An expensive, underutilized, and complex collection of #marketingtech tools produces ineffective customer experiences. If you're ready to #simplifymarketingtech and deliver greater value to your customers, check out this article on @martechismktg:

There’s a secret to successfully selecting and implementing a #martech stack that’ll work every time, and may even deliver some return on your #investment. And it all begins by having a plan. Delve deeper on @martechismktg: https://t.co/eFrFH3MqDO #digitalstrategy

Monolithic #CMS, decoupled CMS, headless CMS… what the what? Well, get ready because now is the time for the #composableDXP adoption: Resistance is futile. More on @martechismktg: https://t.co/PkX9LFuXLk

The general consensus of senior leadership in many companies is that if buying slows, #advertising and #marketing spending are the first to be cut. Where’s Don Draper when you need him? 👀 on @martechismktg: https://t.co/bcVFpoZVdz #UnlockMartech

Marketo + Salesforce: Once integrated, aside from having a cool new tech toy, these platforms offer great features that your #sales & #mktg teams will benefit from such as: Advanced analytics, nurturing leads, and campaign management. Unlimited power. https://t.co/z0Rjebl52h

Stop what you're doing! If you're looking to purchase another #platform, point solution, service, or #analyst report, read this @martechismktg article first and share it with your organization. You’ll thank us later, we promise. https://t.co/nN8W76ckX1 #UnlockMartech

Based on our own experiences using various #virtualcollaboration tools - for internal purposes and when helping our clients implement and utilize theirs, we’ve compiled a list of 9 features that are must-haves...wanna know what they are? #remoteteams https://t.co/mFgWv5jwGz

Accuracy. Relevancy. Consistency. Accessibility. While these aren’t the only characteristics of good data, they cover the most important bases. Any #data that doesn’t tick these boxes can be labeled as “bad,” and that comes at a high cost. #GoodData https://t.co/syBXhaZHCN

If the past few years have shown us anything, it’s that the future is uncertain. #PredictiveAnalytics can help your entire organization plan for a variety of different situations and develop solutions before they ever arise. No crystal ball needed. https://t.co/jx6LJMW6c6

More than 77% of #B2B #sales & #marketing professionals believe personalized #mktg experiences make for better customer relationships, and yet, less than half of B2B marketers feel that their #strategy reflects their clients’ needs - why the disconnect? https://t.co/IsFYWrMaDC

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Creating a meaningful end-to-end #data process requires looking at the big picture to gauge customer concerns, making a plan of action based on what questions you want your data to answer and then putting that plan to work for you. #CX https://t.co/QN6xr5C6gz

Studies show bad #data costs the U.S. #economy around $3.1 trillion annually and impacts about 90% of American companies, costing $$. So the chances of your data being grungy are high. What are you doing about it? #dataquality More on @martechismktg: https://t.co/6ueJAOOHYS

From developing initial #content ideas to determining when content should sunset, a solid #strategy will help guide your marketing decisions throughout the project lifecycle. Don’t forget to put a plan in place to measure the fruits of your content labor! https://t.co/Y7CMh8CYOf

Converting a customer can be as simple as sharing the right piece of content at the right time. Having a centralized #data repository can help you complete this process without a lot of manual intervention. Your audience will thank you. #CX https://t.co/DcWY53DjF3

As important as your own business goals are to your #customerjourney map, you should also consider the goals of your customers. Continuously monitoring that #data and tweaking your systems will enable you to always deliver a stellar #CX. https://t.co/twl1Wwp8Ss

In an era when consumers have a great deal of choice regarding the companies they deal with, making sure the #CX goes above and beyond can be the element that determines rates of returning clients and overall loyalty. https://t.co/70czq4tBb1

When a customer care department depends on employees to answer every single query, there's a risk that quality and responsiveness will fall off during peak times. Your customer care personnel can benefit from having #chatbots as backup. https://t.co/yyD6xjH2ge #UnlockMartech

Organizational and #martech skills along with a culture of experimentation are at the core of successful integration #initiatives. It’s complex work, but it’s a must. Don’t take the easy road, you’ll be glad you didn’t. #digitalstrategy https://t.co/uVuL6U3p0b

MarTech is not a magic potion. It won't transform your business alone. Yes, it can help you reach your goals, but let’s flip the script. Think about having this foundation in place first: people, processes, planning, & then technology. https://t.co/KioljIY9vD #UnlockMartech