@LauriDonahue
They're ignoring them because the decision makers are all in their 20s and 30s and can't imagine a time when they will be in their 50s and 60s. It's short sighted to ignore an enormous sector of the viewing public like this. They don't call us boomers for nothing.
@LauriDonahue
Same for music industry. Boomers have all that fun money and are more likely to buy music...but crickets from producers. Lots of geriatric concert tours tho. Why don't the elders from the golden age write new stuff? Lost the touch? Too rich from selling out, nothing to say?