Licensing International
@Licensing_Intl
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Licensing International (formerly LIMA) is the leading trade association for the global brand licensing industry.
New York City
Joined February 2010
As cruise lines navigate an ultra-competitive market, they are digging deeper into branded experiences. Learn more: . #Disney #cruise
licensinginternational.org
By Mark Seavy As cruise lines navigate an ultra-competitive market, they are digging deeper into branded experiences. And while the ships are a large part
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Omaha Steaks and Pets + People partnered on a premium pet treat line. #pets #licensing
licensinginternational.org
New Licensing Deal Expands Omaha Steaks Brand into Pet Category with Meat-Forward Treats and Food Toppers Omaha, NE — Omaha Steaks is entering the pet
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Toy companies are competing in the mobile gaming space with internal development and outbound licensing. #videogames #mattel #hasbro
licensinginternational.org
By Mark Seavy Toy companies are ready to compete in the video game and mobile gaming space by shifting between internal development, outbound licensing, or
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Streamers are now the home for surprise blockbusters like Netflix's animated film KPop Demon Hunters. Learn more: . #Netflix #KPopDemonHunters
licensinginternational.org
By Mark Seavy Streaming’s supplanting of movie theaters as the home to suddenly popular original IP was further cemented this summer with the release of
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Licensing is boosting brand recognition in the growing energy drink market. Learn more: . #energydrink #licensing
licensinginternational.org
By Mark Seavy Will Liquid Death’s entry into the ultra-competitive $23-billion energy drink market trigger outbound licensing in a category that, so far, has shown
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The sale of several high-profile F1 items at the Best of British Auction highlights the growing popularity of rare memorabilia. #F1 #Formula1
licensinginternational.org
F1 licensee Memento Exclusives’ F1 Authentics released the results of the Best of British Auction, which ran in conjunction with the 2025 British Grand Prix.
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As tariff-related price increases sink in, retailers are providing transparency to offset consumer concerns. Learn more: . #retail #tariffs
licensinginternational.org
By Mark Seavy As tariff-related price increases sink in, retailers are responding with strategies that stretch well beyond the standard transaction. For buyers across gift,
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Squishmallows entered the beauty category with a limited-edition makeup collection available exclusively through Ulta. #squishmallows #ulta
licensinginternational.org
The exciting range of beauty products is now available to shop online and in select stores nationwide for a limited time only Northbrook, IL —
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A branch of the U.K.'s fabled Harrow School will open in New York, marking its first entry into the U.S. Learn more: .#licensing #privateschool
licensinginternational.org
By Mark Seavy As a branch of the U.K.’s fabled Harrow School prepares to open near New York, there’s a lesson in brand licensing being
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Artificial intelligence is becoming a powerful force behind how licensed consumer products are imagined, made, and sold. #AI #artificialintelligence
licensinginternational.org
An Executive Voices Blog by Simran Bhatia, Brand Licensing Technologist at Isaac Morris Ltd Artificial intelligence is no longer just a buzzword—it’s becoming a powerful
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Miraculous Corp and Jardin d’Acclimatation announce a Miraculous-branded experience for families in Paris. #Miraculous #Paris
licensinginternational.org
Hollywood, CA/Paris, France — Paris’ iconic Jardin d’Acclimatation is proud to announce a major summer spectacular event with the globally celebrated animated franchise Miraculous®, now running thr...
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As the U.S. prepares to mark the 250th anniversary of its founding, the America250 brand is front and center. #America250 #Anniversary
licensinginternational.org
By Mark Seavy As the United States prepares to mark the 250th anniversary of its founding, the America250 brand is front and center. An offshoot
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The Brand House Home Collective will open its first Bed Bath & Beyond Home store in Nashville, TN. #BedBathBeyond #retail
licensinginternational.org
Grand Opening Celebration Planned for August 8th Nashville, TN — The Brand House Home Collective will open its first Bed Bath & Beyond Home store on August
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San Diego Comic-Con 2025 focused heavily on nostalgic IP and featured only a handful of new properties. #ComicCon #SDCC
licensinginternational.org
By Mark Seavy Fan fervor ran high at San Diego Comic-Con 2025 despite some major studios opting out of this year’s event, which focused heavily
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Mattress suppliers are changing up their licensing strategies with unexpected partners. Learn more: . #mattress #licensing
licensinginternational.org
By Mark Seavy For many years, mattress suppliers have supported outbound brand licensing that stretched across sheets, pillowcases, comforters, and other products. But those long-time
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Audi partnered with tfk to launch the exclusive tfk mono3 Audi Edition pushchair. #Audi #licensing
licensinginternational.org
LONDON – Audi is proud to announce its partnership with tfk to launch the exclusive tfk mono3 Audi Edition pushchair, which combines sporty elegance with
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Learn more about the growing global demand for Chinese properties, as illustrated by the massive popularity of the Labubu brand. #Labubu #licensing
licensinginternational.org
By Mark Seavy Long known for its appetite for international IP, China is developing a taste for home-grown properties. And while international brands across luxury
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WildBrain CPLG is expanding its relationship with Sesame Workshop to represent the Sesame Street brand in the Nordics. #SesameStreet #SesameWorkshop
licensinginternational.org
London, UK – WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is expanding its relationship with Sesame Workshop to represent the iconic Sesame
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As consumer products companies are sold or merged, licensing agencies are preparing to adjust their strategies as programs hang in the balance. #licensing #agencies
licensinginternational.org
By Mark Seavy As consumer products companies and brands are spun off, sold, or merged, licensing agencies are preparing to adjust their strategies as programs
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