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Hotspex Media Profile
Hotspex Media

@HotspexMedia

Followers
120
Following
36
Media
5
Statuses
67

Digital advertising services for brands and agencies. Our targeting technology aligns campaigns with "brand right", emotionally aligned contextual placements.

Toronto, Ontario
Joined February 2019
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@HotspexMedia
Hotspex Media
2 years
Unlock the Power of Google Ads with AI-powered advertising. 🚀.Find out how minor tweaks can lead to major gains in Ad Strength Ratings. Learn how at @HotspexMedia! .
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hotspexmedia.com
Learn how to optimize ads and maximize ROI with Google's AI-powered ads Posted by Hotspex Media Team on Oct 20, 2023.
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@HotspexMedia
Hotspex Media
3 years
Pleased to announce that Hotspex Media has been named to the 2022 Deloitte Technology Fast 500, which recognizes the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. #Fast500
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@HotspexMedia
Hotspex Media
3 years
Discover the power of contextual advertising and how perfectly aligned programmatic placements can boost your back-to-school (and year-round) sales, sign-ups, or statements! Read more at:
hotspexmedia.com
How much can contextual advertising influence back-to-school purchasing decisions? A LOT. Get ahead of your competition with the power of perfectly aligned programmatic placements from Hotspex Media....
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@HotspexMedia
Hotspex Media
4 years
There are many tactics to guide prospective customers to the best product for them, but when we tether our projects to the complex system of human emotion, advertisers can influence consumers when it matters most.
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hotspexmedia.com
If we are going to reach the right people who could truly benefit from our products at a personal, honest level, we need to be willing to accept the human experience of complex emotions and how they...
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@HotspexMedia
Hotspex Media
4 years
Leveraging artificial intelligence systems specializing in emotional comprehension and expression, Reticle allows advertisers to maximize brand-building impact and make their media dollars work harder.
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reticleai.com
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain ad relevance. Based on its history of driving...
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@HotspexMedia
Hotspex Media
5 years
RT @FreeWheel: It's official: @BeeswaxIO is now part of the FreeWheel family. "We couldn’t be more excited about combining our efforts, vis….
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@HotspexMedia
Hotspex Media
5 years
#QR codes: A thing of the past or a steppingstone in media buying technology? Rediscover the potential of the new and improved Quick Response code.
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hotspexmedia.com
The last few years have seen major improvements in media buying technology, but with the resurgence of the QR code, media buyers have been quick to realize the potential they represent. Posted by...
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@HotspexMedia
Hotspex Media
5 years
Attribution models give you more control over how much credit each ad interaction receives for your conversions. Find out how you can sustain and advance your revenue while respecting consumer's preferences for privacy.
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hotspexmedia.com
Attribution models give you more control over how much credit each ad interaction receives for your conversions. Learn how you can sustain and advance your revenue while respecting consumer's...
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@HotspexMedia
Hotspex Media
5 years
With a vast focus on online marketing campaigns, retailers were forced to learn the ways of the digital landscape, but how can businesses get the most out of their programmatic advertising when so many companies are vying for consumer attention?.
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hotspexmedia.com
Although this holiday season seems to be about who can respond most quickly to evolving consumer needs, it's entirely possible to promote your business and drive sales through a strategic online...
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@HotspexMedia
Hotspex Media
5 years
As the length of time spent on connected devices increases, partnered with the indisputable explosion in CTV viewership, now is the time to consider how CTV advertising can boost existing TV strategies. Learn more at:
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hotspexmedia.com
By leveraging Vizio’s Inscape Data Services, Verizon Media's TV Tune-In Attribution product can continuously monitor ad exposure and viewer engagement across a variety of devices and furthermore...
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@HotspexMedia
Hotspex Media
5 years
With the ability to transform your #Instagram profile into a virtual storefront, driving online sales has never been easier. Learn the ins-and-outs at:
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hotspexmedia.com
While the ability to shop online has already reinvented the entire shopping experience, it's clear that shoppable posts are pushing those advancements further than ever before. Find out how you can...
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@HotspexMedia
Hotspex Media
5 years
What in the world does #Debugging mean? How can you ensure your code functions as intended? Learn the not-so-secret secrets about the mystical process of debugging at:
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hotspexmedia.com
Debugging is the process of getting your code from where it is to where you want it to be, but different styles of projects require different editing processes and strategies to make sure your...
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@HotspexMedia
Hotspex Media
5 years
Can visualization improve functionality when designing a tool or a system? Learn the vital components of creation and planning at:
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hotspexmedia.com
No matter how much you plan for and predict, humans and technological systems will always find a way to surprise you. Learn why visualization is a vital component of creation and planning when...
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@HotspexMedia
Hotspex Media
5 years
The opportunity to opt-out of in-app advertising is expanding, but what does this mean for the future of mobile app marketing? Learn more:
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hotspexmedia.com
Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target...
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@HotspexMedia
Hotspex Media
5 years
The Neural Network is one of the best representations of transferring the learning of humans to machines, the baseline of all models holds the same idea. Explore the complexities of deep learning and time-based #neuralnetworks at:.
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hotspexmedia.com
Understand the basics of Neural Networks and how they're used in handwriting and speech recognition, analyzing visual imagery, video processing, anomaly detection, and more. Posted by on Dec 13, 2020.
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@HotspexMedia
Hotspex Media
5 years
Discover the origin of the #StopHateForProfit movement, how it affects advertisers and the boycott's overall impact on the social media giant at: .
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hotspexmedia.com
Facebook has come under increased scrutiny for allowing the spread of racist, violent, and verifiably false content across its platform. Posted by Mara Heathcote on Dec 13, 2020.
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@HotspexMedia
Hotspex Media
5 years
Marketers have been using demographic data as a proxy for years, but demographics can’t answer the one question that matters: .What are potential audiences looking for and how can we reach them at the exact moment that matters the most? .
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hotspexmedia.com
Explore the types of mobile marketing tactics that you can test to combat data short-sightedness and influence online sales before risking everything on the success of one medium. Posted by Mara...
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