Opportunity score goes up Performance goes down It's a pattern

I made a quick walkthrough vid on this, check it here: https://t.co/exEi61sw2O

Google Ads won’t apply your experiment changes until it hits 80% confidence 👀 It basically waits until it’s sure your test is working before rolling it out. No guesswork, just data. Have you seen this in action yet? Would you wait for Google’s 80% before making changes?

Shocking Google Ads discovery: Ads mentioning price get 60% fewer clicks but 3x higher conversion rates.

Meta Andromeda’s update has changed EVERYTHING I’ve just updated our scaling strategy for our 8-dig DTC clients. So here’s the exact mini-guide on how you can follow it today: - Why your ads have stopped scaling - The 2 survival paths you can take now (& in 2026) - How to

Use AI to find winning ads for your product I built a Comet prompt for @perplexity_ai that harvests the top Meta + TikTok ads, ranks them and then returns the top 10 performers What you’ll get: - Swipefile with links to winning ads - Public Score ranking (Days active, variant

The biggest mistake I see in Meta ad accounts:

This time last year we were making our way onto Ilha Grande in Brazil to meet up with some friends, drink cocktails on the beach, swim in the sea, sip coconuts after sweaty jungle walks. Loving life! ☀

Set up your partnership ads right 🏆 Connect your FB and IG assets, page, ad account, catalog, pixel, IG profile. If one’s missing, your tracking won’t work right 💯 Go to Business Settings, share the assets, give full control, and send the invite 🚀

New video ads dubbing feature spotted under Internal Tools tab in Google Ads. I can't access it, but it says "this feature is currently in an experimental phase and is not yet available to all users." Curious to see what it looks like & when it will roll out to all users.

Holy sh*t! Sora 2 + n8n is completely nuts 🤯 This automation creates unlimited UGC videos using OpenAI's new Sora 2 model. Fully automated inside n8n. Zero manual work. Perfect for DTC brands & agencies who need UGC content at scale. But instead of paying influencers $500+

What are you all working on for Q4? 👀

AI won’t fix bad marketing If your targeting is off, your creative is bland, and your offer is weak… AI just makes you fail faster. But if you nail the fundamentals, AI becomes rocket fuel. What’s one way you’re already using AI in your marketing? 👇

It blew my mind to discover only today that Facebook's click conversion doesn't actually require an Outbound or Link click. Essentially, a person might engage with your ad by liking it or clicking "see more" without ever visiting your site, yet FB still counts this as a click

To create ads that convert… You need a great scriptwriting process. Here’s our internal doc that’s generated over $100M: – The proven selling block structures that work – Real script examples from ads spending $100k+ for months – Our format-specific structures for podcast

Meta Andromeda’s update has changed EVERYTHING I’ve just updated our scaling strategy for our 8-dig DTC clients. So here’s the exact mini-guide on how you can follow it today: - Why your ads have stopped scaling - The 2 survival paths you can take now (& in 2026) - How to

I made a quick walkthrough vid on this, check it here: https://t.co/spZdTbRibQ

Meta’s pushing AI inside Ads Manager 👀 Upload 1 image → it spits out new versions claiming +11% CTR & +12% conversions. No Canva, no Photoshop, just hit generate again. Have you tested this yet? Would you actually run Meta’s AI images live?

If scaling feels impossible, the problem probably isn’t your targeting. It’s your offer. ❌ You can’t scale a weak offer. ❌ You can’t outspend poor positioning. ✅ You can sharpen the promise. ✅ You can stack irresistible value. ✅ You can test until it clicks. Strong

Dropping a KILLER guide for those new to Meta Ads We’ve done: - $1.7B in rev - $50M in BFCM sales - And spent $330M+ figuring this out Like + comment “META” and I’ll DM it to you