Laura Tannenbaum
@IamLauraT
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MD @newgenagency_ | feminist | generalist | opportunist | recovering perfectionist
London
Joined November 2009
You can either have my respect or you can say 'expresso'.
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Love is sharing a password.
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This campaign is the talk of the town @thatlot this morning. Verdict: great idea but they missed an open goal by not going for "Not milk?" or "Got Silk?" as the line rather than all this copy waffle. Better luck next, um, milk.
Riding the #NepoBaby wave unabashedly is plant-based š„ brand Silk NextMilk Theyāve chosen Gen Zers like Brooklyn Beckham, Ella Travolta and Sailor Brinkley for what is a play on the iconic āGOT MILK?ā print #ads, recreating what their celebrity parents did 30 years ago š§µ1/4>
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Childcare in this country is broken and this thread shows why itās a no brainer, and vitally important, to fix it.
Thread.... I have a report out today co-authored with @rachelstatham_ and @Henry_J_Parkes from IPPR + supported by @savechildrenuk. It's on why we need a universal childcare offer for families.
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It sucks you canāt google something happening in your life. What does my neighbor Derek do for work
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Which one would you choose? A) $120 per night without breakfast B) $135 per night with breakfast C) $200 per night with breakfast for the royal bedroom villa You likely chose C. And thereās a reason for it. Letās talk about Price Relativity (with 6 examples):
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John Lewis's Ad Agency furiously rewriting the Christmas ad to be about 2 people that meet in #TheQueue and end up having Christmas together. To a slow piano version of 500 Miles by The Proclaimers.
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The winner in the Music and entertainment category at the 2022 #BrandFilmAwards goes to @thatlot / @WeberShandwick
@prweekuknews @Campaignmag
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The winner in the Best use of humour category at the 2022 #BrandFilmAwards goes to @thatlot / @WeberShandwick
@prweekuknews @Campaignmag
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If any of you remember having a Hotmail account, don't forget to take an ibuprofen for your back and knees today.
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They can be assembled as fast as Lego. Learn more about tackling homelessness: https://t.co/VS26Sx7bha
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Iāve been standing here for 30 minutes. Nothing!!
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Iāve added my voice to the growing number demanding action for the millions facing starvation in Afghanistan. We must act now. Add yours here #SaveAfghanLives
https://t.co/U8JdqcnVnI
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Tense days ahead as Boris Johnson waits to find out if inquiry ordered by Boris Johnson finds that Boris Johnson attended a party at Boris Johnsonās house.
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Positively genius. Lat (it) flow, Lat (it) flow, Lat (it) flowā¦
My mateās cousin, Matt, is quite laterally a genius. Praise be to his lateral flow churchā¦
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Also, the replies on this post are pure gold. Worth a read. š
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