IMC Licensing
@IMCLICENSING
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IMC is a #licensing agency that works with #brands and #manufacturers to develop great new products!
Joined April 2009
We're thrilled to welcome Andrew Kallstrom as our new Account Director! He brings years of experience in marketing, licensing & brand partnerships. Learn more about Andrew here -
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Got questions about brand licensing contracts? Check out what questions we hear the most often and answers from experts in this FAQ post.
imclicensing.com
Brand licensing is a powerful way for businesses to expand their reach, enter new markets, and generate revenue. Whether you’re managing a global brand, launching a licensed product line, or revisi...
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Licensing Expo 2025 reminded us of why we love this industry: the collaboration and the shared passion for extending brands that resonate. Check out our recap from the world’s premier licensing event!.
imclicensing.com
Another Licensing Expo is in the books, and what a week it was! As always, Las Vegas delivered the energy, excitement, and endless opportunity we’ve come to expect from the world’s premier licensing...
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We have found there are five key pillars that determine long-term success in licensing deals. Check out what impactful elements contribute to strong partnerships and programs.
imclicensing.com
Several factors determine whether a licensing strategy will yield results and grow successfully, but these are the 5 pillars to know.
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IMC is honored to be included again in @licenseglobal's Top 20 Agents list! We are so grateful for our long-term clients and partners as we continue to see our fewer, bigger, better philosophy drive success and growth.
imclicensing.com
IMC Licensing named top 20 global licensing agencies
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The IMC team is excited to announce our newest team member, Rachel Fowler, who joins us as an Account Manager. Welcome aboard, Rachel!.
imclicensing.com
IMC is thrilled to announce our newest team member, Rachel Fowler.
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Online dating and licensing. Explore the red flags of using online business matchmakers and why partnering with an agency is better.
imclicensing.com
In today's fast-paced digital world, finding the perfect partner—whether romantic or professional—has evolved significantly. Now we are starting to see digital business matchmakers use similar...
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IMC is excited for our new partnership with Duluth Trading Co. and can't wait to develop new partnerships to engage Duluth’s passionate fan base.
imclicensing.com
Duluth Trading Co. Appoints IMC as Exclusive Licensing Agency
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Check out our latest blog where Stephen Reily, our CEO and Co-founder, illustrates how food and beverage brands can support the holy grail of licensing.
imclicensing.com
If licensing is a good fit for the brand strategy, there are a variety of food and beverage licensing options available. Learn more.
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Entrusting your brand to another company is a big deal. IMC's Jacky Kuerzi shares five ways to evaluate a potential licensee.
imclicensing.com
Entrusting your brand to another company is a big deal. Here are five points to consider when deciding to partner with a potential licensee.
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ICYMI: Stephen Reily, IMC’s CEO and Co-Founder, shares his thoughts on “forever” partnerships in licensing, specifically in the food & bev category.
imclicensing.com
"Forever" partnerships in food and beverage licensing are traditionally not recommended. However, at IMC Licensing, long-term, impactful deals are our goal.
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Stephen Reily, IMC’s CEO and Co-Founder, is once again featured in @licensemag as he discusses why familiarity and frequency of interaction with a brand are the biggest drivers of licensing success. Check it out!.
imclicensing.com
Stephen Reily, IMC’s CEO and Co-Founder, is once again featured in License Global Magazine as he discusses why familiarity and frequency of interaction with a brand are the biggest drivers of...
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“Forever” partnerships in food and beverage licensing are traditionally not recommended. However, Stephen Reily, IMC’s Co-Founder and CEO, talks about how a long-term partnership is still the goal.
imclicensing.com
"Forever" partnerships in food and beverage licensing are traditionally not recommended. However, at IMC Licensing, long-term, impactful deals are our goal.
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Did you participate in Amazon’s Prime Day? Check out why some brands and their licensed products choose not to partake in these types of sales events.
licensinginternational.org
By Mark Seavy As Amazon’s Prime Day marks its 10th anniversary, heightened competition from other retailers is challenging the discounts that once separated Amazon’s sales
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ICYMI: IMC’s latest blog shares why guaranteed minimum royalties are a necessity and how they should be calculated. Check it out.
imclicensing.com
Licensing agreements are different from other marketing initiatives and contracts. Learn more about royalty accounting and guaranteed minimum royalties.
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We had a great time at IMC Family Day 2024. Check out these adorable future account managers!
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IMC’s Maria Janis is featured in @Licensing_Intl's People Profile. Check out how Maria came to be the licensing rock star she is!.
licensinginternational.org
The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we
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Guarantees, while some may see as a risk, are a necessary part of a licensing agreement. Learn why and how these should be calculated in our latest blog.
imclicensing.com
Licensing agreements are different from other marketing initiatives and contracts. Learn more about royalty accounting and guaranteed minimum royalties.
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Following a pandemic-induced industry decline, cruise lines are back and building their clientele with experiential licensing opportunities. Check out how some of the most popular cruise lines are using IPs to entertain their passengers.
licensinginternational.org
By Mark Seavy After two years of righting itself financially in a post-pandemic world, the cruise line industry is charting a renewed course for licensing.
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