Yes, agencies need diversification. Building multiple routes to generate revenue is important. Diversifying services helps agencies grow and stay relevant. - Prasanth Challapalli ( @GaulinChief ), Chief Digital and Innovation Officer, Havas Creative Network India ( @HCN_India )

To keep up with the changes in marketing and growing technology, you have to stay resilient and relevant. That’s the only way to adapt and move forward. - Prasanth Challapalli ( @GaulinChief ), Chief Digital and Innovation Officer, Havas Creative Network India ( @HCN_India )

As technology evolves, it changes how people behave and consume and agencies naturally adapt in response. We saw this shift with the rise of e-commerce, and we’ll see it again with the growing impact of AI. - Prasanth Challapalli ( @GaulinChief ), Chief Digital and Innovation

#NewProfilePic

Part 1 of the Japanese full sleeve! This took 11 hours. Part 2 tomorrow. The rest next weekend. #tattoo #batman

Q: What happens with Rajni Sir goes for a pitch? A: The client presents! #Jujubi #rajnikanth

My personal belief has always been that designations don’t work with designations. People work with people!

I always wish they told me about their childhood, their families, their dreams and their disappointments. We hire people. We don't hire designations. Or is this the case because most organisation hire only the role and don’t really hire the person.

The true test is when you ask, 'Tell me about yourself' and 90% of the time people talk about their work. As a recruiter, I have already seen your resume and have a fair idea of what you have done. When I meet you, what I want to know is who you are.

It always surprises me in interviews how often people only talk about the work they have done but rarely do they ever speak about the life they have lived, the experiences they have had and the kind of life then want to live.

#Hiring #Project #Remote I am looking for a CX expert for a large project. Please reach out to me via DM or mail me at prashanth@gravityintegrated.com @GravityInt #feelthepull

Curious! What does it take to build a brand in today’s marketing era? Ex: Can we build category defining brands like Xerox/Bandaid/FedEx anymore? If so which categories can we do this in?

When our client @chaloapp asked us if we could be part of India’s Diwali stories, we came up with this simple creative that quietly celebrates all the bus crews who are sacrificing their own diwalis to take India home! @GravityInt #feelthepull

Because a huge number of Indians take buses to go home for Diwali. Not everyone has a car nor can they afford a train. Buses are the cheapest mode of public transport in India. They are the lifelines of most cities.

What do buses have to do with Diwali? On the surface of it nothing! But if you look a little deeper, you will notice the thousands of extra buses every state transport corporation and private operators have pressed into service for Diwali. Why?

#Hiring

And this is why asking for briefs is #AlienToUs #GravityIntegrated #FeelThePull

ChatGPT could never. 💅✨ Don’t be shy, reply with your prompt (or an emoji) & he’ll work his magic. #WorldMusicDay #GravityIntegrated #FeelThePull #ChatGPT

Full episode out tomorrow on ETNow! #Goafest2023

Welcome to @GravityInt #Goa