Lexicon Branding
@LexiconBranding
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Lexicon has spent the past three decades creating memorable brand names with market impact. Our work: Dasani, Swiffer, Sonos, Impossible Foods, and Pentium.
Sausalito, CA
Joined May 2010
RT @lennysan: A great product name should make you uncomfortable. Key insight from the team who came up with the names Windsurf, Vercel, B….
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RT @lennysan: "That's just a dumb idea.". David Placek and his team named Vercel, Windsurf, BlackBerry, Sonos, Swiffer, Febreze, Pentium, P….
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RT @lennysan: The story behind the name "Sonos". "They were stuck on being in the 'entertainment' business. When we presented Sonos, it was….
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RT @lennysan: A simple framework you can use with your team to help you find the right name for your product—from the man who named Azure,….
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RT @rakesh_goyal: Get personalized branding tips from the man who named Vercel, Windsurf, Azure, Lucid, and. of course, yours truly, Vel….
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RT @lennysan: Pentium. Powerbook. Azure. Vercel. CapCut. BlackBerry. Sonos. Swiffer. Febreze. Impossible Burger. Subaru Outback. One compa….
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.@BluetoothSIG recently launched Auracast - a game changing bluetooth technology capability. @LexiconBranding worked with the Bluetooth team to develop the name Auracast, which signals its ability to create a “distinctive atmosphere.". #branding #audio.
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Congratulations to @the_lunarenergy on emerging from stealth mode and reaching $300 million in funding. Lunar's brand name, created by Lexicon, is representative of Lexicon's commitment to working with game-changing brands in the clean energy sector.
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.@NuonFinance, the first decentralized flatcoin, has officially launched on the @lagunadefiblockchain! @LexiconBranding has named a variety of products and companies in the cryptocurrency space and we’re thrilled to have named this new crypto innovation!. #branding #marketing.
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Throughout @LexiconBranding's 40 years of experience in brand naming, we’ve seen corporate name changes play key roles in elevating companies to new heights of value and success. But timing is absolutely critical. Read more below!. #branding #marketing.
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Congrats to @Merative on a successful launch! @LexiconBranding created the name Merative from the latin word merus, meaning pure, to help tell the story that this revolutionary company is transforming the healthcare industry with crystal clear insights.
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.@LexiconBranding is proud to have worked with Flatworks in creating the #brand name behind a new, eco-friendly #wine bottle saving millions in glass and fuel, while also reducing CO2 Emissions by 50%. #alcohol #climatechange.
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Congrats Rhyme on the successful #rebrand! Great working w/@FocusLabLLC to create a new brand name for @PriorAuthNow reflecting its mission to fix #healthcare. The name “Rhyme” supports bringing payers and providers in sync to create better outcomes.
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We love to see one of our names breaking new ground. In its largest new market launch in iGaming to date, @LightNWonder released its industry-leading #entertainment platform with thousands of games and a range of responsible gambling tools. #gaming.
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.@CollinsAero will be using the .@intel ATOM processor in its Perigon computer, making it the first certified aviation solution to use ATOM. Lexicon created the name ATOM to connote the smaller, light weight form with serious power. #branding #tech.
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.@saasoptics & @Chargify rebrands to @WeAreMaxio! Lexicon worked closely with this team to coin a new word-Maxio-from maximize “to make as large or great as possible” emphasizing the organization’s drive to empower their customers for growth and scale.
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.@Highnote & @getGoDoCash take action to make banking easy & affordable for millions of Americans living paycheck to paycheck, a $1.2bil market. @LexiconBranding developed the name Highnote to be distinct yet unexpected in #fintech, perfect for this positive & ambitious company.
🎉⚡️⚡️We are thrilled to share that the GoDo Card—powered by Highnote’s modern card issuance platform—will break barriers in access to financial services for workers who need them most. A big shout out to #HighnoteBuilders and the .@getGoDoCash. Team! ⭐👉🏾
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.@bearingpoint joins forces with @SAPAnalytics to work on carbon and environmental footprint solutions. @LexiconBranding developed the name by pairing the reliability of bearing with the analytic power of point to convey reliability and trustworthiness.
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#BlackBerry is a fascinating case study in #brand name endurance. After a major pivot, @BlackBerry has become indispensable in #cybersecurity and secure #embedded systems. @LexiconBranding is proud to have given this company its ubiquitous name.
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David Placek, Founder & President of @LexiconBranding shares significant branding opportunities in Mobility as a Service (MaaS) and Transportation as a Service (Taas). #branding #brandingstrategy #taas #transportation #mobility #electricvehicles.
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