2026 planning, coffee shop addition. Today is all about asking 4 questions: 1. how do we get more leads? 2. how do we get clients to stay even longer? 3. how do we land and expand even more? 4. how do we get clients even better results?

I am a firm believer that B players will hurt your company far more than a C or F player

Want the inside scoop on GBP marketing? I was just on the @OwnedxOperated Podcast with the one and only @WilsonCompanies talking all things GPB. Give it a listen (or watch on YouTube). https://t.co/tyiY5ZjCSa

I enjoy every @OwnedxOperated podcast ep. But this one with @HeySamPreston of @servicescalers is one of my fav of 2025. We talk AI, Google Search, and why GBP still wins. https://t.co/TS935KUGr3

Most HVAC and plumbing companies are not bad at marketing. They are bad at tracking. If you don’t know cost per booked job, you’re guessing. Guessing is not a strategy.

Reminder to sign-up for my @OwnedxOperated live session on turning leads into booked jobs. December 4th at 1PM ET. It's going to be a good one. https://t.co/k2ZGR8tEOP

Here's part one (of two) of my "30-day double-your-profit" series. 🧵 These 15 short vids are exactly what you need to 2x in 2026.

Start simple. Track this daily or weekly: - Total leads - Appointments booked - Jobs sold - New reviews gathered

That’s the ticket, give me the ticket! Last couple quarters we’ve gone hard on client experience: – Smoother onboarding – Faster execution – Early quick wins – Better SOPs – Better accountability – Clearer tracking It's cool to feel the difference.

The shops that scale past $10M all do one thing. They measure everything. No feelings. Only data.

We did this

You have a gambling problem, if your marketing team can’t tell you cost per booked job.

I'm hosting a live session on the @OwnedxOperated platform on Nov 20th at 1 PM ET. I’ll share how top HVAC, plumbing, and electrical companies scale lead flow and fix funnel leaks. If your phones are quiet or ad spend wasted, this is for you. https://t.co/NuGCiv0dqZ

A few specifics from @MainStSummit this year I’ve admired @isaacfrench_ from afar, but I realized I may admire his parents even more. What an incredible family! Nearly ran through a brick wall listening to @TimTebow - no gimmicks, all truth. Proud of my friend @dalygoods for

Let's get weird. I'm blind ranking some pretty awesome careers. 🧵 ⬇️

Spray and pray marketing is a losing "strategy." Being everywhere looks smart at first but it’s not strategy. It’s noise. Here’s why concentration beats coverage every time. 🧵

Premier. Top-rated. Industry-leading. Highly-profitable. Just because a seller uses these buzzwords doesn't mean it's true. Buying an HVAC business is a big deal. Due diligence is your responsibility. Take it seriously.

Want to 2x your bottom line? Master this idea: 80% of your profit comes from 20% of your effort.

We're live here at Wilson HQ for the "Breaking $5M Workshop." Lots of operators ready to network and learn. Gonna be a fun couple of days. LFG!

The @OwnedxOperated event calendar is packed, with three great opportunities to meet up and learn in September. 1. Shop Tour: Preferred Home Services North Charleston, SC: Sept 4 | 12PM Free tour + round table (with me). We’ll talk multi-site growth—from launch to ops.