Sonali Krishna
@sonalikrishna
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Editor - Brand Equity, Senior Editor- The Economic Times. Life is personal, so are my views & tweets. Human first, citizen second.
Joined July 2009
RT @ETNOWlive: How can a French agency create work that clicks in India? “Great ideas are universal,” says Youri Guerassimov, CCO & CEO @Ma…
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Watch the full episode of Beyond the Showroom with @VijaySales on @brandequitylive
https://t.co/RrIZhe1Nfg
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Are modern appliances built to fail? Not exactly. They're used more, and built to match lower price points. “An AC that cost ₹20K decades ago would be ₹1.5L today. Pay that now, it’ll last 20 years too,” says Nilesh Gupta, Director, @vijaysales. Lower price = lower
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Now available: Dark Mode in Hebbia. Built for long hours and deep focus – in a design that adapts to how investors and bankers actually work.
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Is the SUV Wave Slowing Down? Not Yet! SUV share touched 54% in April and it’s still climbing, says Partho Banerjee of @Maruti_Corp. Why the surge? Stay tuned at 2:30 PM on @brandequitylive.
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Titan’s next big leap… just delayed? While watches and jewellery continue to power Titan, newer categories like eyewear are still finding their footing. “It’s taken a couple of years longer than we thought — but success is just around the corner,” says CK Venkatraman, MD
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Winning Over the Wealthy 50+: Titan’s Silver Strategy CK Venkatraman, MD @titanwatches, says the brand’s most promising opportunity lies with its loyal 50+ customers — affluent, nostalgic, and eager for premium innovation. “They already own a Titan and are ready to buy the next
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Why does Titan need to make a ₹40.5 lakh watch? "It's not about selling hundreds of them — it's about proving we can design and build for the top, so we can deliver premium at scale," says CK Venkatraman as @titanwatches unveil its grand ‘Jalsa’. Catch this regal conversation
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Titan’s ‘Jalsa’ Steps Onto the Global Stage @titanwatches unveils its latest luxury creation ‘Jalsa’, now entering the prestigious GPHG (Grand Prix d'Horlogerie de Genève). In this exclusive chat, MD CK Venkatraman discusses Titan’s premium push, wooing the wealthy 50+ ‘silver’
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On point! Rolling on the floor with laughter.
On Guru Purnima, Swami Harshanand shares his modern wisdom: 1. Read WhatsApp messages, but don’t reply- true detachment. 2. Mute 3 group chats, unfollow 5 toxic people- liberation begins. 3. The guru may guide you about happiness .…but the pizza guy delivers true happiness.
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Has Air India’s Crash Exposed Cracks in the Tata Legacy? In this explosive episode of @brandequitylive, critics rip into @airindia’s bungled response post-crash. The panel questions whether Tata’s legacy values still matter — or if Air India is now just flying on nostalgia. Is
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Is India Ready for the Packaged Rice Revolution? Find out as Kunal Sharma, Head – Marketing & Business, MT & E-Com at @IndiaGateFoods, joins @sonalikrishna on @brandequitylive
https://t.co/ditViSKvSB
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Is India ready for the packaged rice revolution? This weekend we unpack India's rice habits! Join @sonalikrishna and Kunal Sharma of @IndiaGateFoods on @brandequitylive for an in-depth discussion on the packaged rice revolution and what it means for consumers.
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Once upon a time, creative departments hunted for freaks. Today? It's freaks and geeks. With talent now democratised and hiring going beyond metros, adland no longer needs an IIM tag to crack the code. In this unfiltered chat with @sonalikrishna, find out how Adland 2.0 is
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Is Advertising still sexy? Is advertising still a dream career, or are top talents jumping ship for lucrative client-side gigs? Industry veterans reveal the challenges of retaining skilled professionals. Tune in to @brandequitylive tonight at 10:30 PM with @sonalikrishna for an
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GoaFest 2025: Still Vibin’ or Just Survivin’? Where's the Next Gen? Is GoaFest missing out on fresh perspectives by favouring established voices? Industry leaders argue that agencies must take the lead in nurturing and showcasing young talent. Catch the special @brandequitylive
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Adland Shake-Up: Are Legacy Giants Solving Yesterday’s Problems? Advertising Veteran, Rishad Tobaccowala @rishad drops truth bombs on @brandequitylive with @sonalikrishna
https://t.co/b7YXx3wwst
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RT @ETNOWlive: @Omnicom –IPG merger is solving a 12-year-old problem that no longer exists, says advertising veteran Rishad Tobaccowala @r…
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Adland Shake-Up: Are Legacy Giants Solving Yesterday’s Problems? advertising veteran, Rishad Tobaccowala @rishad drops truth bombs about Omnicom–IPG merger flop, WPP’s break-up risk, @PublicisGroupe’s market dominance, why consultancies are merely ‘hype’ and how Meta’s AI+data
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Candid Speak With India's Mad Men @brandequitylive hits GoaFest 2025 for a no-holds-barred chat with India’s Mad Men with @sonalikrishna
#advertising #AI #technology
@thebobbypawar @vml_global @agracadabra @RajKamble @PGAditiya @trrippp
https://t.co/OWxkYCCNBU
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Don't shortchange your brand – that’s what India’s Mad Men discuss this evening with @sonalikrishna and why budget cuts can be a costly mistake in advertising! Watch this bold conversation tonight at 10:30 PM on @brandequitylive. @thebobbypawar @vml_global @agracadabra @RajKamble
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