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The strongest marketing cultures have one rallying cry: create pipeline. On The GTMnow Podcast, @jfernandez, SVP, Global Demand Gen at @DatasiteGlobal, shared why he anchors his entire team around revenue responsibility, regardless of function:. - Every marketer is a revenue

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The best founders sell their vision like they sell their product. In one of The @GTMnow_ Podcast recent episodes, Erica Anderman, co-founder at Foodini, breaks down why early-stage fundraising is more like building a go-to-market motion than most people think:. Market context

📖 Full breakdown in the latest The GTMnow Newsletter: 💡 Join 50k+ GTM leaders and founders in GTMnow by subscribing on the website or Substack.

When your AI product launches Monday and by Wednesday it’s been cloned five times, your code stops being your edge. In AI, tech isn’t the moat, it’s brand. And your GTM engine is the only thing worth defending. In the latest The GTMnow Newsletter, we break down how to build a

If your reaction isn’t “Wow, this person is awesome”, keep looking. @camplejohn shares his hiring bar on The GTMnow Podcast:. 🟢“Good enough” hires cost you more than you think. 🟢Schedule a 90-day check-in at the time of hire. 🟢Most mis-hires? You know within 3 months, trust

RT @HackItMax: Speed wins. It always has. In SaaS times, engineering velocity used to set the pace. You could only go to market about as….

📖 Full breakdown in the latest The GTMnow Newsletter: . 📷To get more weekly growth & go-to-market insights, join 50k+ GTM leaders and founders in @GTMnow_ by subscribing on the website or Substack.

Speed in SaaS no longer belongs to product teams, it belongs to GTM. In the GPT-4 era, you could still blame engineering velocity for slow launches. With GPT-5, the bottleneck has shifted. Now, the question isn’t “Can we build it?” – it’s “Can we tell the market, enable our

GPT-5 removes GTM lag. Research, strategy, asset creation, and analysis now fit in one workflow. The fastest team wins. Now speed is in your hands. These points are from our latest newsletter, check out the full thing here:

7. Enterprise-grade AI for everyone. GPT-5 is free in ChatGPT for ~700M weekly users. API pricing is low. The tools you’re already using will likely get GPT-5-powered upgrades fast, without you lifting a finger.

6. Creative feedback on demand . Upload ads, websites, or decks — get instant critique, rewrites, and test ideas. This means faster creative iteration and fewer underperforming campaigns hitting the market. Prompt to try: Critique headlines and subheads, rewrite for higher.

5. Research + creation in one pass. Agentic reasoning means GPT-5 can research competitors, analyze patterns, and output new assets in the same run — cutting “handoff” time across your GTM team to zero. Prompt to try: From 15 competitor LinkedIn posts, find 3 common positioning.

4. Hundreds of pages processed at once. With 400K tokens of context, you can feed CRM exports, call transcripts, win/loss notes – and get data-backed GTM decisions instantly, without stitching insights manually. Prompt to try: From 6 months of combined GTM data, find the 5.

3. Reliable multi-step plans. GPT-5 keeps context across complex requests, meaning you can go from product idea → 90-day launch plan in one pass. This compresses planning cycles and speeds market entry. Prompt to try: From 6 months of combined GTM data, find the 5 biggest.

2. Marketers as builders. No more waiting on engineers to build lead gen tools. Marketers can spin up ROI calculators, dashboards, or interactive demos in the same week the idea is pitched. Prompt to try: Build an ROI calculator for a B2B SaaS selling to CFOs. Inputs: ARR,.

1. One model, two speeds.GPT-5 routes between “fast” and “smart” automatically. This means your GTM team can go from question → decision → execution in minutes instead of days, without sacrificing depth. Prompt to try: You are my fractional CMO. Give me 3 high-leverage growth.

GPT-5 just collapsed weeks of GTM work into hours. If you’re a founder, this changes how you win. 7 shifts with this model, what this means for how you win, and prompts you can steal 👇

RT @gtmfund: 1.9M views in less than 24 hours. The work that our portfolio company @anythingai is doing is remarkable. Check them out! . 🚀.