Horowitz Research, A Division of M/A/R/C Research
@HorowitzInsight
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A full-service consumer #insights agency with a mission for delivering insights that inspire change.
Joined August 2011
How to Reach Target Audiences with Local TV Advertising
salesfuel.com
The latest research shows consumers watch 24 hours of TV a week. That’s close to 3.5 hours a day. But these numbers also reveal a trend—consumers are watching less TV compared to last year. That…
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Homeowners in Weather Ravaged States Show Greater Interest in Battery Back-Ups https://t.co/pbK2TR0Ef3 via @ce_pro
cepro.com
Interest in home battery back-up solutions has grown among homeowners in states with extreme weather like Florida, Texas and California.
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USA: Two-Thirds of consumers are open to bundle streaming services https://t.co/HBmsj5Qw0e via @senalnews
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Report: Strong interest in smart/digital bundles in US https://t.co/lQ80br8Z4x via @advancedtv
advanced-television.com
As smart devices and digital services become more prevalent in American homes, two-thirds (66 per cent) of consumers indicate they would likely switch to a bund
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FAST services surpass cable as top source for live TV programming https://t.co/YJujW9lG1o via @NewscastStudio
newscaststudio.com
Free ad-supported streaming television services are now the most common source for live TV viewing ... Read More
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Report: US consumers turning to FAST for live TV https://t.co/zpjYFxX9eJ via @advancedtv
advanced-television.com
The majority (85 per cent) of US consumers watch at least some live TV content, according to Horowitz’s annual report, State of Media, Entertainment & Tec
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USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV https://t.co/cGHyvAKkhZ via @senalnews
senalnews.com
According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and...
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Horowitz: Consumers Turning to FAST Services for Live TV - Media Play News: https://t.co/EL9nZ3RZNG via @MediaPlayNews
mediaplaynews.com
In a rapidly evolving media landscape, free ad-supported streaming TV (FAST) services have quickly become the leading source for live TV viewing, according to new data from Horowitz Research. Nearly...
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Horowitz: U.S. Consumers Turn to FAST for Live TV https://t.co/HFXVehM4il via @worldscreen
worldscreen.com
According to Horowitz’s State of Media, Entertainment & Tech: Viewing Behaviors 2025 report, U.S. consumers are increasingly turning to FAST channels for live TV viewing.
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Report: Four In Ten U.S. TV Consumers Are ‘FAST’ Viewers https://t.co/s12QoauZIo via @rbrtvbr
rbr.com
According to a new Horowitz Research report, some 85% of American consumers watch at least some live TV content. And, in a boost to the Connected TV purveyor, some 40% of live viewers say they...
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Consumers Turning to Free, Ad-Supported Streaming TV (FAST) Services for Live TV, New Horowitz Study Reveals
horowitzresearch.com
The majority (85%) of American consumers watch at least some live TV content, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Viewing Behaviors 2025. While older...
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PRODU + Horowitz Thought Leadership: Víctor J. Montilla
produ.com
As a part of an exciting new collaboration between Horowitz Research and PRODU (a leading source of content for the TV, marketing, and tech industries across Latin America, Spain, and the U.S....
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Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability (via @senalnews)
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Ramón Rodríguez’s ‘Will Trent’ Success Fuels Higher Calling: Elevating Latino Stories In Hollywood via @forbes
forbes.com
The actor is determined to open doors in Hollywood, championing genuine Latino narratives and high-quality storytelling through his production company.
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Report: Centralised hubs in demand in smart homes
advanced-television.com
Nearly two-thirds (64 per cent) of consumers with smart homes agree that having smart devices has vastly improved their quality of life, according to the State
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Multicultural Marketing News – June is LGBTQ Pride Month Featuring Newsmakers and Experts @LGBTQdigital @EbonySystems @HorowitzInsight @NRSDigitalMedia @Fingerpainters @BoldCLTRC+R Research https://t.co/CxRS0VOpRm
multicultural.com
Multicultural Marketing News June 2025 June is LGBTQ Pride Month Multicultural Marketing News presents newsmakers and experts as featured on multicultural.com in our Experts Directory. In this issue:...
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How do Latinx consumers find out about what’s happening in the world? https://t.co/XpZULKnQB4 via @hispanicad
hispanicad.com
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Study: 61% of Weekly TV Viewing Takes Place on Streaming Services
tvtechnology.com
More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research
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Multicultural Marketing News – May is Asian Pacific American Heritage Month Featuring Newsmakers, Experts and Events @EthnicTech @EmergeSmarter @EbonySystems @HorowitzInsight @NRSDigitalMedia Emerging Networks @ANAmarketers
multicultural.com
Multicultural Marketing News May 2025 May is Asian Pacific American Heritage Month Multicultural Marketing News presents newsmakers and experts as featured on multicultural.com in our Experts...
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As Penetration of 5G Home Internet Service Grows Among U.S. Households, New Horowitz Study Shows High Satisfaction
hispanicad.com
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