Go look at your ad library. Be it Motion, Facebook Ad Library, or wherever you can see everything you've launched on Meta over the last 30 days. If all the ads generally look the same: UGC actor talking to an iPhone camera, same text overlay, same general background (in a house

This man rarely misses 😳

Hey @Meta literally changing Meta Ads Manager like this overnight without any comms just continues to make us lose trust in you. We split out Web and Web+Shops campaigns. While in theory you simplified it, but you released no comms and no reps have alerted us to this shift.

This is a truly unique time in the DTC space. Brands at scale are all struggling to find new customers on Meta and Google. I've never seen this many large brands all struggle at the same time to find net new customers. I truly believe the push for black box systems like ASC

Did you know that Campaign Auction Overlap is a thing? Well, if you did not, @Meta released a "new module" called "Campaign Auction Overlap insights" that helps media buyers identify and understand what percentage of ad sets in a campaign are overlapping with each other and

Just a real quick note that we've launched a podcast where two members interview other members and it's awesome. Presenting: https://t.co/0zxeQqCPkY

Ask ChatGPT to write a meta ad brief for Dall E using only the product description ChatGPT writes Prompt. Dall E creates image. As soon as this outputs layered files or can leverage actual product images through IP validation... 🤯

This is kinda scary... new update from FB, probably why ads manager is so bugged today. Potentially going 75% over daily budget is crazy. Photo courtesy of @jonloomer

ASC campaigns now allow you to turn off and on ads on the ad level!!!

Ok, FINALLY. Meta has released insights for Shops. It's actually pretty robust and helps split out web + shops data. I'm showing just this graph but there is some pretty awesome insights here. You can find it in Overview page on Commerce Manager. Meta releasing worthy product

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Finally 🙌 shout out to @rokhladnik for putting this on my radar

Carousel in a video format Cotopaxi does a great job here in creating a highly engaging ad. They show different products from their collection in a video format instead of a typical carousel.

Oof. H/T to @herrmanndigital on this one

I mean…not a bad idea…🤷‍♂️

Here's a Facebook Ads retargeting funnel I'm using for one of my high-ticket eCom brands. I created a framework and some videos. Works well with TikTok. Giving away for FREE. Retweet, and comment "send it" and I'll DM you it. Must be following me, or else I can't message you.

We decided it was time to say something. So we wrote an open letter to Meta. Our ideas are: 1) Create agency and brand councils of truly diverse businesses, not just the biggest spenders, and really LISTEN. https://t.co/3UOgqtOBcD

Facebook's earnings outlook in a nutshell.

This is the hottest take on Facebook Ads and iOS14 I’ve seen… From the ever so smart @OphirGottlieb CC: @cmikulin @social_savannah @marketerdylan @herrmanndigital

We must OVERWHELM THE BOTTLENECK and get these ports working again. I can't stress enough how bad it is for the world economy if the ports don't work. Every company selling physical goods bought or sold internationally will fail.