The best kept secret in podcast marketing.
Make a better a podcast.
Here are 52 ways to improve your podcast:
1. Tighten up your intro.
2. Shorten your outro.
3. Write a catchier episode title
4. Figure out how close to your microphone you should be.
5. Don’t record facing a
Dear Podcaster,
Having 10 listeners doesn’t make you a failure. It means you’ve found the front row of your audience. Now you figure out how to to fill the next row.
Keep getting it wrong.
Until you get it right.
Every podcaster EVER was excited to cross 100 downloads.
Just because other people have bigger goals doesn’t diminish your achievements.
Celebrate every milestone.
Podcasters!
Share your latest episode in the comment below.
Then like someone else's podcast that you're going to listen to.
Let's share some love for the weekend ❤️
Podcasters!
What have you published this week?
Let's start off the listening train by sharing your show below, then liking and listening to someone else's on the list!
Bad podcasting
- Inside jokes that exclude the listener
- Excessive talking over each other
- too quiet to hear in the car
Good podcasting
- Clear value stated at the beginning "We do X for Y people"
- References to listener interactions
- Balanced audio across the hosts
For podcasters promoting episodes here on X.
Try putting the link in the comment or your bio instead.
X doesn't like people leaving the platform so it suppresses posts with links in it.
Try next episode and see how it affects impressions on X and your downloads
The journey of a new listener:
1. Finds show
2. Reads ep. titles
3. Reads ep. descriptions
4. Listens to podcast intro
5. Gets hooked and becomes a fan
6. Tells friends and sends new listener back to step 1
That's how a podcast grows.
Best microphones for podcasting
- You can use any microphone
- You can use any microphone
- You can use any microphone
- You can use any microphone
You don't need to spend $$$$ on a microphone. Just pick one and get recording. You can always upgrade it later
Podcasters. Even with no marketing budget, you can still:
- Tell your friends
- Host trailer swaps
- Be a podcast guest
- Optimise your profile
- Support other indie podcasters
The barrier to entry has never been lower.
And tiny steps compound over time
3 things that don't matter as an indie podcaster:
- Industry news
- Podcast charts
- Podcast awards
You can build a great podcast without ever thinking about these
If you're a podcaster, stop avoiding marketing
Do these 5 things:
• DM other podcasters
• DM a local Facebook group
• List 5 improvements for your show
• List 5 Twitter accounts to interact with
• 3x your promotion tweets
Podcasting requires MARKETING, not just publishing
Apple and Spotify are the two biggest podcast listening apps.
But you need to be available everywhere.
Check your podcast can be found on these 5 apps:
1. Castbox
2. Podcast Addict
3. Overcast
4. Pocket Casts
5. Amazon Music
The biggest mistake I made as an Indie Podcaster
Treating my podcast like a secret.
I was too nervous and embarrassed to ever bring it up
Instead, tell:
•Friends
•Baristas
•Co-workers
•Uber drivers
•People at events
Tell everyone.
Act like your podcasts biggest fan
Podcast Myth Busting:
"People only make video podcasts these days"
According to
@Backlinko
, only 17% of podcasts are produced in audio and video.
If you want to do a video, great. But you certainly don't have to.
Podcasting isn't overcrowded. Not even close.
According to
@thepodcasthost
there are currently 455,938 active podcasts.
Meanwhile, there are currently 600 million blogs and 112 million active YouTube channels.
There's a long way to go yet.
Biggest mistakes I made when I started podcasting
•Not engaging
•Not helping others
•Not creating relationships
•Not listening to other indie pods
•Not connecting with early listeners
What you give is what you get.
Don’t look at other podcasters as competition.
According to Buzzsprout, listeners tune in to 8 different podcasts every week on average.
That means the more people who listen to podcasts like yours, the more listeners there are who might love your show.
Every podcaster starts at zero:
• Zero listeners
• Zero episodes
• Zero audience
• Zero followers
• Zero downloads
You have to start by connecting with one listener.
Then compound effect always comes after the connection effect.
You know you're an indie podcaster when...
- You have to edit out traffic sounds
- You clear the kitchen table to record
- You start speaking without hitting go
- Your friends are sick of you telling them about your podcast
- You are a passionate, creative, and awesome human
Dear podcasters.
You don't need to have a niche. But you need to have one person in mind who would be excited to listen to every one of your episodes.
Make everything you do for that one person.
5 things podcasting will teach you:
- The confidence to say “I built this, check it out”
- How to have better conversations
- How to ask great questions
- How to present your ideas
- How to market
What did I miss?
If I had never started podcasting, I wouldn’t have:
- Traveled across Scotland
- Met some of the most creative and inspiring people I know
- Created my most passionate project to date
- Started a new business that keeps me excited to work
Start today—you won’t regret it.
7 biggest benefits of podcasting:
- Connecting with incredible people
- Brightening someone's day
- Become more interesting
- Articulate your thinking
- Mastering conversation
- Sharing your ideas
- Attracting clients
I built a podcast without:
1) Releasing every week
2) Spending money on ads
3) Already having an audience
4) Choosing a “popular niche”
5) Becoming a sound engineer
You just gotta go deep on quality.
Then, find the people who will love it.
Many times.
99% of podcast profiles I see don't clearly show me:
- What you do
- What makes you stand out
- Why I should listen
Too much for existing listeners.
Not enough for new listeners.
How to Turn Your Podcast Into a Growth Machine:
1. Decide who it's for
2. Identity your unique value
3. Write clear titles, and and description
4. Hook new listeners with a clear introduction
5. Ask for specific actions that will grow your show
Focus on quality and repeat.
Social media is a marketing funnel
This means not every follower will listen to your podcast
That’s normal
Keep sharing, and be grateful to those that do listen
The more you practice, the more succinct your podcasting gets.
- You drop clutch words,
- You stick to the matter at hand
- You realise that not every word you say has to be in the final episode
Keep practicing. You can only get better.
My podcast Generally Spooky History crossed 100,000 downloads in 28 months after releasing 71 episodes.
Here are the 5 biggest lessons I learned:
[Thread]
Most people think successful podcasting is about reaching 100,000 people
It’s not.
It’s about pleasing 1000 people and letting the other 99,000 feel left out.