Hannah Bowler
@HannahBowler
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Freelance journalist covering all things creative and media. Currently editor at @TheSubthread, formerly a journo at @TheDrum. All views are my own etc...
London
Joined February 2025
I see a lot of my life mirrored in the Google Chat artwork
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We did a thing, and it was very cool. On Tuesday, we packed out a pub in Soho for our first Subthread live session – more than 40 people, lots of fun, connections made and great post-event feedback. Not bad for our first go. Huge thanks to everyone involved.👊
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Really enjoy my AI interview transcriber changing all references of SkyScanner to the Spice Girls
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Loved this interview with Eugene Healey. Can brands even handle the scale of production that AI has unlocked? Brands need to be confident enough to move fast, make decisions lower down the chain, and act in hours, not weeks.
"All brands have to show up as entertainers". Eugene Healey at @paradigmssummit @Frontify Check out the full story on Structuring for Creative Scale in the comments below.
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I've been low key fan-girling after listening to this pod episode...
We had @ninamohanty on the podcast recently getting candid about growing up in Silicon Valley, watching the startup highs, failures and fallout long before she launched her own. Now she’s building @bloommoney_co with a different kind of clarity. Full ep: https://t.co/KhZaqsGAaZ
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Mondays are for reboots: mental, strategic, creative 🌞 We’re starting our week by doubling down on optimism and here’s a thread of our 10 principles for long-term thinking, momentum and staying optimistic 🧵🧵🧵
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The perfect thread to start a sunny week 👇
Mondays are for reboots: mental, strategic, creative 🌞 We’re starting our week by doubling down on optimism and here’s a thread of our 10 principles for long-term thinking, momentum and staying optimistic 🧵🧵🧵
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June is a big month, full of events, launches and decisions. So, for the next month, all of our stories are free to access. Insight, perspective, context – all yours to use however you need. Good luck out there 🫶 https://t.co/YHBdqciNV7
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One thing the Cultural Capital sessions made clear at DF House today: Culture starts with people. Brands don't own it. The boardroom might not get it. But the ones that listen, learn and earn it? Those are the ones that stay relevant.
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'You have to have a little bit of megalomania as a founder' - top quote from @meetcleo founder Barney Hussey-Yeo. Yep I think I would agree with that. https://t.co/Ioc7X5Ve0n
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Staying relevant after the hype fades is harder than it looks. At DF House, @hannahbowler sits down with Kea Kleihauer (Global Culture and Experiential Marketing at #Jagermeister) to talk brand longevity, cultural cachet and what actually cuts through. Request your spot:
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While the team is furiously working on the next edition of @DigitalFrontier magazine, I thought I'd share this bad boy again...
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When @iambenmills makes you look hipper than you've ever been in your life #straightoutofbedford
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I can't deal with Warner's energy
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Google having another go at making TV and movies. I wonder how take 2 will go...?
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