The next @CIPR_Midlands @PRCA_Midlands PR conference takes place three weeks tomorrow at @MyBCU - it’s set to be the biggest one yet, but there’s still time to get your ticket https://t.co/bFcb3JgW6J #MidsPRconf

It’s #volunteersweek for the CIPR and I’m proud to have been part of the @CIPR_Midlands committee for seven years now, the past two and a half as Co-Chair. Great group of people, working to celebrate and further the profession.

Interesting panel at #unipodfest including @brummymummyof2 and hosted by @TVMarv

I discussed how and why TikTok is being used and its potential influence. Listen from 8:40 >

I was a guest yesterday on @bbcwm talking about new BBC research that shows how voters in key election battlegrounds are being recommended fake AI-generated videos featuring party leaders, misinformation, and clips littered with abusive comments.

Plenty of students benefitted from the insights the professionals had to share - we are passionate about running extracurricular events and providing even more opportunities for students to network and make connections with their learning.

𝗔 𝗵𝘂𝗴𝗲 𝗧𝗛𝗔𝗡𝗞 𝗬𝗢𝗨 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗕𝗖𝗨 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗣𝗥 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝘄𝗵𝗼 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗱 𝗼𝘂𝗿 𝗣𝗶𝘇𝘇𝗮 𝗮𝗻𝗱 𝗣𝗥 𝗲𝘃𝗲𝗻𝘁 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸! 🎉 🍕 Attend our next student workshop: https://t.co/SRX9Jot3py

📣 The 2024 State of The Media report has arrived! We surveyed over 3,000 journalists worldwide, who shared what they really want and need from their PR partners 👉 https://t.co/shhOgypNus

At #PR360 we sit down with Lisa Hale, Head of Social Media at @Specsavers to talk about: ✅ Cutting through the noise - What does impactful social look like? ✅ Choosing the right social strategy and platform for your brand ✅ Balancing audience reach

More PRs pitching to less journalists. So how do PRs get through? The creative/idea has to be better and the writing tighter and ‘ready to use’. Avoid the fluff and deliver the key line early - as ever, don’t bury the real news lead! #PR360

“Our job is to make our brand relevant for customers - relevant places and relevant advocacy. Consideration - the ‘so what? - is a key focus for comms and evaluation.” Clare Stafford, Director of Comms, #HollandandBarrett, #PR360

AI, friend or foe? It can be both, if you don’t understand it and you aren’t transparent. But what does this actually mean?, asks @stuartbruce. If we use AI to augment how we do our jobs, it’s a given, but it should be declared if it’s being used to create something new. #pr360

One of my favourite sessions of the conference #PR360

Can’t believe it’s been a month already since #PR360

If you’re feeling festive, I was invited to film as one of various guests on the Greatest Christmas Adverts Ever, which will air this Sunday, 12th November, at 6.05pm on @channel5_tv 🎄

It’s been a busy semester so far and the weeks have flown, hence my social media silence! Off to London today though for something very exciting, personally and professionally. Couldn’t resist taking a picture of campus as I whizzed by on the train.

18 years ago today, I started my first job in PR 😳

Applications for our paid PR Training Programme with @FTIConsulting are open! No previous experience required! Instead, we are looking for candidates that are passionate about the world of business, how this intersects with politics, media & social issues. https://t.co/tXYcJrYwLw

And a big round of applause for our latest graduating MA Public Relations cohort too! 👏🎓👏🎓

Congratulations to all our BA #classof2023 graduates 👏👏👏 Here’s the moment some of our latest graduates got to celebrate the successful completion of their studies with us 🎓