KevinSimo
@KevinSimo123
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CEO at adMixt, a tech enabled growth agency. Former CEO @ Metric Digital (acquired). The growth agency for Vuori, Marine Layer, Canada Goose, SoulCycle, & more
San Diego
Joined April 2011
People asked for the tweaks and they were dramatically lower the ROAS target and switched to auto bid.
Value based bidding wasn’t scaling but we tweaked some things and NCAC is beating the account average while AOV is double the average in that campaign. Try it if you’re not already doing it.
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Value based bidding wasn’t scaling but we tweaked some things and NCAC is beating the account average while AOV is double the average in that campaign. Try it if you’re not already doing it.
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As a former New Yorker with a lot of friends there, disagree with some of his positions but stoked someone won more votes than a politician who should be in hospice. More of this please.
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What product should your brand make next and how should you market it?. Last week, a single static product ad drove $35,258 in revenue across 222 SKUs on just $11,383 in spend (and counting). 📦 54.2% of sales went to the SKU in the ad. 🧲 The other half? To similar SKUs with
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Shout out to the real heroes* of the business world. *people whose dad worked in real estate and chose not to go work for him.
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One of our clients is in the fantasy sports space and the nba goes to game 7… nice. One of our retail brands gets endorsed by Kylie Jenner today… double nice.
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RT @modernretail: Over the past month, Meta has gone into overdrive with a flurry of new tech and advertising announcements designed to kee….
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Uh oh @SeanEcom. SlimMint advertising on NFL network via Hulu. Time to start a wallet streaming war.
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adMixt turned 13 years old yesterday, which is a huge accomplishment for any business. I'm glad I get to work here and keep learning new stuff every day.
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This is a good summary. I’d add use of custom events, catalog software and how you run it matters way more, use of value based bidding / bid modifiers, and ad level assisted conversion tracking. Weird bonus thing we do is track which ad IDs drive which SKU sales, but I don’t.
Meta’s AI can't read your mind or your margins. Are your ad campaigns accidentally prioritizing low-value products?. Meta's AI is smart, but it doesn't understand your margins, lifetime value, or broader business goals. While consolidating your campaigns and letting Meta
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Fun fact, I have negative influencers. People who talk about things and that means it’s jumped the shark.
Who are your influencers?. The twitter accounts, podcasters, YouTubers, instagrammers, and writers you regularly listen to. Ok now next question: what are they trying to influence you to do?. What are they trying to convince you of?.
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Shipped a new tool where you can search by brand to see who they run partnership ads with. Here's some random wallet company. When you click the creator, gives you all their stats through the Creator API, including other brands they've partnered with. This is free btw.
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Geek Out is great if you’ve never been. 1st time I publicly talked about how running an agency put me in the ER.
@KevinSimo123 That was too long might need you back in September.
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@iamshackelford when you invited me to Geek Out in San Diego and Miami this was the main topic of conversation and my response.
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The book I’ve recommended to most agency owners is Rocket Fuel Now to help solve this issue. It was recommended to me by the CEO of Tinuiti when we were in super early due diligence and it was great.
Agency Eyes Only Rant:. Most agencies hit $85K MRR and die there… but it’s not because of their service, the market or even their ability to close new business. The founder just won't admit they need an OPERATOR. Growing an agency means balancing three critical areas:.• Your.
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