LiftLab
@LiftLabInc
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Liftlab is the leading provider of science-driven software to optimize marketing spend and predict revenue for optimal spend levels.
San Francisco
Joined April 2019
Stepping out with a revisit on marketing measurement and analytics.
liftlab.com
Predictive marketing analytics is at the core of LiftLab’s solutions. Learn how our approach uses data-driven insights and experimentation to enhance marketing effectiveness.
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As we wrap up a summer that saw us transition from abnormal to the new normal, we wanted to share our top 10 key learnings over the last several months. #performancemanagement .
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What's Your 2020 Digital Media Learning Agenda?
liftlab.com
Struggling with paid media performance? You're not alone. Learn how to build a digital media learning agenda that answers key questions and drives success.
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Excited to be a part of the @mathcapitalvc portfolio!.
We've updated our portfolio page with our latest (public) investments: @iris_tv, @ShotzrApp, @instreamatic, @LiftLabInc and Distributed Media Lab. It's been a busy summer!
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Excited to share this news and have @twang (@CowboyVC), @atShruti (@arrayvc), @JoeZawadzki (@mediamath), @tommychavez, @scoggc, and @levitmc join our vision to make media experimentation easy for marketers. #Experiment #Measure #Grow .
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In Performance Marketing the average is the enemy. More data is always better, particularly if we can look beyond the average.
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While the latest Chrome updates do not spell the hammer-blow to ad tech that was initially feared, it does signal to the industry that a more consumer-friendly approach to tracking, targeting and identity are necessary.
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Experiment or perish is the mantra from @amazon. At @LiftLabInc, we couldn't agree more.
cnbc.com
Here's Amazon's full annual shareholder letter published by CEO Jeff Bezos on Thursday.
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