Our first Salon took place in Soho earlier this week. https://t.co/SWWTaFs5VK 🕺💃🍸🥂🧉

Digital Twin, Human Truth. https://t.co/cO4eqnYEa1 Marketers are piloting audience digital twins to shortcut slow and siloed research. Anthropologist Adam Bai from Panoplai argues twins built on representative data, validated against humans, can bridge the ‘say vs do gap’ and

The Uncanny Valley of Brand Storytelling https://t.co/GeVF2Nb2oc Brands are so excited to show off their forward-thinking use of AI that they're forgetting what makes adverts resonate. Creative director at brand design studio YeahNice, Tyler Berry, talks about human connections

Read the full piece here

Here's a question... in the current climate of "AI Slop", can better storytelling turn AI chaos into worth that actually resonates? In his latest piece, @RichHewes takes a trip down memory lane to his favourite childhood TV Show, @KnightmareUK and argues that the real creative

https://t.co/ib9ye2ivRm

We sit down with BFB Labs' head of product, Nabeena Mali, to unpack how Luminova offers therapeutic digital intervention to children – and how her process of co‑creation, analog sketching, and a lean tool stack turn therapy into playable progress. Full story in the comments.

@FutureBrand Full story here 👉

Gianni Tozzi, @FutureBrand global chief creative officer, says brand spaces are learning to feel – moving from campaigns to rituals where adaptive tech and sensorial design turn everyday moments into emotional cues. Link to the full story in the comments 👇

https://t.co/zQlOxTh0e4

Clippy is back… well, kind of. 👀 Microsoft’s new Copilot avatar, Mico, hides a familiar face - and it might signal a comeback for brand mascots. Familiarity still builds trust, even in a world chasing the next new thing. Link to the story in the comments.👇

@RealDoddz

At our recent event, Future Makers Live, @RealDoddz and Will Thacker 20(SOMETHING) showed how technology, used with intention, can deepen brand storytelling, sharpen audience understanding, and turn one‑off campaigns into living, evolving worlds. Link to the full article in the

@paradigmssummit @Frontify @WeberShandwick Full story here

In a world where culture moves faster than campaigns, brands can’t just chase trends - they have to shape them. At @paradigmssummit @Frontify , @WeberShandwick Tom Beckman said the future belongs to brands that act like creators: real voices, fast content, cultural intuition.

Link to article

AI hasn’t just sped up creativity - it’s rewritten how brands are built. When you’re producing 200+ assets a week, hierarchy breaks. Brands now need creative structure - systems that let good ideas move fast. Read our piece featuring Eugene Healey. Link in the comments. 👇

🧠 @NotebookLM isn’t about finding more information - it’s about getting more out of what you already have. In the latest Productivity Playbook, @RichHewes explores how marketers and strategists are using it to turn research overload into clear insight. https://t.co/JaIfbF1BIT

We did a thing, and it was very cool. On Tuesday, we packed out a pub in Soho for our first Subthread live session – more than 40 people, lots of fun, connections made and great post-event feedback. Not bad for our first go. Huge thanks to everyone involved.👊