Kit Yarrow
@GenBuy
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Consumer psychologist, professor, speaker, TIME contributor, golfer. Author of best-seller Decoding the New Consumer Mind and Gen BuY
San Francisco
Joined April 2009
RT @bthau: Consumer psychologist Kit Yarrow, who’s worked w/brands from @generalelectric to @Westfield malls, on the nation’s psyche during….
uschamber.com
Kit Yarrow, who’s clients include GE & Westfield malls, explains what’s critical to reaching consumers navigating the coronavirus.
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Effects of Coronavirus Pandemic: Consumer Psychologist Interview | CO
uschamber.com
Kit Yarrow, who’s clients include GE & Westfield malls, explains what’s critical to reaching consumers navigating the coronavirus.
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As Americans shift breakfast to home, wholesale egg and orange juice prices soar
marketplace.org
Staying home is making Americans cook breakfast at home. Demand for eggs and other breakfast staples is pushing prices up for retailers.
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My interview with Ad Age's awesome @EJSchultz3 on: 5 tips from a consumer psychologist on how brands should respond to coronavirus
adage.com
Stop with the cute logos, play up your expertise and take action, advises Kit Yarrow.
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My interview with the fab @sarahwhit10 on What people are buying as they heed coronavirus stay-at-home orders
cnbc.com
As the coronavirus continues to spread in the U.S., people are purchasing items based on three needs: to protect, to entertain and to connect.
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My interview with Yahoo Finance about the psychology of our coronavirus buying behavior: thank you @SJAsymkos for making it so fun.
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RT @SHDetroit: "Take the long view. This is temporary," says consumer psychologist @GenBuy on #DetroitToday. #coronavirus @wdet.
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RT @SHDetroit: "It's kind of like a guilt avoidance strategy," says @GenBuy on #DetroitToday regarding "panic buying." She says "we don't w….
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RT @SHDetroit: "There's no action we can take to stop the virus -- other than staying at home (etc.) -- but it doesn't feel enough. We want….
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RT @SHDetroit: "A riot around toilet paper." Talking now with @GenBuy about the psychology behind "panic buying." Why are people hoarding i….
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How we fell for the Fitbit via @voxdotcom.
vox.com
1 in 5 Americans wear fitness trackers. Here’s how we embraced wearable tech.
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Thank you Dylan Blackburn for meeting with us on behalf of @RepDavidRouzer to hear our plea for ovarian cancer research funding #tealaction @ocrahope
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Thank you Garrett Daniel for meeting with us on behalf of @ThomTillis to hear our plea for more funding for ovarian cancer research @ocrahope #tealaction
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Thank you Rachel Portman for hearing our pleas for Ovarian Cancer Research Funding on behalf of @SenatorBurr #tealaction @ocrahope
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I share thoughts on shifts in consumer spending for WWD here Consumers: The Next Coronavirus Worry for Fashion via @wwd.
wwd.com
The concerns are starting to spill out of the supply chain to shoppers.
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Consumers: The Next Coronavirus Worry for Fashion via @wwd.
wwd.com
The concerns are starting to spill out of the supply chain to shoppers.
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Another great column by Russ Yarrow that ran in the State Port Pilot.
Some thoughts on how @TheFirstTee can help some fundamental problems. Our Broken Culture: Can Golf Fix It?
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