Lucidity
@GoLucidity
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Giving brands visibility into unified, verified data from across the ad supply chain. Fewer wasted impressions, greater transparency.
Joined August 2017
@SamsungBelgie @xandr @UmbNetwork In addition to Lucidity’s blockchain-verified metrics (impression & click data verified from multiple sources), Lucidity’s unified dashboard also displays important metrics like ads.txt, sellers.json, conversions, viewability & brand safety. All the important info, in one place.
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@SamsungBelgie @xandr @UmbNetwork The pilot campaign resulted in a 98% ad quality score (confirmed impressions) compared to the benchmark, which achieved only 70% confirmed impressions. Therefore, wasted impressions were reduced from 30% to 2%!
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@SamsungBelgie @xandr @UmbNetwork Additionally, Samsung tapped into Lucidity’s blockchain-based technology to analyze the ad supply chain for any unconfirmed impressions, clicks, or other breakages, providing a comprehensive view of Samsung’s campaign’s health and identifying the sources of delivery issues.
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@SamsungBelgie @xandr @UmbNetwork To deliver the campaign, Samsung leveraged Xandr Curate, a self-service platform that allows users to create packages of omnichannel, curated inventory from multiple publishers & sell them programmatically via a single deal ID to any integrated DSP of the buyer’s choice.
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We teamed up with @SamsungBelgie & @xandr on a pilot initiative, Samsung Private Marketplace, a new advanced Supply Path Optimization strategy for programmatic. Check out the fantastic results (hint: 30% waste --> 2% waste) https://t.co/D0S38Orey0
#programmatic #blockchain
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"It's common for advertisers to be able to identify 30% or more (!) of their impressions as being 'discrepant' or wasteful." <-- Insights from the hundreds of millions impressions we've processed for clients. Thanks @UmbNetwork team for featuring us in today's update!
Umbrella Ecosystem: @GoLucidity Update April 2022 🎉 As we enter the second quarter of 2022, the Umbrella team would like to provide an update on the momentum at Lucidity — the digital advertising oracle. Read more: https://t.co/qYnr4qlYkx
#bsc #data #blockchainad #analytics
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Discrepancies in ad buys can be: 🤖 Nefarious - auction games, domain spoofing, click fraud etc. or 🤷♂️ By mistake - broken integrations, mislabeled sites, inaccurate data But the result is the same: not getting what you paid for. Waste. (We can help.) https://t.co/bXRBrVQihZ
digiday.com
The further out media buyers go into the online ad market to buy publisher inventory the more low-quality inventory they end up buying as a result.
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You think you're buying one thing, but then you get something else 🙄 Luckily, Lucidity solves for this ☑️. #programmatic #transparency #adtech #adanalytics
wsj.com
Publisher misrepresented where billions of ads were placed, researchers say, and Gannett corrected the issue in recent days.
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Our parent co. @UmbNetwork is making waves bringing @playmetalcore into its accelerator program & participating in its private token & NFT sale. It's a beautifully designed, high quality game with NFTs built into its DNA
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Happy to be working with @PHDsouthafrica on their digital campaign for @CheckersSA! #blockchainadvertising #programmatic #PHDmedia #CheckersSA #adanalytics #UmbrellaNetwork
#SpotShopandWIN up to R10k app credit, GUARANTEED! Santa's hiding in the app, shop the product he's on & you'll WIN. He'll be on a NEW product every day until 21 Dec! Here’s a clue: Betcha Can’t Eat Just One! Ts & Cs apply. Shop now: https://t.co/i7d8xn1p7H
#sixty60 #spotsanta
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Compliance w/ rules & regs of advertising is no joke. Distributed ledger & smart contract tech provide a technologically enforced record of what's happening w/ ad performance & compliance. Finance & legal teams this is for you! Sam Goldberg explains
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ICYMI We collaborated w/ @Samsung & @space_BE on an award-winning campaign to identify digital ad supply paths w/ high levels of discrepancy and cut them out to avoid waste. Only possible by bringing data on-chain securely & efficiently. cc @UmbNetwork
https://t.co/QVU2tiaNFw
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It has been a minute, but we're back! Hi @UmbNetwork, what'd we miss? 👋
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What Can #Blockchain Really Do for Advertising in 2020? Via @AdMonsters cc @brave @AdLedgerOrg @aminopay @NYIAXInc @GoLucidity @ParsecMedia @AdEx_Network
admonsters.com
Two years ago, blockchain was hyped as a panacea for advertising's woes. Now that reality has set in, here's what blockchain can do for advertising today.
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#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one. https://t.co/rjlePUOSYc
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140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: https://t.co/DMR61PXESn
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#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one. https://t.co/rjlePUOSYc
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140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: https://t.co/DMR61PXESn
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#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one. https://t.co/rjlePUOSYc
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140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: https://t.co/DMR61PXESn
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