Creatives is the biggest moat in performance marketing for every brand out there.

✅ Let the comment section do the selling. Strong creatives invite: Questions Skepticism Curiosity We don’t shut that down. Comments become: Social proof Objection handling Creative research for the next iteration Ads that spark conversation outperform ads that just “look good”.

✅ Variation > reinvention. Instead of constantly chasing “new ideas”, we: Keep the core angle Rotate: Hooks First lines Formats (static / video / UGC-style) This allows scale without resetting learnings.

✅ One idea per creative. Always. Each ad does one job: Call out a symptom Bust one myth Explain one mechanism Answer one doubt Not everything at once. High-ROAS creatives aren’t comprehensive. They’re focused.

✅Keep the visual deliberately simple Most of the creatives: Minimal design Real people Clear text overlays No “over-designed” assets Why? Because clarity beats cleverness in performance ads. If a creative looks like an ad, users scroll. If it looks like information, users stop.

This flips the dynamic: Brand = educator User = learner Education builds trust faster than persuasion.

✅ Educate before you sell. Instead of pushing: “Buy this supplement” The creatives focus on: Why the problem exists What most people misunderstand What usually doesn’t work

✅ Start with the problem, not the product. Every creative starts by calling out a specific, lived problem: Low energy Poor recovery Confusing health advice “I’ve tried everything” fatigue No features. No formulations. Just recognition.

D2C brands operating in health, wellness & food space need to think of ad content & communication differently. Most brands think creative = design. In reality, creative is a system. Here’s a simplified playbook we follow with a D2C health brand and why it works consistently.

Choose inspiration over envy.

AI is adapting to us faster than we are adapting to it.

Its 2026 & people still ghost us on the joining day. WTF! We were waiting for a promising candidate to join our team today. Asked about his joining last week itself & he was positive. This is after all due diligence & giving him a good offer too. Extremely unprofessional.

Christmas goodies came early at Growthpep. Lovely gesture by team @the_core_in 🎁🎄✨

Diwali came early as three of our brands are going to cross 1cr sooner this month @Growthpep

It’s hard to find conviction, but you deserve nothing less.

a man who is 5'7 has no other option but to build a generational company zuck, bezos, chesky, brin, nadella...

if you want to understand how bad an indian consumer can be for a small business try to sell a d2c product and enable cash on delivery

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90% of the brands who do flash sale don't follow a checklist & end up with disappointing response to sales.

✅ Freebie (if any) clearly shown in cart ✅ Inventory callouts like “Only a few left” ✅ Media planning & launch for acquisition & retention customers. ✅ Scheduled WhatsApp/email blasts for retention customers.