazing.
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@ToddLlewellyn
Yep. Not buying anything but those contracts. When she said $138K, it was laughable
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This subtle sentence made a big difference when reviewing VAs to hire
In a mock customer interaction
One VA said this:
"Let us know if you're interested in booking"
The one I hired said this:
"We have availability on Monday at 2pm. Can we reserve that spot for you?"
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Here’s what my VA did for me on day 1
- Answered customer calls
- Rescheduled a booking
- Had cleaners update their availability in BK
- Reviewed resumes
- Did initial phone screens for cleaners
- Called references
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May 2019
This is a picture of me, my wife, parents, and sister collecting our first rent check from the 5-plex we had just purchased. This was my first time I made money doing anything entrepreneurial
When we bought the 5-plex, it was in pretty bad shape. Needed a new roof, had
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This month we’re crossing $11K for the first time since launch 8 months ago
Which is pretty crazy for someone who has a demanding full-time job, 2 kids, and a whole bunch of other stuff going on
Take it one day and a time and just keep showing up. That’s it. That’s the secret
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One of my best cleaners has recently distanced herself from our company. She started accepting fewer jobs, stopped responding to texts, cancelling last minute, etc. I took her out to lunch today to figure out what was going on and how I could win her back.
January and February
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Anecdotally, it sounds like concerns about health insurance is one of the biggest reasons people are afraid to leave their W-2s and go all in on their side business
To the folks who have made the jump, what’s your solution for health insurance?
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Today I tried something new
I called the admins of FB groups in my area
I wanted to learn what they value before I post anything about my cleaning biz in their groups
The last thing I want is to spam the group and make the admins mad
And it worked
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Do you know why customers pay more to choose your business over a less expensive option?
Yesterday, a customer let us know why after we disappointed her.
A cleaner was having car issues and couldn’t make the cleaning. We tried haphazardly to find a replacement last minute but
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Today our VA booked two jobs for a total of $436
Feeling like a proud father
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Trigger warning for LDS folks
Last year a member of our ward asked the Elders Quorum to help move his family. It took 7 hours to get all his stuff loaded and over to the new house (which by the way was massive).
Nothing was packed and his teenage children didn't lift a finger.
Neighbor asked me if I would help him move a treadmill.
I said no.
I do not help friends pick up heavy things.
It isn’t worth getting laid up because somebody is too cheap to hire movers.
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We're trying out a new incentive structure for new cleaners. 5% bonus for
1. On-time arrival
2. Completion of checklist
3. Uploading before and after photos
+ $25 bonus for 5-star reviews that mention our cleaner's name
Thanks
@DanKats23
for inspiring this
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What is your response when a potential customer says your price is too high?
Try throwing in additional services with a high perceived value instead of lowering the price.
Giving discounts makes your business a commodity and it certainly shouldn’t be
Thanks
@AlexHormozi
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How to prevent this with Booking Koala
Settings > General > Store Options > General > Put Credit Card on Hold
You're welcome
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If I were starting a cleaning business today and wanted to get to revenue as quickly as possible without spending any money, here is what I would do:
1. Get a free phone number from Google Voice
2. Use LinkedIn to search for cleaners in your area that work for national brands
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So you want to start a service business?
A customer just called and said our cleaner ate their Valentine’s Day candy
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Best phone service for a VA in the Philippines?
Google voice won’t work and everything else seems to be pretty expensive
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Do you have a family, a W-2 job, and a side business?
Then you need to focus on blocking your time.
Here’s what I do:
7:30-8:00 Plan for day
8:00-12:00 W-2 job
12:00-1:00 Use lunch for side biz
1:00-5:30 W-2 job
5:30 - 8:00 Family time
8:00-9:30 Side biz
I’m usually
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Starting TODAY!
Over the next 6 weeks me and some buddies are attempting to turn $1k into $30k through SMBs and side hustles
This is an entrepreneurial sprint
If successful, we’ll prove that anyone with $1k and a W-2 can change their life through entrepreneurship
Stay tuned!
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My wife doesn’t care how much money I make, how many Twitter followers I have, or even how often I go to the gym
Turns out, all she wants is my time, attention, and devotion
Our wives often have a healthier outlook and perspective on life. We should follow their lead
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When they ask you how it feels to work a full-time W-2, run a side business, and try to be a good husband and father.
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Since hiring a manager for our cleaning company, the amount of stress I feel on a daily basis has tanked
She gives us a dedicated 25 hrs per week, is double checking all VA’s work, doing quality control, and is the permanent backup cleaner when needed
Highly recommend
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Okay, judging by the comments, I worded this incorrectly
$10k/mo (after taxes) needed just to cover his bills. Clearly that salary does not buy you a “lavish” lifestyle. Thought that was obvious but here we are
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Here's how I interview cleaners in a 9-step, no BS process
1. Job posting on Indeed with only 1 requirement:
"Do you have current cleaning customers?"
2. If they say yes and look interesting, I message them my calendly link for a 15-minute video call. It's 100% on them to
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My brothers in the cleaning space: can we make a pact to never talk about revenue without also sharing profit?
Why do I ask this? Posting revenue numbers without sharing profit ($ or %) is misleading and is a vanity metric. Having a service business with tons of revenue and no
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Here are 5 times the cleaning business sucked this week and 5 times it crushed (just keeping it real)
Sucked
1. Customer asks to reschedule to Friday and then cancels day of because she’s sick
2. Cleaner messages and asks for more hours or she needs to quit
3. VA calls customer
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It’s crazy to look at where you started and see the compounding
Number of bookings for our cleaning business since launch:
Oct: 3
Nov: 6
Dec: 12
Jan: 21
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Excited for March
$5.5k booked already with 60% as recurring cleans
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I'm a fan of starting a home service business while working full time
- Low start up costs
- Can outsource most if not all jobs
- Cash flow from day 1
- Few (sophisticated) competitors
- Clear and easy playbook
W-2 income provides a bit of security while testing the waters
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Hack to find great cleaners:
Join STR FB groups & ask hosts if they have a cleaner they trust
Many won't respond, but some will
I now have 6 new cleaners on my “call if in a pinch” list
Want to verify cleanliness? Ask to see Airbnb listing and look at cleanliness rating
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This past week was a great one
$1.5k in revenue
2 new cleaners
VA booked 4 cleanings
2 new 5-⭐️ reviews
Feels like we have really good momentum right now
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@signthefronts
This is a huge bummer. I had a professor say that he loaned his brother in law $100k.
It’s been 8 years and his brother in law acts like it never happened
Moral of the story: don’t loan money, give it as a gift. You’ll likely never see it again
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@isaacfrench_
There's another lesson here. Often, business owners get so busy 'doing' business that they don't take the time to sit and think strategically. Way to go
@isaacfrench_
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@Lifeinvestmoney
No way dude. I want the box-i-ness of a Yukon with the convenience of the minivan doors.
Minivans are too low to the ground and have curved edges. Very different and you can't convince me otherwise 😅
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How we compensate our cleaners and operations manager
Operations manager:
- $20/hr for 25 hours a week
- 50% of the cleaning price (~$25/hr)
Cleaners:
- 50% of the cleaning price (~$25/hr)
- $100 bonus for new customer referrals
$25 bonus if a 5-star review mentions their name
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Well this is exciting - cold called a property with 17 Airbnbs last week
Went onsite to give a quote. They emailed today saying they'd like to move forward
I don't know guys... pretty optimistic about cold calling
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Do y’all file your own taxes or hire a professional?
I’m kind of over paying $500 for someone to just click submit for me.
Would love a recommendation for an accountant that consults and helps strategize.
Have a few rental properties + my W-2 + my cleaning biz
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