Jason Baum
@JasonBaumPR
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Executive Associate Athletics Director of Brand Advancement/Chief Communications Officer for @Vol_Sports || @WestVirginiaU grad from the 717
Knoxville, TN
Joined April 2010
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"I think he's brilliant. I think he's way ahead of the game. I think he's a guy that has tremendous vision.". Tennessee basketball coach Rick Barnes on UT AD Danny White while discussing the Vols' new partnership with adidas. ā¬ļø
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RT @Vol_Sports: Big Orange Rewind debuts Sunday!. @tennvoice and @Brent_Hubbs preview the upcoming football season on Big Orange Rewind, aiā¦.
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RT @Vol_Sports: Yet another record-setting fundraising year on Rocky Top!. @TennesseeFund raised $169.5 million in FY25 ā the best year ofā¦.
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RT @Vol_Sports: What to expect at Neyland Stadium this fall!. ā¢ South end zone expansion + amenities.ā¢ Updated chairbacks.ā¢ New concessionā¦.
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RT @AD_DannyWhite: Proud of this team! Coming out firing on all cylinders in the new year! Way to lead from the front! Congrats ladies! #Evā¦.
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RT @USGA: THE FRIDGE SHUTS THE DOOR š¤. Jackson Herrington birdies the closing hole at The Olympic Club to earn a spot in the championship mā¦.
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RT @Vol_Stats: With their 2-0 win over the Tarheels in tonight's season opener, @Vol_Soccer claims the first win over a No. 1-ranked opponeā¦.
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RT @AD_DannyWhite: New yearās off to a heckuva start! @Vol_Soccer beats the #1 ranked team in the country to kick us off! Weāre in for anotā¦.
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RT @Vol_Sports: What a start to the new athletic year š„. @Vol_Soccer takes down No. 1 North Carolina!
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Thatās how you start the new athletic year on Rocky Top!!!. @Vol_Soccer with the 2-0 result over No. 1 North Carolina for the first win ever against a top-ranked opponent!!. #GBO.
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still always enjoy seeing how big news is featured in print. this morning's Knox News. adidas x @Vol_Sports
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RT @benmckee14: COLUMN: Nike didn't want Tennessee. Adidas did, and it's going to treat the Vols like a King. It was a no-brainer for UT'ā¦.
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RT @ByMikeWilson: Why did Tennessee make the move to Adidas?. @AdamSparks with the inside story on the blockbuster 10-year deal to make theā¦.
knoxnews.com
Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.
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RT @RossDellenger: Tennesseeās new 10-year deal with Adidas features a multi-million dollar NIL component - a lucrative weapon in the indusā¦.
sports.yahoo.com
Tennesseeās new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.
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