
Julio Martínez
@JULIOMARTINEZG
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Co-Founder & CEO at @abacum_ai. I believe in family, freedom, Stoicism and good paellas.
New York
Joined February 2011
💬 Curious: In your org, do FP&A and Controllership actually work together? Or are they stuck in silos?
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Great finance teams don’t silo these functions. They make them collaborate. Because planning without accuracy is guessing. And reporting without insight is just noise.
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So what’s the key difference? Controllership tells you what happened. FP&A helps you figure out what to do next. Both are essential. One controls the story, the other writes the next chapter.
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Here’s what FP&A owns: -> Budgeting & forecasting -> Financial modeling -> Strategic planning -> KPI tracking -> Scenario analysis -> Executive decision support They turn numbers into narratives—and plans.
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FP&A = Predictive. They live in the future—and model it. Their job is to help the business steer, not just report.
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Here’s what Controllership owns: -> Tax compliance & reporting -> Internal audits & controls -> GL, chart of accounts, policies -> AP, AR, payroll -> External audits -> Historical financial accuracy They’re the backbone of reliable financial data.
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Controllership = Descriptive. Think structure, accuracy, compliance. Their job is to make sure the books close and the auditors nod.
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Controllership and FP&A both sit under the CFO. But they couldn’t be more different in how they see the world. Let’s break it down. 👇
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FP&A isn’t about being the busiest. It’s about being the most valuable. Go from reporting to insight. From tracking to advising. That’s how you get promoted. That’s how you lead. Which of these 5 areas are you focusing on?👇
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You need to actively upskill where it matters: → Take one online course → Try one new method each quarter → Ask better questions This is how you build compounding career equity.
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5. Optimization modeling This is where FP&A becomes a strategic partner. Work with data scientists. Learn basic linear programming. Where to cut spend? How to allocate budget? Model it. Simulate it. Recommend it.
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4. Smarter forecasting Instead of tweaking last month’s numbers… → Learn basic regression → Use time series to spot seasonality → Track forecast error over time Modern forecasting ≠ just copy-paste + fudge factors.
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3. Statistical thinking Use distributions, medians, standard deviations. It’s not about being a data scientist — it’s about spotting real patterns. Compare across cohorts, geos, segments. Make the data speak.
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2. Driver-based mindset Revenue didn’t just go up. Why did it go up? Break it down: - Units x Price - Conversion x Retention - Usage x Monetization You don’t explain variance. You decode the business engine.
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1. Data storytelling > data dumping If your “analysis” is just Excel tables... you’re missing the point. Use charts like waterfalls to explain why things moved. Great FP&A tells a story — not just numbers.
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You won’t get promoted in FP&A just by grinding more hours. The biggest unlock? Shifting from routine reporting to value-driving analysis. Here are 5 skills that separate high-impact FP&A pros from the rest 🧵
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You can read the full press release below.👇 https://t.co/0ej3C2AieK
axios.com
Scale Venture Partners led the round.
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And to our investors: thank you for believing in our mission! @scalevp (@StaceyCurry, Noah Gross, @rodriscoll), @Cathayinnov (@natmaxabit, @MingpoCAI), @ycombinator (@gustaf), @creandum (@specht_p), @Kfundvc (@saleiva), @atomico (@TereseKWH), @profounders (@setonrog), @FjLabs
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To our customers: thank you for trusting us, this milestone is yours. To the Abacum team: your customer obsession and audacious ambition inspire me to push harder every day. So privileged to build the future of business planning with you!
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I’m proud to say that over the past 12 months, we’ve tripled our revenue while keeping headcount flat - a result that reflects exactly what we help Finance teams achieve: efficient growth and smart capital allocation. We empower them to trust their data, turn it into actionable
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