5. Building Brand Worlds with Belonging.The best brand stories don’t talk at you — they invite you in. Whether it’s donors, staff, or young people — everyone belongs in the world these charities are building. It’s not just narrative. It’s community.

4. Embrace the Unpolished.These stories aren’t slick. They’re raw, honest, sometimes messy — and that’s why they work. @RightThereOrg + @childrensociety show us what happens when orgs stop polishing and start listening. This makes storytelling memorable.

3. Authentic Voices Drive Emotion. 🎥 The @childrensociety’s Time for Young People wellbing hub in Newham shows us: real voices, real feelings, real ownership. No scripts. Just honesty. That’s trust-building storytelling.

2. Reframing the Problem. Too often, charities' stories stop at the happy ending. @RightThereOrg goes deeper, showing us that the real problem isn’t just 'homelessness'. It’s the absence of belonging, support & someone who gives a damn. Reframing the issue reframes what matters.

1. @Jasmine_Bina says great storytelling acts like a mirror — we see ourselves in the story. @RightThereOrg does this beautifully with “sliding doors” journeys: two paths, one choice — support or no support. Watch Madeline’s story. You’ll feel it.

🚨 How charities turn impact into stories you believe in: What can orgs like @RightThereOrg + @childrensociety teach us about using digital storytelling ethically, emotionally, and effectively?.(Inspired by @Jasmine_Bina's strategy lens). a thread👇.🔗

Such good insight from @benswart at @NHSCharities Fundraising for Impact event on “the curse of knowledge” and how it affects the language we use in charity fundraising. More examples = more firepower. #NHSCharityFundraising

This is a great reflection of the “amateur” mental model of charity fundraising from @WeRevolutionise #NHSCharityFundraising

Wow it’s great to be in the room with my people - charity fundraisers - at the @NHSCharities Fundraising for Impact event, speaking on behalf of @sonnetimpact. Can’t wait to share and learn #NHSCharitiesFundraising

RT @sonnetimpact: Join ⁦@KZHopToIt⁩ and ⁦@Clifford_Jim⁩ today at 12pm for a ⁦@firetail⁩ lunchtime webinar on Innovation Funds to learn how….

Join me today at 12pm UK time for a ⁦@firetail⁩ webinar on Innovation Funds and learn how these can transform your charitable and social purpose impact!

@vfsglobalcare @VFSGlobal it’s now been over a week and still no resolution for the issue I have with no being able to register an account on your website, so that I can book an appointment to have my passport renewed.

Requesting help from the twittersphere: does anybody know of a useful gpt / AI that can spit out infographics or visuals if you feed it the content you want and an idea of how to put it together?.

RT @sonnetimpact: This research combines the stories of real experiences of people supported, with economic valuations to illustrate the im….

RT @sonnetimpact: A real privilege for us to have been invited to be part of the #potatoconference “Far Far Beyond the Adoption Order: Less….

With @Clifford_Jim from @sonnetimpact at @BayesBSchool this morning, learning about the fundamentals of impact measurement. Great opportunity to be able to go back to basics and understand the academic underpinning and the theory behind the work I do in my day job!

Panicked at 3 because I was so enthralled by the countdown! 😂.

RT @sonnetimpact: …10 seconds to go live! What a privilege to work with @FundEverywhere to help charities and social purpose orgs think abo….

So much fun to work with @FundEverywhere on this webinar about how to intepret #ESG as an impact-led organisation, why it is important and where to start. Always a priviledge to help charities & social purpose organisations. Keep an eye out for the recording if you missed it.

Demand the Dismissal of Mat Mustard from Vallejo Police Department - Sign the Petition! via @UKChange.