"Innovative Marketing" journal
@IM_journal_BP
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The Journal is a Member of @C0PE, @OASPA and is indexed in @DOAJPlus, @Scopus, etc. Publisher @LLC_BP Managing Editor @obravyt
Joined February 2020
Invitation to submit your manuscript for consideration to the "Innovative Marketing" Journal More information here: https://t.co/nKMy4Egn9j ❓If you have any question, contact via e-mail: 📩 v.obravyt@businessperspectives.org #marketing #innovation #know-how #journal
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🔗 https://t.co/64Apz12csb 📝 A price-determining model for industrial “technology-push” innovations 👥Nataliya Chukhray, Oleksandra Mrykhina, Khrystyna Bespaliuk, Andrii Chukhrai
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🔗 https://t.co/lkBRxxsJxP 📝 The influence of homestay service quality on tourists’ co-creation value and loyalty: A theory of push and pull of tourism motivation 👥Yihan Luo, Yaoping Liu, Pharatt Run, Junaidi Junaidi
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🔗 https://t.co/YaLcODVZRD 📝 Mapping the evolution and intellectual structure of innovation marketing research: a comprehensive bibliometric analysis (1972-2025) 👥Fozil Xolmurotov, Mavlyuda Gadoeva, Darmon Uraeva, Dildor Eshmuratova, X. Ishmuratov, X. Xolmuratov, A. Matnazarov
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🔗 https://t.co/NgWoc3r6b3 📝 How argument quality shapes consumer conformity on social media 👥Hao Yen Tran, Thom Hoai Thi Nguyen, Vy Thao Thi Nguyen, Le Thi My Le
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🔗 https://t.co/uvxx3fxuRU 📝 Investigating the effect of sales growth and corporate governance on brand decline in industrial firms 👥Mohammad Fawzi Shubita, Almontaser Abdallah Mohammad Qadorah, Mohamed Saad, Dua’a Shubita, Jalal Hanayshi
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🔗 https://t.co/4NCiDqApWd 📝 The university-generated social media content and students’ eWOM behavior: the mediating role of student-university identification 👥Wilmark Ramos
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🔗 https://t.co/Gko01ua2tN 📝 Strategic positioning, relational marketing, and brand loyalty: The mediating role of brand image in Indonesia’s telecom sector 👥Muhammad Ismail, Mursalim Nohong, Fakhrul I. Hermansyah, Meirani Harsasi, M.T.Dharsana, R.R.Hafizh Thaha, A.T.Harahap
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🔗 https://t.co/1TeV3uqF32 📝 The influence of service quality on visitors of Chengdu public cultural concert on customers’ engagement and loyalty 👥Wencai Xu, Yaoping Liu, Surachai Triwannakij, Junaidi Junaidi
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🔗 https://t.co/b9tyoynbQZ 📝 Trust dynamics of virtual influencers: Exploring their influence on fashion purchase decisions 👥Suchita Jha, Richa Chaudhary, Bharti Shukla
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🔗 https://t.co/4T3oNRtVC0 📝 Determinants of customers’ perception towards digital payment system 👥Gyan Mani Adhikari, Bharat Rai, Ganesh Bhattarai
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🔗 https://t.co/0Cd8UUdBp2 📝 Social media and consumer engagement: A bibliometric analysis and future research directions 👥Niramon Rawangngam, Pimlapas Pongsakornrungsilp, Chukiat Siriwong, Kanokkan Ketkaew, Sasawalai Tonsakunthaweeteam, Vikas Kumar
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🔗 https://t.co/LQtSmBY5je 📝 Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia 👥Svitlana Bilan, Gayane Tovmasyan, Svetlana Dallakyan, Anushavan Zhamkochyan, Aram Hovhannisyan
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🔗 https://t.co/71PDY4TlSc 📝 The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising 👥Jassim Al-Gasawneh, Abdullah AlSokkar, Mahmoud Alghizzawi, Tahreer Abu Hmeidan, Deemah Alarabiat, Ahmed Alamro
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🔗 https://t.co/E3IZWu6DGN 📝 Evaluating the impact of advertising strategies on rural brand building: Insights from the personal care FMCG sector 👥Vinod Sharma, Chandan Maheshkar, Yogesh Mahajan, Sándor Remsei, Manohar Kapse
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🔗 https://t.co/XwdYa5BMV2 📝 Augmented reality and consumer behavior in Jordan’s telecom sector: Cultural and technological determinants 👥Hanadi A. Salhab
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🔗 https://t.co/6NdtBHUr4l 📝 In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector? 👥Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh
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🔗 https://t.co/vQBFGBXUgv 📝 Assessing the effect of social commerce in shaping fashion purchase intent among working professionals 👥Niyaz Panakaje, Madhura K., S. M. Riha Parvin, Jeevan Raj, Nushruth S, Shakira Irfana, Rovina Sharon Soans
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🔗 https://t.co/yqdreOAYuW 📝 The effect of visual marketing on customer attention and revisit intentions at coffee shops in popular tourist destinations in Vietnam 👥Thuy Dao Cam, Chi Le Truc, Cuong Nguyen Thai, Huyen Tran Thanh, Chi Nguyen Thi Mai, Tung Tran Hoang
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🔗 https://t.co/mtVNvyHqpt 📝 Unlocking the nexus of supply chain efficiency in electric vehicle markets: A system thinking approach 👥Vita Sarasi, Arief Helmi, Umi Kaltum
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🔗 https://t.co/qn6gjK2Dcf 📝 The role of influencer content value and credibility in purchase intention 👥Ahmad Shaheen, Abdullah Khataan, Abdelrehim Awad, Anwar Yahia Shams Eldin, Awadia Elnour
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