Jordan Macauley
@Jordan_TLP
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I break down the business behind sport in the UK and the EU. Join the thousands who receive my newsletter for more:
London, United Kingdom
Joined January 2022
2025 thus far: - January: Crossed 20,000 Subscribers on YouTube in less than 1 year - February: Spent weeks explaining what a YouTube channel is to my mother. Failed - March: Won Best YouTube Newcomer at Sports Journalist Awards - April: Doubled newsletter subscribers. Crossed
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Worth remembering Newcastle Football Club were acquired in 2021 for £305m! - £305m: Newcastle United (October 2021 - £240m: Ipswich Town (March 2024) - £200m: Chelsea Women (May 2025) Fascinating
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Fascinating deal. Two takes here: 1. Chelsea's £200m "valuation" on the Women's team appears to be... accurate! 2. On their last set of accounts Chelsea Women posted £11m in revenue. Cant help but feel that his is a high multiple on earnings for a Woman's Football Team
Exclusive: Serena Williams’s Reddit-founder husband buys ~10% stake in Chelsea Women for £20m. https://t.co/LwkcWitAUh
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Chris Eubank Junior made over £10m for the Conor Benn fight. A powerful snippet explaining the painful, but lucrative rehydration clause. (Per @StevenBartlett)
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Laporta is fantastic at deal-making. Their performances on the pitch however mask a very precarious financial position off-the-pitch. A far cry from their rivals in Madrid who are: - Flourishing financially - Have an excellent stadium - Manage to sign top players every season
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Finally who can forget the record-breaking kit deal with Nike. After months of rumours that they will make their jerseys themselves. Barcelona signed a record 14yr kit deal with over €1bn with Nike. The deal started on July 1, 2024 but specifics have never been released.
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In late 2024, Laporta sold the rights to premium seats at the new Spotify Camp Nou stadium to generate €100m in revenue. Yes the rights to seats! The money came from UAE-based investors at a very important time. Allowing them to register Dani Olmo to play in La Liga.
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In 2024 they secured financing of €1.45bn from a consortium of 20 investors to help fund their stadium renovations. A statement on their website said the loan arrangement has different instalments to be paid progressively at 5, 7, 9, 20, and 24 years.
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In 2022, Barca signed a mammoth deal with Spotify worth a reported $280m over 4 years. This included full shirt sponsorship and the renaming of the iconic Nou Camp to the Spotify Nou Camp. The first time a brand had featured in the name of the historic stadium.
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Barça Studios is the company that produces all Barcelona related audio and visual content. In the same year, Laporta sold 49% of Barça Studios to two parties: - 24.5% to Socios - 24.5% to Orpheus Media At this point, Laporta was selling off assets fast.
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In 2022, he sold 10% of Barcelona's La Liga TV rights revenue to private equity house Sixth Street for €207.5m. Sixth Street bought the rights to these revenues for 25yrs. 6 months later they bought a further 15% for €320m,allowing FCB to raise a much needed €500m in total.
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Barcelona are struggling. Despite their impressive season, off-the-pitch they are struggling financially. In the last few years, President Joan Laporta has made a series of desperate business deals to keep the club afloat. A thread of his most important financial plays 🧵
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DAZN are now exiting their tie-up with Ligue 1 leaving the league without a major broadcaster for the second time in 5 years. A sad state of affairs for such a historic footballing league. https://t.co/qeSeLH4Q5j
sportcal.com
The streamer will pay €100 million to break the contract, and the final two rights payments worth another €140 million.
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That DAZN deal was fascinating though. It had stipulations… There was a break clause in the contract stating that they were able to leave if they did not attract the required subscribers to break even. They needed 1.5m subscribers to do that, after a few months they had
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The 2025 broadcast renewal then became very important for French football. Ligue 1 was seeking €1bn in a 5-year deal to bring some stability back to the league. Ambitious, perhaps! After a lengthy search they could only find half. With DAZN and BeIN sports striking a deal for
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Amazon came in to save the season for Ligue 1. A deal was reached for €250million from 2021 - 2024. Deals with Canal+ and international broadcasters brought the total figure up to €680 million. This was a massive drop from the €1.1 billion deal with Mediapro and also a drop
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LFP’s first female president, Natalie Boy de la Tour was blamed for the deal collapsing, with many asking why proper guarantees were not gotten before putting ink to paper. Mediapro had tried to secure broadcasting rights with Italy’s Serie A a season before but the deal was
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In August 2020, Mediapro made the first payment of the deal to the French Football Federation (FFF) to the tune of €172 million. In October 2020, when the second payment was to be paid, Mediapro asked for an extension… In December, €100 million was paid. Shortly after, they
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Mediapro launched a subscription service, Téléfoot, broadcasting Ligue 1 and Europa League matches. To break even, Mediapro needed 3.5 million subscribers paying €25 monthly. A few months after a big launch, they only got 800,000. To make matters worse, COVID hit. This meant
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